Get Instant Help From 5000+ Experts For

Writing: Get your essay and assignment written from scratch by PhD expert

Rewriting: Paraphrase or rewrite your friend's essay with similar meaning at reduced cost

Editing:Proofread your work by experts and improve grade at Lowest cost

And Improve Your Grades
Phone no. Missing!

Enter phone no. to receive critical updates and urgent messages !

Attach file

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Guaranteed Higher Grade!
Free Quote

GE's Strategy for Sustainable Growth and Innovation


1.In what ways has Jeff Immelt redirected the Strategy of GE?

2.To what extent is the strategy aligned with The requirements of the 21st century business environmentand GE's resources & capabilities?

3 What organizational changes has the new strategy necessitate,Will GE be able to successful execute the new strategy?

4 What alternative strategies should GE consider?

Martins (2012) concurs that innovation is a drive for feasible development. In spite of the way modernization is a major consideration in creating an outcome, the inventive action has not been generally comprehended an arranged manner.

Up until now, there is no present writing reporting the advancement of modernism techniques in working for accomplishment inside vast worldwide associations. There exists information hole in the matter of whether the innovation systems of expansive associations are arranged and ponder, or whether they rise 'without anyone else', driven by outside patterns and occasions or by key authoritative plan and procedures. Experimental and exploratory reviews are expected to improve the comprehension of perplexing ways of modernization in aggressive conditions along with its commitment to business achievement in the long haul.

This review looks to add to the assortment of hypothetical and commonsense learning of novelty by exploring how the modernization procedure has advanced in General Electric (GE), an extensive worldwide association. There are many elements that add to the advancement of innovation in associations, for example, mechanical innovation authoritative innovation, benefit innovation, problematic innovation (Christensen, 2011), plan of action novelty, client driven improvement and open modernization and as of late, group sourced innovation.

1. GE's methodology for supported development and modernization is often attempted by short-term projects of item advancement established in the course of huge ventures into General Electric’s examination and designing offices. This rehashed, nonstop innovation with a basic suspicion of advancement is reliable through concentration of modernism. As such, modernization occurred inside a built up system, huge stride changes in the item/benefit offering all through General Electric’s record are obvious. A major quality in GE is the capacity to put in Research and Development regardless of the predominant monetary sequence, furthermore make opportunities in times of instability (Baris et al, 2012).

GE's authoritative structure was decentralized at the dawn of the 21st Century and a procedure of broadening of items and administrations was sought after (Mesquita, 2011). More items were acquainted with the market at lower cost, driven from the expectation to absorb information underway and the aggregation of learning picked up from speculation into research and designing. Through the leadership of Jeff Immelt, GE had formally settled an arrangement of offering its items at the lower conceivable cost predictable with a return of sensible benefit. The procedure of commercialization of innovation before and amid this period was seen as a straight movement from logical revelation to commercial center (Charles, 2010).

Strikingly GE's yearly report was the main answer to suggest officially modernism. Nevertheless, this fails to be astonishing taking into account the soonest meaning of the idea of advancement. It can be trailed to the spearheading task of one of the founders, and its application inside financial science. Recently, GE presented long-range situation arrangements. However, its item determined procedure still based on current, very much prepared research and assembling offices to create results of the most astounding conceivable. This procedure had not changed since 1900. Nonetheless, the 21st Century marked the primary considerable varying in General Electric's item procedure in acknowledgment of creativity in both their items and services. General Electric moved the concentration from planning and pitching material items to offering a consolidated arrangement of items together equipped for satisfying particular customer request (Christensen, 2011).

GE's Organizational Structure and Commercialization of Innovation

The organization commented that 33% of items to be made would be either absolutely obscure to the organization or were just thoughts in the psyches of workers. About $2 billion or around one portion of deals originated from innovative items presented from the time when the Second World War began (GE, 2012). For GE, diminished item after-sale services and lead-time may perhaps be credited just like the real wellspring of insurance on impersonation, particularly for its item novelty amid this era (Shubhabrata, 2014).

