Changing Face Of Victoria Event: Significance, Design Plans, And Core Values Discussed

Significance of Changing Face of Victoria Event

Question:

Discuss about the Changing face of Victoria.

In this essay a complete description is provided about ‘Changing face of Victoria’ event. Significance of the event and their design plans has been discussed. The Victoria event at Melbourne had attracted many audiences by its art, culture and entertainment activities. Apart from that to maintain the customers experience it has organised leisure activities, aboriginal victoria experiences and many historical and heritage events are organised. The events are designed in a way to keep

The changing face of Victoria is a free exhibition that tells about the stories of the people, events and places that have shaped Victoria. The exhibition discovers those people and places which have shaped Victoria. In the last exhibition, over 60 new items were placed on the display from the collection (Haake, Rantatalo and Lindberg, 2017). The core values of an event are very much necessary in guiding the design of the event. These values represent the practices that symbolizes the beliefs, ideas and standards that are been used in designing the events (Dunn, 2017).

They are significant and are carried out by the event managers to ensure that proper credibility and quality is been maintained. Such core values are:

• Integrity: This means all the work must be done in ethical and honest manner. It must be there, as a result of which transparency and honesty with the stakeholders prevails. The customer satisfaction and goodwill of the business is most important thing which is to be kept in mind while preparing for the event design.
• Teamwork: The opinion of each and every team member should be considered and the objectives of the team should be given more priority than the individual performance (Crilly, 2018) . The exhibition of changing face of victoria is a result of teamwork that such useful and creative things to its customers.
• Accountability: it is one of the important core values that should be present while guiding for the design of event. It means that one should be responsible for its actions that are taken in achieving certain objectives. The people who designs exhibition are held responsible for the matter being displayed on it.
• Creativity: It is another value which allows people to think out of the box. This is the one factor which is very much important to be there in preparation of an event design. The value deals with thinking in a different way and providing a unique experience to the customers (Calinao and Lin, 2017). Changing face of Victoria Exhibition displays unique and new stories of different people and places to the visitors which keep them attracted towards it.

Apart from the above values, there are some principles stated by James and Brown related to the event design.  According to Brown (2011), the experience of event design maximizes the communication with audience and as result of which, it increases the capability of an event to meet its stated objectives. It also helps in providing the basis for delivering peak experiences to the audience.  As per (Morgeson,Mitchell and Liu, 2015), the five principles of event design are shape, scale, timing, focus and build. Principle of scale deals with the fact that event should be design in such a manner that audience can clearly see and understand what is been presented.  Shape states about the physical environment in which the event is going to be happen. Principle of Focus tells that attention of the audience must be gained and kept for the success of event.  (Gruber, et. al, 2015) said that timing is about understanding the attention of the customer and maximising the event for their attention.  All these principles must be followed while designing the exhibition of changing face of Victoria.

Design of an event depends on the layout selected for an event, use of colour and other physical attributes like access and ticketing facility depends on capturing audience to the event. In case of changing face of Victoria the layout of an event is kept in a vintage style as it depicts the story of old people (Hill, et. al, 2016). Design is actually the reason that enables one event experience to be different to another. Event design covers the creation; development as well as selecting a design for an event as it maximizes the positive impact for audience (Christensen, 2015) . While planning for changing face of Victoria many attributes are considered like catering design, content design, entertainment, environmental , product as well as theme design. The design is kept same to the purpose and theme of an event so that it reflects about the purpose of an event. In case of changing face of Victoria the colour combination is kept soothing as it mainly focuses on story telling (Gibbs, 2017).  So sounds aping is done accordingly and various visual cues are used. The event is maintained by edible display and innovative ideas combined with practical elements that give a lively feeling to the audience. In any event of victoria different colour textures are used which make the event interesting (Whatson, 2018). It had made many co-partners that help Victorian Design Challenge to grow at larger level. There are various physical attributes that are considered while designing an event that includes traffic management plan, fees and charges, reinstatement cost, availability of transport facilities, safety and security plan in case of emergency are designed (Royle, 2015). The range of fees and charges fee these activities and event are kept low.

