Industry level analysis of Goodman Fielder
Discuss about the Competitive Strategy for Environmental Modelling.
The report mainly provides an overview regarding computer industry and food industry of Australia. The AAA-framework was initiated by Ghemawat, which mainly presents three generic approaches to international value formation. Adaptation strategy seeks to raise proceeds as well as market share by tailoring one or more components of a business model of a company. Aggregation mainly deals with the creation of economies of scale. It concentrates on achieving economies of scale by creating regional or international efficiencies. Lastly, arbitrage deals with the exploitation of economic differences between national and local markets (Bogdanovic et al. 2015).
There are mainly four companies that are chosen under the two separate industries, namely computer and food industry. The companies that are chosen include Goodman Fielder and Petersville that will help to analyze the food industry. On the other hand, Atlassian and Torus Games will help to analyze the computer industry. Goodman Fielder is a principal regional food company that is located in Australia. This food industry manufactures, distributes as well as markets a broad range of food products that includes bread, milk, chicken, flour as well as cooking oil and ice cream. Petersville is an Australian public company that mainly specialized in dairy food products. It is noted as an established Ice Cream company in Australia. Atlassian is an enterprise software company that develops goods for software developers as well as content management. Torus games are a developer of video game that was founded in the year 1994 and is considered as one of the oldest steady game in Australia (Ramkumar et al. 2013).
Adaptation: One of the largest food industries, Goodman Fielder is making a major shift from trading to brand building. The company had developed new technology that will deliver a range of exclusive and distinguished commodities across three categories. The category includes dairy, baking as well as grocery. They have focused to develop products that are difficult to copy. The main drivers that drive the innovation include taste, health, expediency as well as cultural relevance (Lloyd, Dawkins and Dawkins 2014).
Aggregation: Goodman Fielder considers that it will be incompetent for them to set up an infrastructure as well as network given the minute volumes of milk collected for their own purpose as compared to the economies of scale of Fonterra advantages from. As a result, in order to deal with the differences, the company considered a self-supply system in order to attain the level required for incessant year round supply within the next 5 years (Jha, Dhanaraj and Krishnan 2014).
Industry level analysis of Petersville
Arbitrage: Due to decrease in transportation cost as well as new opportunities, geographic arbitrage has been generated. Mostly known for its bread, Goodman Fielder cut prices across a range of its loaves. This is mainly done to keep away from deep discounting by Supermarkets. The company had soared 74 percent on lower milk costs and as a result, the company had earned a profit of 12 percent (Morschett, Schramm-Klein and Zentes 2015).
Adaptation: Petersville Australia Limited is a dairy product company in Australia that has entered into a partnership between Dairy Australia as well as Australian Department of Australia. The company had also made the introduction of yogurt that is considered as a vital component of a balanced diet. The demand for dairy products has been increasing internationally and as a result, the company is trying to grasp more prospects in order to increase its proceeds. They are also making the use of mobile and technology in order to promote their products. This will help the company to earn more profit as the customers will be able to gain more information about the products provided by them (Kalaugher et al. 2013).
Aggregation: Milk is produced daily and as a result, farm gate milk price is based on the compositional quality of milk. The company had also collaborated with other dairy companies in order to provide the customers with high quality products.
Arbitrage: The Company had entered the group of Australian dairy farm as the farm owner and operator that produces fresh milk. The company had also started its operation in south-west Victoria. The company had also sliced $700,000 of full year proceeds. The milk product range of the company had expanded and the sales of premium products had increased (Dréan et al. 2015).
Adaptation: The first adaptation strategy by the software enterprise is to leverage the customer data. Adaptation indicates the decision-making factor that will be provided by the data in order to gain actionable insights regarding whether or not the customers are on track in order to accomplish their anticipated business outcomes. The company had adapted coordinated teamwork across all the departments that will help to deliver customer success. The company had made the use of 85 percent DVCS such as Git. With the help of Git, the company is able to make the employees work from any location. Each developer has set its own local depository so that they can complete with an occupied history of commits. They have also collaborated with tools like HipChat that is mainly essential for distributed teams. With the help of this, the workers will be able to look at the issue of the customers. They have also introduced JIRA software that helps to manage the work of the company. The company had earned revenue of $150 million. The focus of the company is mainly to focus on providing developer-leaning tools that will in turn serve promotion. After collaborating with GitHub, the company had earned revenue of $100 million (Suarez, Cusumano and Kahl 2013).
