Discuss about the Comparing and Contrasting Between Bramble and Blackmore.
Blackmore is an Australia leading company which manufactures natural health product (Blackmores.com.au, 2016) .The Company is engaged in manufacturing a verity of range in minerals, vitamins, nutritional and herbal supplements which make it the pioneer in the medicine sector. It produces medicines for human as well as animals. Bramble is a logistic company, pioneered in supply-chain, operating in approx 60 countries mainly through the help of CHEP; IFCO brands (Brambles Corporate Site, 2016). The company holds expertise in loading equipment like crates, pallets, and containers. The group has also earned an expertise in container logistics like aerospace sector, gas, and oil sector. Both the companies are highly equipped and skilled in providing customers with the best services across the world.
The vision of Blackmore Company is to deliver natural healthy products and then required services to meet the high standards set by the company, whereas Bramble Company’s vision is to become world's number one leading provider of innovative solutions in the business paradigm (Weiss, 2014). Blackmore's vision is to innovate the medicine sector by incorporating the high degree of knowledge, whereas Bramble’s belief is to use expert knowledge on setting up values in customer’s mindset (Borowiak et al., 2012). Blackmore wants to be recognized as the number one employer by supporting social paradigm in various ways, whereas Bramble’s wants to have a superb stakeholder value by incorporating the spirit of work and growth. Blackmore Company wants to educate people giving award-winning services through their website, whereas Bramble's wants to give a sense of culture with innovation. Both the company has put social ethics at the top by giving sole priority to the social, environmental, people, etc. As per corporate revelations, these above-mentioned points are realistic, achievable, and measurable in terms of time parameters (Seethaler, 2009). Both companies give full attention to their stakeholders through several strategies and planned actions proposed by their respective managements. As in the case of Bramble company, which has employed more than 11000 employees shows their aim to achieve bigger platform and also engaged with other companies to provide a better services to their customer, whereas Blackmore's is very variant as an employer because it has shown a deeper interest with other courtiers employees as well like 300 employees from Asia alone (Chapman, 2011. These several points show the vision or mission of these companies as a globalized one and both are desperate in providing the world a better place to connect to. Both companies are very skilled so the achieving preset goal would become easy and a virtual presence over the internet would definitely be incorporating as many as new customers, stakeholders want to be.
Blackmore’s’ values are something that inherits in every part of their organization which is behavioral as well as aspiration whereas Brambles' believed values are woven in their code of conduct which reflects in their group's environment and culture. Blackmore believes in providing an authentic approach towards health issues that actually inspires them to excel in their work, whereas Brambles’ believe is to form integrity and respect around the social paradigm to work and excel in any circumstance. Blackmore admires trustworthy, authenticity and commitment towards the high standards of professional, business and personal behavior, whereas Bramble believes in commitment to safety, teamwork, people and the diversity of work paradigm (Fabozzi and Markowitz, 2011). Blackmore’s’ belief is to treat everyone with dignity, fair attitude and a sense of compassion that they embrace in diversity, whereas Bramble's values are to integrate and respect communities and the environment in which they operate. Blackmore's' intention toward leadership is to use experience, wisdom, and knowledge to inspire and influence everyone around them, whereas Bramble believes almost same but is most centric toward customer accumulations (Waldman, 2011. Blackmore's actions are very acute in terms of social responsibility because of respect, compassion are the main concerns regarding their people, communities and the environment around them, whereas Bramble is very acute in terms of abiding by laws and regulations and fair practices as they have minimized the emission and residual or waste to respect the environment.
Values of the organization
Every company has certain corporate social responsibilities toward social paradigm, say community, environment, employee, governance, etc. Brambles have employed moreover 11600 people in 45 countries whereas Blackmore’s has employed moreover 1000 people, in which 30 percents are Asians. A study by eminent researchers shows that Brambles and Blackmore’s companies have secured a good rank when compared to other companies taking four main aspects into account that is Community, Environment, Employee, and Governance (Gallagher, 2009). In the community segment, commitment toward locals, nationals, and global communities are given eminent importance therefore as per the study Blackmore’s have scored well if compared with Brambles. The next in this section is Environment ratings where it exclusively refers to positive actions and interactions with the use of natural resources and the impact of that on the planet’s ecosystem. Brambles according to the study have secured a good rating measurably more than that of Blackmore’s. the third section for comparison between the two company is Employees. This section reveals about company's policies about their employees in terms of making policies, evaluate their performances, compensation, labor rights, industrial specialized training etc. for the comprehensive benefit of a company, these standards are very much important. Brambles have achieved the desired outcomes regarding their policies so if compared to Blackmore's, Brambles have high ratings in implementing aforesaid policies (Newcomer, Wholey, and Hatry, 2015). The last but not the least is Governance. In this section corporate governance is inclined toward managerial skills, policy disclosure, stakeholders concern; executive compensation etc. corporate governance should be committed towards a stable sustainability of company’s performances. Researchers have reported that both the companies have more or less same ethic toward the corporate governance and an effective outcome when compared with each other.
Stakeholders of a company are those assets who help to build it throughout the entire process of growth. The attention that Brambles’ provides to its customer are the essentials of relationship, the huge scale of the network, and the capital investment which helped the company to compete with other organization engaged in the same product marketing. The attention which Blackmore’s’ provides its customers are new innovative ideas in the product manufacturing, capital gain by investment, an availability of product on discount basis exclusively for their stakeholders (Zhong, 2013). Taking stakeholders into consideration, Brambles’ have provided a continuous growth to benefit its users by achieving a considerable profit in sales revenue and capital gain, whereas Blackmore’s’ is also very well planned while sorting out dividends to the stakeholders. It exclusively transfers dividends, interest directly to their customers account. Adding some more point to its stakeholder's benefits at the Blackmore’s’ under DRP plans, stakeholders does not need to pay brokerages, stamp duty, commissions etc to buy the respective shares. Both the companies are highly active in making plans to engage more stakeholders through their innovative plans (Oakey, 2010). Likewise, Blackmore has innovated study courses to provide a complete awareness about their respective concerns, whereas Brambles have prepared a plan to smooth the logistic supply chain for customers as well as stakeholders (O'Donovan, 2014). Brand communities are very essential in maintaining and increasing the number of customers as well as stakeholders. Corporate reports reveal that the aims and objectives set by both the companies are specific and achievable; it gives a sense of profitability to the stakeholders. Both companies have a high standard of recognition towards the well being of customers and stakeholders.
It can easily be concluded that both the companies are desperate in achieving market credibility by providing best product and services across the world. Prior concerns toward profitability of their stakeholders have been the main focus in making financial and logical planning. Both the companies are very focusing on educating their customers by rendering suitable online courses. Environmental issues have been prior to the discussion as both the company have a good knowledge of waste management. a huge number of skilled labor are the main reason for success. Stakeholders have been given the sole concern as they are the crucial part of a forming company. Virtual presence of companies over the internet has granted an easy access to their activity by the stakeholders as well as customers.
Blackmores.com.au. (2016). About us. [online] Available at: https://www.blackmores.com.au/about-us [Accessed 29 Nov. 2016].
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