GE has proceeded with long haul duty to item improvement amid the new leadership and organizational structure, which was intensely impact by the CEO (Jeff Immelt). He had a vision for the organization a spread out hierarchical structure from side to side and via an arranged broadening in novel marketplaces and innovations. GE examined a procedure of expanded assorted qualities from center of electrical innovations and additionally a selection, which was widened to incorporate gadgets, mechanization, plastics, PCs, control plants, chemicals and atomic innovation. Additionally, a noteworthy accentuation of quickening development in service organizations was actualized that time. GE detailed products were developing the overall business incomes and it produced 17% of their profit (GE, 2012).

Recently, GE had mostly depended on its US organizations for their methodologies aptitudes and ability in detailing and executing their item innovation techniques. Frei & Morris, (2012) have demonstrated that companies, including the biggest ones contending in worldwide marketplaces are emphatically impacted in their systems with the situation in their nations of origin. Altogether, it was not until recent events that GE made items for neighborhood and developing business sector needs. GE tried to use innovations created offshore, to address the issues of developing marketplaces in an undeniably global arena. General Electric's methodology of item modernization was scrutinized for the reason that its businesses in the US were presently lacking to create more noteworthy development, keeping in mind the end goal to address client issues in other countries. General Electric's Center for Technology in India is the biggest coordinated general research center. The multinational company has opened extra focuses in Germany, Brazil and China, along these lines. As of late, General Electric has hoped to invert projects and innovation of systems to enhance its methodologies of item advancement for worldwide development (Crossan & Apaydin, 2010).

It is recommended that the best creative organizations fail only through utilizing a single modernization technique; however, through deliberately choosing the correct approach inside a given setting. In any case, this broad order, traversing crosswise over a century, has established that as of 1889, the methodology of GE is item determined for the global marketplace. Generally, all items of this era were propelled in the US, afterward rapidly were acquainted with worldwide economy. It was in anticipation of the 21st Century that GE made items for nearby and developing business sector needs (Downie & McMurray, 2012).

The order has revealed that GE's upper hand depended on and keeps on being examination driven, construct either in light of logical leaps forward or incremental research. The multifaceted nature in understanding the use of innovative work over GE's various organizations demonstrates trouble for rivals mocking the innovation, thus carrying on the obstructions to elevated point. General Electric’s methodology for managed development was attempted in the course of various projects of item advancement established through noteworthy speculation into making inquiries. Remarkably, from 2010 to 2012, the organization will burn through $17 billion on Research & Development alone. This is twofold its recorded normal and around 7% of its modern incomes (GE, 2012). The sequence finds that this exploration center and speculation has seen speed of enhanced item plan and strategies for assembling (Effie & Denis, 2016).

GE's Focus on Product and Service Innovation

The sequence demonstrates that GE's underlying development methodology has not changed extra time. Speculation into R&D has kept on happening regardless of the monetary cycles. General Electric's reaction to the economic recession (the Great Depression in the US) was to make GE Credit – a company to help back the deal of GE apparatuses. In addition, the association has kept on overwhelming chosen advancements and ventures. A technique has been to make new organizations from center innovative work yields and related advancements.

The sequence has distinguished that GE's maintained development system has not changed. The association having built up creative items then built up a suite of profitable services for every item innovation. What's more, preparing and client consideration built up the following scope of thoughts for new items. As a result, GE prepared its clients/clients to drive modernization. The order highlights that administration and its impact on GE's hierarchical culture has been a key determinant of GE's prosperity. Over the period, concentrated GE's initiative has been described by a common vision for future development in view of research, improvement and innovation. Singular pioneers have reliably shown clearness of bearing, accentuation on speed, quality and execution in addition to the interest for innovation (Tachia & Renhuai, 2017).

Generally, item determined innovative procedure has kept up center and being implemented meticulously and consistently for a century. Now and again, it is enhanced by innovation of the procedure. It is not astounding that of the unique organizations recorded on the Dow Jones Industrial Average, General Electric is the main organization that steadily survive 117 years after the fact.

GE is an ideal and regarded association in the world, prestigious for its dependably outstanding financial execution and for the way of its businesses. General Electric has not unmistakably shared an unequivocal advancement framework, nor is there an identifiable association plan from the latest period that matches its development targets with the fundamental goals of the firm. By and by, in spite of the nonattendance of an identifiable development technique GE is a perusing material instance of good advancement take a shot at wrinkling a high rate of income afresh into R&D, working personally with lead customers to fathom their necessities and making thing development near to them. According to Howard & Heiko (2011), the organization additionally passes on a consistent stream of relentless advancements of things and forms, and at the ideal time deliberately researching the full level of development space portrayed by their market (Thomas & Fred, 2011).