Industry level analysis of Atlassian
Aggregation: The nature of the company has caused some economic onlookers to assert that economies of scale have given companies like Atlassian an incontrovertible lead that will result in monopoly. As the company enjoys the economies of scale, the net revenue is increased by increasing sales through lower prices. The more units Atlassian sells, the greater will be net revenue, as average cost will decrease. All software products are indistinguishable in the sense that they comprises of orders as well as technological guidelines. A group of programmers enlarge software package (Fisher, Koning and Ludwigsen 2013).
Arbitrage: Atlassian creates software tools for software teams in order to work together. The yearly proceeds of the company has increased to USD$215 million. The sales of the company had increased at an average of 40 percent. With contrast to BOX, the profitability of Atlassian stands in bleak contrast. After collaborating with BOX, the company earned a revenue of $124 million (Navarro et al. 2016).
Adaptation: The Australian video developer, Torus games have specialized in license as well as contract work and it has worked on every possible platform. The primary purpose of the video game developer is to offer entertainment. The company had developed licensed games that are true highlight for the Australian gaming industry. The video game company had sold more than 160 million units leading to an astonishing $15.4 billion in software proceeds. It has also continued to operate as a fundamental source of employment. In economic terms, the games that are free to play are termed as freemium games. This type of game is a combination of free and premium that is widely adopted in the digital economy (Cox and Durrett 2016). As a result, Torus Games had also introduced the gaming system that helped to earn revenue. Applied to the video game industry the perception implies that the customers will be able to download a completely functional video game free of charge. The company had lowered the price for essential however; completely functional video game so that the developers can capitalize on the user base. The gamers desire to become more competitive by acquiring best content. The freemium games acts as a double-edged sword for Torus games as it helps the company to expand rapidly. The success of the company mainly depends on the non-premium customer that contributes to the success of the free to play games (Vogel 2014).
Industry level analysis of Torus Games
Aggregation: Economic exploitation in the video game company makes the use of bug as well as glitches. They mainly develop products on all customer platforms and the strength of the company includes high-tech across platform technology. The company had also acquired the license to develop the high-quality video games of the successful shows that include Scooby-Doo, Barbie as well as Shrek. Torus also has strong unique design potential. Torus is constantly sharpening their practices as well as procedures in order to deliver premium results. The association of Australia had also developed various games with the help of Torus Games. The games that are developed by the video game developer are mainly played on a personal computer as well as Mac computer. There are also viewed as excellent providers of mobile games that has also helped to increase their revenue (Cirant 2016).
Arbitrage: As per the reports, the game industry has continued to expand as game startups are still a comparatively small slice of the overall industry. The company has too many competitors and as a result, competition is heating up that is driving towards zero. In gaming markets, advertisement has a taken a hit. Advertisement has turn out to be a great market for Torus games. With the increase in business models, Torus games had thrived in the countries like China. The company mainly faces geographic arbitrage. In other words, with the help of geographic arbitrage, the company will be able to exploit the advantage of its region. Torus game had helped social gaming to spread further than the edges of game platforms. The dissimilarity in approaches is going to be enthralling experiment in capitalism (Racko 2013).
1.The company had developed new technology
2.They have focused to develop products that are difficult to copy
1.The company had also made the introduction of yogurt
2.They are also making the use of mobile and technology in order to promote their products
1.The company had adapted coordinated teamwork across all the departments
2.The company had made the use of 85 percent DVCS such as Git
1.The company had developed licensed games
2. Torus Games had also introduced the gaming system that helped to earn revenue.
1.The company considers that it will be incompetent for them to set up an infrastructure
1.The company had also collaborated with other dairy companies
1.The more units Atlassian sells, the greater will be net revenue, as average cost will decrease
1. Torus is constantly sharpening their practices as well as procedures in order to deliver premium results
1. The company had soared 74 percent on lower milk costs
1. The company had sliced $700,000 of full year proceeds.
1. The sales of the company had increased at an average of 40 percent.
1. The company mainly faces geographic arbitrage.
It has been concluded that in order to deal with the differences, Goodman Fielder considered a self-supply system. It has also been concluded that Torus is constantly sharpening their practices as well as procedures in order to deliver premium results. Petersville had made the use of technology in order to increase their proceeds in Australia as well as globally. It has also been concluded that average cost of Atlassian will decrease if more units are sold.
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Vogel, H.L., 2014. Entertainment industry economics: A guide for financial analysis. Cambridge University Press.
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