Communication Plan Essay For Jojoba Australia.

Discuss about the Communication Plan for the Jojoba Australia in Brazil.

Australia is different from Brazil from the cultural point of view.  The culture of Brazil, the ethnicity, colour, and pattern of life differ from that of Australia. Unlike Australian women, the women of Brazil, the women of the country take beauty seriously. The Brazilian customers are very open to any new makeup brand launched in the market and they are fond of making a test (Veras & Veras, 2011).  The Jojoba Company is keenly interested in making an entry in the new market of Brazil. The company finds it that the new market of Brazil will be very prospective as the ability of the women of Brazil spends huge amount of money for the cosmetic products. Thus the communication plan for the Jojoba Company requires being formulated successfully in order to achieve in the new market. The report focuses on the effectiveness of the communication plan and the ability of the company to launch the lucrative business in the country like Brazil.

The present day business scenario encourages cosmetic industry to launch lucrative products. The demand of the customers for the cosmetic product is very high.  The beauty industries focus on more innovative products for every age, colour, sex, texture & for every tone.  Due to the higher demand for the cosmetic products, the cosmetic companies focus on expanding their products based on the target market, for the generation of the revenue and for the process of manufacturing goods. With the rise of beauty business in the global market the Jojoba company will get a chance to expand its business in the Brazilian market.  The company has been very popular in Australia and it is famous for its natural foundation. The products of the company have been appreciated by the customers of Australia.  Thus the scope of winning the market of Brazil is high for the company (Bhasan, 2016).

The country Brazil is becoming richer now. The taste of the people is also getting richer. The consumption of the beauty products shows their interest to spend their income for the beauty products. The expected expenditure of every Brazilian on the beautiful product is more than $ 200 in a year. They spend the amount for the purchase of the beauty products. The rate of expenditure of the people of Brazil on the cosmetic product is growing more and it may be more that the people of the developed country The USA and the UK.  The study shows that new products & new brands are very popular in Brazil. The potential market of the country offers an opportunity to expand its business in the Brazilian market (Lyus, Rogers, & Sims, 2011).

Reason of the choosing makeup product

The personal care industry of Brazil has been contributing over 1.8% of the country’s GDP. The industry also contributes 9.4% of the consumption of the world.  This statistic shows that the market of the beauty industry is growing in the Brazilian market. The growing market encourages the MNCs to expand their business in the country. Companies like Seophora and St Tropez have been popular in the country. There are also the companies like Procter & Gamble and P& G invest more in the market of Brazil.  L’Oreal is an old company that is doing its business more than 50 years ago (popsugar.com.au, 2016). Thus the market demand of the products offers a favourable situation to the beauty industries to make an expansion of the company in the Brazilian market.

The role of the foundation is very much important for the women. The imperfections of the women are concealed by the foundation (Hawkin & Mothersbaugh, 2010).  The Jojoba is very much popular in Australia. The company has no animal testing products and it promises 100% free of synthetic products. Due to its natural products the company is very popular. The target population of the company is women. The company produces products for different age groups people and for different income group of people. Thus the products are affordable (economics times, 2017). The quality products of the company help the company to earn huge revenue from the Australian market.

The beauty market of the country provides an opportunity for the beauty industry. The country has middle-class people and they are growing wealthy and they are now staying the urban areas. The middle-class people of the country are very open to any new brand. The customers are from both the male & female category. The company focuses on female customers of the country (thejojobacompany.com.au, 2017).

There are many personal factors that inspire the beauty market. Age, lifestyle, job, personality and the personal values factor the growth of the beauty industry. Cosmetic products make the women look beautiful and feminine. The cosmetic products are very useful for aging and to protect the skins (Bowersox, Closs, & Cooper, 2007). The exposure to the sun is one of the important reasons for the women to prefer for the makeup products. The women do not expose themselves to the sun and they are very careful about their faces. Thus the natural foundation of the company will contribute to keeping the ladies look beautiful (Bryman, 2011).

Reasons for choosing Brazil for the communication plan of the company

Direct sale is a medium for the women of the country to purchase the cosmetic products. The women do not prefer the retail stores. The MNCs will help the customers of the country to rely on them for the new products (ICAC, 2011).

The government of the country of Brazil should not impose more tax on the cosmetic products (Rinner & Fairweather, 2011). The duty-free cosmetic products will help the company to do good business.

Brand image, value, price, word of mouth, packaging will matter a lot for the procurement of the cosmetic products.  The digital marketing will help the company for better business. There is always a great role of internet, print and television advertisement which can help the company to make the advertisement of the products.  The social mobility, modern way of life & youth will be the way that will promote the business (Viva Women, 2012). They will inspire the customers to procure the products.

The communication plan will be made after the study of the merits and demerits of the expansion of the company.  A strategic communication plan will help the company to promote foundation business in Australia (Euromonitor International, 2010).  For the successful analysis of the situations, SWOT analysis will be made. It will offer both macro and micro environment analysis for the company.

Strength

1. The strength of the company is that it is an established company in Australia. It is a very popular name in the country.
2. The natural ingredients of the products make the users feel healthy.
3. The management of the company works as a team to promote the business of the company.
4. The company has beautiful products and cost of the product is affordable.
5. The products range from the high level of income group to low-income group people.
6. The promotional policy of the company is very good. It uses digital modes to promote the products.

Weakness

1. The experience of the Jojoba Company in the internal market is very low.
2. The products of the company are just to meet the people of Australia.
3. The Brazil market has a different expectation in comparison to the customers of Australia.

Opportunity

1. The quick strategy will help the company to make an expansion.
2. The Brazilian government is very open to the beauty industry.
3. The beauty industry also contributes to the national economy of the country.
4. The target group of Brazil is very much interested in procuring the cosmetic products.

Threat

1. The culture of Australia is different from Brazil.
2. The target group of Australia is different from the target group of  Brazil.
3. The anti-ageing products of the competitors will pose a threat to the business of the company.

Action plan

The action plan has been proposed for the expansion of the company business of Jojoba, Australia

Table 1:  Phases of Action Plan

The research will make an attempt to survey the market before launching the product in Brazil. The needs of the customers wants of the customers and the possible market will be studied.  The plan will also be made to make a compete with the other brands in the Brazilian market.  This will contribute for the launching of the products.

 Table 2:  Strategy for pre-launching

In this phase, there will be an extensive quantitative analysis. This will be made on the particular segment. The report will be prepared on the potential market. The strategy for the launching of the products will be made.

 Table 3: Strategy for the launching of the products

This phase will highlight on the successful launching of the products. The awareness will be made and publicity of the products will be made. The company will take the help of the print media and digital modes to make propaganda.

Table 4:  Strategy for the Post Launch period

Reason to Expand Now

In this phase, the feedback of the customers is taken into account. The preparation of the case study will be there. The readers and viewers will be able to read and see. This will help to create a brand image of the country (DOOLE & LOWE, 2008).

The company will make an appropriate strategy for the successful launch of the products. The safety products of the company will attract the customers of the country.  The products are good for skin. The company will study the taste and interest of the people of Brazil. The products & ingredients will be used effectively (Kotler & Keller, 2009).

The quality product of the company will attract the attention of the users in Brazil. The natural and sophisticated products will be made available for the customers with the help of the digital modes. The team will work for the expansion of the products. Propaganda will be made with the help of digital media, social media and other print media (Derek, 2017).

Conclusion

The study shows that there is an urgent need of studying the market before making any expansion. The company should study the culture and taste of the people before launching any products in the market

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