The overview and examination of GE's industry composing exhibits that GE continues demonstrating practices and estimations in perspective of yields as the GE business reports and composing place enduring complement on quantifiable yields. This offers opportunities to further research to investigate various leveled strategies of GE, which influence on and create legitimate advancement.

The new strategy in General Electric has necessitated a leaner organization structure. The current CEO considers the original structure to be bloated and generated unnecessary overheads, especially in remuneration. The company has set seven essential destinations. Among them, to commit in giving perfect and safe items and improve the personal satisfaction wherever through better generation and services is the primary goal of GE. Essentially, its different targets are to respect the law, dialect and culture of each country with reasonable corporate exercises; add to monetary and social improvement of groups everywhere through corporate exercises. Moreover, to make and create propelled advancements and give exceptional items and services to clients; cultivate individual's innovativeness and collaboration esteem; seek after development through inventive administration; and work with business accomplices for shared advantages (Ignacio et al, 2016).

GE's Emphasis on Global Growth and Innovation

To accomplish these goals and their powerful usage, it has plainly set fourteen rules that are broadly considered as the Jeff Immelt Ways. In light of these standards, GE takes administration choices on long haul reasoning, even at the costs of a here and now budgetary objective. It has faith in a constant procedure stream to convey issues to the surface, employments visual control so that no issues are concealed, utilizes pull framework to keep away from overproduction, and works in a slow and steady manner. It institutionalizes the errands and procedures as the establishment for nonstop change and engages workers by which it additionally improves its capacity to utilize just solid and altogether tried innovation that serves the clients (John, 2010).

Correspondingly, its organizational strategy is additionally substantiated by its concept of creating outstanding individuals and groups who take after the logic of GE, regard the system of accomplices and providers, and gain from the practices. It puts stock in settling on choices gradually by accord altogether considering all alternatives and once the choices are taken, it actualizes the choices quickly. Furthermore, by turning into a learning association through persistent reflection and change of its items and services, General Electric can be illustrated as an example that has accomplished its authoritative targets effectively (Tucker, 2012).

The administration style of Jeff Immelt is unique in relation to that of his forerunner. His quality is in impelling others by enabling them and relating with them at their level, rather than frightening them as Jack Welch could do. Regardless of both men being likewise feasible, Immelt's drive style has made a by and large unique condition at GE and drew hail from the places of his subordinates.

In 2001, not long after Immelt expected his place as new Chief Executive Officer of GE, a movement of events basically changed the corporate scene. Immelt's incite test was to manage the impact of the result of the terrorist attacks in September 11 and a following game plan of noticeable corporate shames (e.g., Enron). These events made imperative defenselessness and provoked a crisis of assurance among examiners and filled abhor in the gathering free to move around at will (John, 2011).

In spite of descending bid, Immelt saw that managing GE's introduction to the business cycle would be fundamental to the affiliations whole deal security. He attempted to reassure GE shareholders that the control of the CEO was not to manage the impart cost but instead to arrangement to the association for whole deal advantage improvement. To keep up the trust of the gathering and GE shareholders, Immelt executed different measures to construct straightforwardness and viably manage GE's open relationship with every material accomplice—including customers, suppliers, government and the gathering free to move around at will.

General Electric should consider borrowing a management ‘leaf’ from Toyota Motors because it has good management practices, which has positioned the vehicles manufacturer as the most popular brand in the world (Leavy, 2014). Moreover, Jeff Immelt should have a look at their human resources management. In HR advancement area, taking after the foundation of the Asia-Pacific Production Center, in February 2006 Toyota set up the European production center in the UK along with the North American counterpart. These were made to extend assembling information and aptitudes worldwide in line with the developed economies.

Factors Affecting Innovation Process at GE

In R&D side, Toyota has concentrated its endeavors on three key regions: condition, security, and vitality. It has tried in the range of the earth by extending its lineup of hybrid cars, and has taken a shot at R&D involving module crossover (plug-ins for charging the car). Likewise, as a feature of Toyota's endeavors to react to the broadening of energy, in 2007 Toyota presented a flex fuel vehicle in the Brazilian market that will keep running on 100% bio-ethanol fuel. Starting here on, in light of the rationality of giving "the correct auto, in the perfect place, at the opportune time”, and as per the framework and client needs of every locale, Toyota is taking a stab at elevating endeavors to grow earth well disposed innovation and vehicles (Lorenz & Elna 2016).