Design Plans for the Event

The experience of visitors at victoria exchange event is at different level. Through these events it had captured many audiences on regular basis via seminars and events. These events are free of cost and are open to work in creative and cultural industries. The research states that the customers experience is very satisfying as they get to learn many new things from different people and in an innovative way. Thus the positive experience of people helps in organising more events and build expectations among them (Steinhauer, 2016). Victoria exchange event includes various art festivals and highland games. Thus it had produced a great impact among individuals in the field of art and culture presenting various opportunities to them at affordable, flexible rate (Victoria, 2017).  It has provided unique experience to individual by offering them supportive of local arts and culture with inclusiveness, supporting diversity, integrity, collaboration, innovation and empowerment (Tsai, 2016). The freedom of artist has attracted audience and the excellent customer service provided has motivated them to be part of future events.

Conclusion

It can be concluded that changing face of Victoria event has captured audience from all over the world because of the way the events are organised, its design and implementation. This event has become popular due to many community events available as it involves audience all kind. Thus it can be stated from the study that such events cannot be missed.

References

Calinao, D.J. and Lin, H.W. (2017). The cultural tourism potential of a fashion-related exhibition–the case of Alexander McQueen: Savage Beauty at the Victoria and Albert Museum. Journal of Heritage Tourism, 12(2), pp.204-217.

Christensen, L.H. (2015).  Tracking the Poster Movement: An Inquiry into British Modernism by Way of the ‘British and Foreign Posters’ Exhibition, Victoria and Albert Museum, 1931. Journal of Design History, 28(2), pp.142-160.

Crilly, C. (2018)  National Gallery of Victoria and the House of Dior, The House of Dior: Seventy Years of Haute Couture, National Gallery of Victoria, Melbourne, Victoria. History Australia, pp.1-3.

Dunn, Z.J., salesforce. com Inc, (2017). Creating and managing granular relationships on an online social network. U.S. Patent 9,659,049.

Gibbs, R, (2017). Opus Anglicanum: Masterpieces of English Medieval Embroidery: Victoria and Albert Museum, London October 1, 2016–February 5, 2017. West 86th: A Journal of Decorative Arts, Design History, and Material Culture, 24(1), pp.128-132.

Gruber, M., De Leon, N., George, G. and Thompson, P.  (2015). Managing by design. Academy of Management Journal, 58(1), pp.1-7.

Haake, U., Rantatalo, O. and Lindberg, O. (2017). Police leaders make poor change agents: leadership practice in the face of a major organisational reform. Policing and society, 27(7), pp.764-778.

Hill, P., Pound, P., Sylvester, D., Vale, M. and Shelton, J. (2016). Authenticity....? An Interrogation of the authentic and the inauthentic in contemporary art and culture. In Authenticity....? Exhibition (2016: Melbourne, Victoria). Incinerator Gallery, City of Moonee Valley.

Morgeson, F.P., Mitchell, T.R. and Liu, D. (2015). Event system theory: An event-oriented approach to the organizational sciences. Academy of Management Review, 40(4), pp.515-537

Royle, J. (2015) Singing in the ‘Summer Land of Silence’: Ritual and Participation in the Ceremonial Music of Melbourne’s 1880 International Exhibition. Australian Studies, 8.

Steinhauer, M.R. (2016). The Changing Face of Canada’s Parliament Buildings: An Analysis of the Visual Representations Produced Between 1859 and 1927 (Doctoral dissertation, Carleton University Ottawa).

Tsai, T.H. (2016). From Cantonese religious procession to Australian cultural heritage: the changing Chinese face of Bendigo's Easter Parade. In Ethnomusicology Forum (Vol. 25, No. 1, pp. 86-106). Routledge.

Victoria, (2017). events at victoria. Available from https://www.visitvictoria.com/Regions/Melbourne/Events/Community Accessed on 18april 2018.

Whatson, (2018). Community events. Available from https://whatson.melbourne.vic.gov.au/Whatson/community/Community/Pages/CommunityEvents.aspx Accessed on 18april 2018.