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Communication And E-Communication Strategies

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Question:

Discuss about the Communication and E-Communication Strategies.

 

Answer:

Introduction

Communication is the most successful and vital tool for the expansion and the development of any of the concerned firm.  This report will highlight the desired strengths, weaknesses, threats and the desired opportunities of Qantas.  Qantas is one of the most successful airlines and it is the second oldest airlines throughout the world (Qantas, 2016). It consists of near about 32500 of the total employees and therefore there is a crucial need to enhance the communication process as to provide the reliable services to all its customers (Connors, 2012). Effective communication strategies increase the effectiveness and the efficiency of the employees within the desired workplace. The company needs to evaluate the brand reputation by providing satisfactory services to all its customers.

SWOT analysis on Communications methods and practices of Qantas

There are some of the important points which will help in enhancing the effectiveness of the communication process with the respective clients of Qantas. These are getting connected with the clients, influencing their decision and anticipation (Coombs and Holladay, 2012). The use of the SWOT analysis will help in identifying the desired requirements of the E-communication strategies in order to carry out the effectiveness of the firm.

Strengths

The Qantas is one of the leading airline industries throughout Australian marketing segments. The employees of the organization have the perfect ability to analyze the desired requirements of the audiences. The employees have the capability to use effective verbal communication techniques to handle the difficult situation with the clients (Luo, 2012).  One shook understands that how to use the communication tools in a difficult situation and the staff of Qantas are skilled as  to provide staifcto9ry services to the customers. They work for the satisfaction of the customers. Designing of ease, speed and accessing the crucial requirement is necessary (Markel, 2012). The effective building of the relationship with the customers enhances their reliability towards the services offered by the firm.

Weaknesses

The involvements of the respective customers are considered to be of great importance and this is one of the weaknesses of the firm. The employees need to make the customers get involved within the communication process whole delivering the services to them. The involvement of the customers helps in making the employees understand regarding their actual needs and the use of the effective communication process provides complete satisfaction to the customers (Rice and Atkin, 2013).  Issues prevailing among the employees due to lack of effective communication is a major weakness for the firm.

Threats

There are certain threats from the lack of the knowledge that the staffs or the new employees perceive.  The increase in the number of the other airlines industry generates crucial threat to the firm and therefore there needs to be the formulation of the effective E-communication strategies from the firm in order to enhance the effectiveness and the fulfillment of the concerned customers.  The rise in the labor costs, as well as the cost involved in providing the effective communication skills to the employees, is one of the major threats to the firm.

 

Opportunities

The use of the E-communication strategies will help in providing the desired advantage for enhancing the reliability and the satisfaction of the concerned customers (Rice and Atkin, 2013). The changing trends throughout the different market segments have made it very crucial for the concerned service industries to enhance the reliability of the customers by the use of effective communicational strategies.

Description of the findings

At present, the world has changed a lot and the implementation of the new and innovative techniques has made it very reliable for the concerned customers. Throughout the different airline industries, the use of the latest technologies has provided them the desired competitive advantage to enhance their customer's base and profitability.  Qantas has developed its brand image within the concerned market segments of Australia by providing the higher quality of the services to all of the customers concerned. In order to enhance its desired growth, there is a crucial need to improve the communicational system with the customers as this will help in assisting the customers with the best possible services required. As per the changing trends, the use of the E-communication system helps in providing the desired services as per the needs of the clients within a short period of time and therefore the company needs to formulate effective strategies as top facilitate the desired growth of the organization to the large extent. The use of the E-communicational strategies helps in enhancing the personalization and the desired privacy of the concerned customers and therefore, it aims to attract a large number of the customers towards the firm (Seroter et al., 2009).   One of the most crucial points is to understand the desired needs and the demands of the customers and this can be done with the help of effective interactions with the concerned customers. The use of the E-communication strategies will help in getting in effective interaction with the concerned customers and will enhance the satisfaction by the services offered by the firm. Moreover, the management team of Qantas needs to formulate effective communication strategies as per the satisfactory needs of the customers.

Conclusion

The paper reflects the desired analysis of Qantas on the basis of the E-communicational methods practiced. Designing of ease, speed and accessing the crucial requirement is necessary. The involvement of the customers helps in making the employees understand regarding their actual needs and the use of the effective communication process provides complete satisfaction to the customers.  Issues prevailing among the employees due to lack of effective communication is a major weakness for the firm.

 

References

Connors, T. (2012). The volunteer management handbook. Hoboken, N.J.: John Wiley.

Coombs, W. and Holladay, S. (2012). The handbook of crisis communication. Chichester, U.K.: Wiley-Blackwell.

Luo, J. (2012). Soft computing in information communication technology. Berlin: Springer.

Markel, M. (2012). Technical communication. Boston, Mass.: Bedford/St Martins.

Qantas, Q. (2016). Flights to Australia | Australia travel | Qantas. [online] Qantas.com. Available at: https://www.qantas.com/travel/airlines/home/in/en [Accessed 28 May 2016].

Rice, R. and Atkin, C. (2013). Public communication campaigns. Thousand Oaks, Calif.: SAGE.

Seroter, R., Young, C., Fairweather, E. and Bonham, Z. (2009). SOA Patterns with BizTalk Server 2009. Birmingham, U.K.: Packt Pub.

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