Moreover, each two-year period, it enhances its object and changes models into new ones each four years. By retaining this technique of object development, Toyota has became out to be effective in overseeing item existence cycle, all of the greater specifically it affords object and keeps the item growing without permitting them to be advanced and rot (Luisa et al, 2014). Its splendid authoritative method for development is seriously supported by way of its methodology running with round 522 auxiliaries around the globe and efficaciously creating an extra huge market chain anywhere. Another method for Toyota’s hierarchical technique for development is that it peruses well-known society mind via its exploration office that displays the commercial enterprise and watches statistic and financial improvements. Its central aim is to assume patron drifts and make a lineup of automobiles and trucks to gain from them. Each professional is depended on to be enthusiastic out in the areas conversing with automobile consumers. The Japanese prefer to go to the scene and affirm the genuine happenings (Matthias et al, 2016).

Business pioneers in Japan utilized basic leadership forms that included nearly a larger number of individuals and more subjective components than their partners in the US did and, particularly China. The special kind of each key management choice blocks coordinated correlations, however most Japanese interviewees concurred that "more than ten directors" had been included effectively in all of the vital level choices made in their organization inside the most recent 6 months. Interestingly, both American and Chinese business pioneers said that more than 10 individuals had been included in "just a couple" and "none" of their key choices (Muhammad & Torbjørn, 2014).

The Japanese likewise demonstrated that they took a more extended period to finish the key basic leadership handle. Though the American and Chinese interviewees expressed that they usually took "days" and some of the time "weeks" to settle on critical choices, several weeks and months were regular responses for the Japanese. Additional time was expected to achieve an agreement. Albeit Japanese basic leadership is moderate, it pays off by empowering quick and smooth usage. Astoundingly, the Chinese and American business pioneers conceded that a large number of their choices throughout the most recent 6 months had confronted resistance, and could not be executed as easily as they had trusted (Osterwalder & Pigneur, 2010). Overall, General Electric could use these leadership styles of the Japanese as an alternative management strategy.



The motivation behind this review was growing original knowledge as well as comprehension regarding the development of the modernization in General Electric. This was accomplished by the methodical investigation of literature relevant to the industry that was supplementary through the scholarly writing in building up the order recognizing General Electrice's techniques for accomplishment in the course of recent years. Industry writings demonstrate that GE keeps on showing practices and estimations in light of yields as business information and writing set predictable accentuation on measureable yields.

Similarly, like every review, constraints are there in this assessment. An impediment is that the information was retrieved from auxiliary points of reference. Careful steps were in use to guarantee information validness via annual reports that are available on their website, because it is a publicly traded company.

The discoveries in the review have importance in industry and scholastic situation as they add to the assortment of hypothetical and down to earth learning in regards to the development of innovation systems in substantial worldwide associations. Along these lines the functional and hypothetical criticalness produced in this spearheading study are affirmed through genuine cases of fruitful innovation techniques which might be utilized by scholastics and industry professionals in their lessons, learning and practices.


Baris Y., Mickey H., Sinéad R. (2012) The innovation game: lessons in strategy and managing operations, International Journal of Operations & Production Management, Vol. 32 Issue: 12, pp. 1441-1459. Available at

Charles McMillan (2010) Five competitive forces of effective leadership and innovation, Journal of Business Strategy, Vol. 31 Issue: 1, pp. 11-22. Available at

Christensen, M (2011) The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business, Collins Business

Crossan, M & Apaydin, M (2010) A Multi-dimensional Framework of Organizational Innovation: A Systematic Review of the Literature, Journal of Management Studies. Available at

Downie, Heath and McMurray, Adela J. (November 19, 2012) The Evolution of GE's Product Innovation Strategy, Proceedings of 19th International Business Research Conference 2012. Available at SSRN:

Effie A., Ozcan S. and Denis L. (2016) Strategies for emerging research and innovation futures, Foresight, Vol. 18 Issue: 3, pp. 253-275. Available at

Frei F. and Morriss A. (2012) Uncommon Service: How to Win by Putting Customers at the Core of Your Business, Cambridge: Harvard Business Review Press

