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There is a social and human aspect to phishing e-mails. What makes phishing e-mails so effective?  Why do people fall for it?  What is the psychology behind it?  Try to go deeper than, phishing e-mails are bad, here's how to protect yourself.  Your whole paper doesn't have to focus on the human aspect, but it would be good background information. Take Networking subject into account when writing this paper. Also, raise awareness that some unlocked public networks are there purposely to retrieve your personal information by re-directing the user to a fake social media website login, in order to establish their connection.

Background

The word phishing means the process in which the attacker makes the user to access a fake site by the process of sending faked emails or some messages and get all the details of the user that includes name, national security identity and password (Kumar, Srikanth & Tejeswini, 2016). The word phishing is derived from the word fishing. The identity theft that shows fake website which seems to be a real website so that the victim falls in their trap is phishing. This is done to get access to the information of the user, passwords and the details of the account and even the credit card number of the user. For mitigating phishing technique, much anti-phishing software are present which detects the attempts of phishing that comes in email and detect the content on the websites (Abdullah, George & Mohammed, 2015). With the development digital technology, the phishers who conducts email phishing introduce new techniques to attack the techniques and software that are available.

This report illustrates details of e-mail phishing, reason that makes email phishing effective and describing the reasons for people falling under email phishing.

Internet is a strong medium for individuals and organizations as well that does online business. Trading is done by many organization online and sale of goods and services are done online (Sankhwar & Pandey, 2017). Internet faces online threats that have risk in the area of losing private information, identity theft and also prone to financial damages. So there rises a problem of sustainability of internet in commercial exchanges. Phishing of one of the online threats that online internet faces that impersonate the website by getting the access of the private information of the user that includes name, national security identity and password. Genuine website falls under the trap of phishing. This report illustrates the effectiveness of email phishing and the psychology behind people to fall in the trap of email phishing.

Email phishing occurs when the attacks lures the user to click on the email that that seems to be fro valid website and getting the access of all the personal information of the user. The phishing scam is rising tremendously which are spread by malware emails. This happens when the cyber criminals get access to the data and network of the user (Al-Alawi, 2014). This makes email phishing more effective. The rise in cyber crime mainly in the email phishing sector proves email is becoming more effective with the increasing of digital technologies that are connected to Internet. The user falls in the trap of phishers by clicking on the links that are provided by the attackers and allows the attacker to get access to the details of all users. According to (), the identity theft that shows fake website which seems to be a real website so that the victim falls in their trap is phishing.

Reasons that make email phishing effective

Reasons that make email phishing effective: The reasons that make email phishing effective are that the end users are not prepared or educated correctly. All the users that are using the internet are to be educated about the methods of attacker that are used in the present day for email phishing (Mbah, Lashkari & Ghorbani, 2017). Education must be provided to all the users about the standards of phishing. The advance phishing are made by the targeted attackers and makes the attack highly relevant and also the attackers also personalize with the social media so that it gets easier for them to attack the victim.  Users are not aware to the fact that that they not only view the content of the email. They must also keep a look on various items of email. The recipients must see the sender of the email along with the content and context of the email especially when there exists monetary transactions (Ferreira, Coventry & Lenzini, 2015). User should be notified to not click on links that are suspicious and neither downloads the attachments that are critical. The users do not check the authenticity of the emails. This makes them to fall under email phishing. The user should check the authenticity by cross checking the email by sending follow up emails, text the sender and can even make a call to the sender to verify the authenticity of the user.

Another reason for making email phishing more effective is not using secured network or not using anti phishing software that are available in the market (Ferreira, Coventry & Lenzini, 2015). This comes under the technical standpoint. The network that is used by the users should have security measures that are externally added to the network. If the user does not use security measures, the attackers find it more flexible to attack such networks. A network that is well structured faces less risk to email phishing. Firewalls are implemented in a well structured security system which includes policies that are to be followed by the users. The firewall makes the gateway more secure in detecting phishing that comes through emails.

Reasons and psychology for people falling for email phishing: The reasons that initiates user to fall under the trap of email phishing is careless browsing of internet (Ekawade, Mule & Patkar, 2016). The email phishing are done mainly through emails. The user clicks on the links that are sent by phishers. Policies are induced in the standards of prevent the user from being attacked. The user surfs the internet carelessly which leads them to fall under the prey of email phishing. The people are not educated about the phishing of emails which creates a reason for people falling in the trap of phishers. They are not given proper training about the awareness of email phishing. Education must be provided to all the users about the standards of phishing. The advance phishing are made by the targeted attackers and makes the attack highly relevant and also the attackers also personalize with the social media so that it gets easier for them to attack the victim. All users who surfs the internet should be aware of the email phishing (Herath et al., 2014). They should also be careful about surfing the sites. They should know what they are searching for and also be careful about which browser they are using. The users do not read the messages, links or the URLs that are showed and unknowingly they click the links which leads them to fall in the trap of phishers.