General Electric (GE) (2012) (accessed March 30, 2017)

Howard W. Lightfoot and Heiko G. (2011) Exploring the alignment between service strategy and service innovation, Journal of Service Management, Vol. 22 Issue: 5, pp. 664-683. Available at

Ignacio Tamayo-Torres, Leopoldo J. Gutiérrez-Gutiérrez, Francisco Javier Llorens-Montes, Francisco J. Martínez-López (2016) Organizational learning and innovation as sources of strategic fit, Industrial Management & Data Systems, Vol. 116 Issue: 8, pp. 1445-1467. Available at

John A. Parnell (2010) Strategic clarity, business strategy and performance, Journal of Strategy and Management, Vol. 3 Issue: 4, pp. 304-324. Available at

John A. Parnell (2011) Strategic capabilities, competitive strategy, and performance among retailers in Argentina, Peru and the United States", Management Decision, Vol. 49 Issue: 1, pp. 139-155. Available at

Leavy Brian, (2014) India: MNC strategies for growth and innovation, Strategy & Leadership, Vol. 42 Issue: 2, pp. 30-39. Available at

Lorenz E. and Elna S. (2016) Constructing transformative scenarios for research and innovation futures, Foresight, Vol. 18 Issue: 3, pp. 238-252. Available at

Luisa M., Cagica C. and Soumodip S. (2014) Market structures, strategy and innovation in tourism sector, International Journal of Culture, Tourism and Hospitality Research, Vol. 8 Issue: 2, pp. 153-172. Available at

Martins L. (2012) The Challenge of Measuring Innovation in Emerging Economies’ Firms: A proposal of a new set of indicators on innovation, Maastricht Economic and Social Research Centre on Innovation and Technology

Matthias W. K, Effie A., Lorenz E. and Mika N. (2016) Research and innovation futures: exploring new ways of doing and organizing knowledge creation, Foresight, Vol. 18 Issue: 3, pp. 193-203. Available at

Mesquita, A (2011) Technology for Creativity and Innovation: Tools, Techniques and Applications IGI Global, Sage Publishers

Muhammad Y. and Torbjørn T. (2014) Competitive forces and innovation strategies: a study of the Indonesian crab industries, Journal of Agribusiness in Developing and Emerging Economies, Vol. 4 Issue: 1, pp. 78-96. Available at

Osterwalder, A and Pigneur, Y (2010) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, John Wiley & Sons Publication

Rai, R., Doms, M. (2010) Patent Reform: Unleashing Innovation, Promoting Economic Growth & Producing High Paying Jobs, A White Paper from the US Department of Commerce. Available at

Shubhabrata Basu, (2014) Product market strategies and innovation types: finding the fit, Strategic Direction, Vol. 30 Issue: 3, pp. 28-31. Available at

Tachia C. and Renhuai L. (2017) Critical management issues in China’s socio-economic transformation: multiple scientific perspectives to strategy and innovation, Chinese Management Studies, Vol. 11 Issue: 1. Available at

Thomas H., Fred H. S (2011) Innovation, strategy and identity: a case study from the food industry, European Journal of Innovation Management, Vol. 14 Issue: 3, pp. 345-36. Available at

Tucker, R (2012) Strategy Innovation Takes Imagination,  (accessed March 30, 2017)

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Innovation Process At General Electric: A Case Study Essay.. Retrieved from

"Innovation Process At General Electric: A Case Study Essay.." My Assignment Help, 2018,

My Assignment Help (2018) Innovation Process At General Electric: A Case Study Essay. [Online]. Available from:
[Accessed 22 February 2024].

My Assignment Help. 'Innovation Process At General Electric: A Case Study Essay.' (My Assignment Help, 2018) <> accessed 22 February 2024.

My Assignment Help. Innovation Process At General Electric: A Case Study Essay. [Internet]. My Assignment Help. 2018 [cited 22 February 2024]. Available from:

Get instant help from 5000+ experts for

Writing: Get your essay and assignment written from scratch by PhD expert

Rewriting: Paraphrase or rewrite your friend's essay with similar meaning at reduced cost

Editing: Proofread your work by experts and improve grade at Lowest cost

250 words
Phone no. Missing!

Enter phone no. to receive critical updates and urgent messages !

Attach file

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Other Similar Samples

sales chat
sales chat