Reasons and psychology for people falling for email phishing

Protection against email phishing: Protection should be provided to user in order to save them from email phishing (Akinyelu & Adewumi, 2014). Protection must be provided in the network system of the Internet which provides incoming and outgoing network on the system. The people are not educated about the phishing of emails which creates a reason for people falling in the trap of phishers. They are not given proper training about the awareness of email phishing. All should be instructed to change their passwords and the whereabouts of phishing mails. Education must be provided to all the users about the standards of phishing (Kathirvalavakumar, Kavitha & Palaniappan, 2015). The advance phishing are made by the targeted attackers and makes the attack highly relevant and also the attackers also personalize with the social media so that it gets easier for them to attack the victim.  Users are not aware to the fact that that they not only view the content of the email.

Awareness against email phishing: Awareness should be given among the users of Internet who deal with internet surfing (Li, Wang & Rao, 2016). Awareness should be raised among the people by educating them. They should be made aware on what links they are clicking on. The links they are clicking show the destination at the left of the screen. That should be looked after if there some doubt arises on the link they are clicking on. The users should be made aware that they should not open all the attachments they arrive to them (Wardman, 2016). All the attachments that are doubted should be sent to security team if IT to check whether they are safe to open or not. They will check the documents and will make sure weather to open the documents or not.

Conclusion

Basically phishing involves some attackers who try to attack the victims via emails sending them fake links so that they get access to all the personal details of the victim. All the users that are using the internet are to be educated about the methods of attacker that are used in the present day for email phishing. Internet is a strong medium for individuals and organizations as well that does online business. The email phishing are done mainly through emails. The user clicks on the links that are sent by phishers. The identity theft that shows fake website which seems to be a real website so that the victim falls in their trap is phishing. This is done to get access to the information of the user, passwords and the details of the account and even the credit card number of the user. Protection should be provided to user in order to save them from email phishing. Protection must be provided in the network system of the Internet which provides incoming and outgoing network on the system.

The people should make aware of all the systems that mitigate the email phishing process. Everyone should be aware on what they are clicking to and the documents they are opening that come in email.

References

Abdullah, A. A., George, L. E., & Mohammed, I. J. (2015). Research Article Email Phishing Detection System Using Neural Network. Research Journal of Information Technology, 6(3), 39-43.

Akinyelu, A. A., & Adewumi, A. O. (2014). Classification of phishing email using random forest machine learning technique. Journal of Applied Mathematics, 2014.

Al-Alawi, A. I. (2014). Cybercrimes, Computer Forensics and their Impact in Business Climate: Bahrain Status. Research Journal of Business Management, 8(3), 139-156.

Ekawade, S., Mule, S., & Patkar, U. (2016). Phishing Attacks and Its Preventions. Imperial Journal of Interdisciplinary Research, 2(12).

Ferreira, A., Coventry, L., & Lenzini, G. (2015, August). Principles of persuasion in social engineering and their use in phishing. In International Conference on Human Aspects of Information Security, Privacy, and Trust (pp. 36-47). Springer, Cham.

Herath, T., Chen, R., Wang, J., Banjara, K., Wilbur, J., & Rao, H. R. (2014). Security services as coping mechanisms: an investigation into user intention to adopt an email authentication service. Information systems journal, 24(1), 61-84.

Kathirvalavakumar, T., Kavitha, K., & Palaniappan, R. (2015). Efficient Harmful Email Identification Using Neural Network. British Journal of Mathematics & Computer Science, 7(1), 58.

Kumar, J. D., Srikanth, V., & Tejeswini, L. (2016). Email phishing attack mitigation using server side email addon. Indian Journal of Science and Technology, 9(19).

Li, Y., Wang, J., & Rao, R. (2016). An Examination of the Calibration and Resolution Skills in Phishing Email Detection.

Mbah, K. F., Lashkari, A. H., & Ghorbani, A. A. (2017). A Phishing Email Detection Approach Using Machine Learning Techniques(Doctoral dissertation, UNIVERSITY OF NEW BRUNSWICK).

Sankhwar, S., & Pandey, D. (2017). A Comparative Analysis of Anti-Phishing Mechanisms: Email Phishing. International Journal of Advanced Research in Computer Science, 8(3).

Wardman, B. (2016). Assessing the Gap: Measure the Impact of Phishing on an Organization.

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