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Findings and Analysis

Discuss similarities and difference between Facebook, Ello and experience project.

The Computer has touched the lives of many people such as the way the people learn and the way they work. It is impossible to live a single day without the computer and the information produced by the computer. Due to the significance of the computers in the world of today, therefore it is required to be a computer literate. Being a computer literate, it is necessary to have knowledge as well as understanding of the computers and their specific uses. Now-a-days, social media becomes a part of the internet (Shaker and Farooq, 2013). One of the social media sites is Facebook. Facebook is the fastest growing online platform that is used to enable the customization of the user interface. Ello is an ad-free social network that connects the user with friends. One of the fundamental principles of Ello is that the users are never forced to see the paid ads or posts. Experience Project is the world’s largest collection of sharing experiences.

Facebook

Facebook is the most popular social networking sites, founded in the year 2004. This site is free to the users as well as receives revenue from its ads. It is not only a site for personal information, but the vendors are also using it to create a page to promote products and their brands. Facebook mainly focus on keeping in touch with families, friends and relatives (Ryan and Xenos, 2011). It focuses on accessing a means of applications that is made for all purposes. The effectiveness of Facebook is that it is used to consume as well as share information with the friends online. This is the reason behind that Facebook is supported by advertising revenue. At the time of advertising in Facebook, the audiences are required those are eligible to see the ads. The audiences are chosen from the ad set level. Facebook offers a range of audiences to target the business (Gavilanes, 2013). Those are custom audiences, location, demographic, behaviours, education etc. Some of the technical features of Facebook are:

  • Marketplace: It allows the members to post as well as respond to ads.
  • Events: It allows the members to publish an event, invite the guest as well as track the status of the event, those are planning to attend the event.
  • Presence technology: It allows the members to observe which contacts are online.

Advantages of Facebook

  • Facebook helps to connect the people from all over the world. By using Facebook as a network, it helps to maintain the relationship (Simon, Brexendorf and Fassnacht, 2013).
  • It is used as a social bookmarking site to share articles as well as blogs.

Though Facebook have advantages, it has some disadvantages.

  • The privacy of Facebook is used in a proper way otherwise it affects the personal information of the user.
  • One of the biggest disadvantages is that Facebook is addicted to the user and it keeps them busy for a long period of time (Yaakop, 2013).

Facebook Case Study

In the year 2007, giant of social media i.e. Facebook is short of the bound of marketing online by producing a marketing ploy i.e. Beacon tool. This tool is used to track the browsing data of the user. Then it broadcasts the information to the network of the user. The Beacon tool draws criticism from the community online and claims the violation of the security. The tool is used to record the internet activities of the Facebook and transmits these activities back to the Facebook, and then publishes it into the user’s Facebook profile. According to the case study, Facebook differentiates its services from other social networking sites by offering different privacy settings. It also controls the personal information of the users (Batchelor et al., 2015). 

Facebook

Ello is an ad-free social network that connects the user with friends. One of the fundamental principles of Ello is that the users are never forced to see the paid ads or posts. In Ello, nobody can able to sell as well as collect data about the user to any other third parties. It makes Ello too much fun to the users as every feature it creates is only for the user. It is created as an alternative to other existing social networks such as Facebook, Twitter. The features of Ello are private messaging as well as hashtag integration. One of the positive reviews about Ello is that it seems to be destined to become the Betamax of social media (Palemans, 2012). It becomes superior to the competitors. Now, Ello has a definite focus on becoming an e-commerce site. The success behind Ello is that it does not show any online advertising as well as cannot share the user’s data. Its portal is different from Facebook, so it is called as “anti-facebook”.

Advantages of Ello

  • Ello is not selling the private information of the user, thus its privacy is better than Facebook
  • Ello is using the platform of its most basic as well as an optimal state. The users are never forced to see the paid ads or posts.

Disadvantages of Ello

  • Ello cannot find any advertising revenue like Facebook and Experience project

The case study is “Whatever happened to Ello”. In the year 2014, a new social platform appears to the users, the platform is known as “Ello”. The Ello becomes the ‘beta’, thus the other sites questioned about the popularity of the site. By the end of 2014, Ello receives no attention from the user. But in 2015, it becomes the future of social media. The platform of Ello is not dead, it explores to the users. The user can log in the site by requesting for a membership invite by entering the address of the email. Ello is popular to the user because of its designing website. In the home page of Ello, there is seen a wall of avatars as well as faces to represent the users on the website of Ello (Jones, 2015). It looks innovative and attractive with its dark colour palette as well as some approach to its graphics. The users accept it as “the hip new Facebook” and the future of social media.

Experience Project is the world’s largest collection of sharing experiences. It is a supportive place for the users to share as well as connect with the outside world. It is also an online social chat site for the people to connect with others. It consists of a ubiquitous audience of people those are educating, growing, learning as well as supporting each others. It mainly focuses that everyone has the right to share their experiences. The more experiences will be shared by others, the more it will create a deeper understanding between the users (Benelli et al., 2015). After doing research on Experience Project, it is being concluded that it is the first social network site in which a community unites million of people to share their experiences. The features that it includes are survey, blogs, confessions, mood as well as wellness journaling and a search engine that matches a temper to a particular song. The friends are also added and chat with them.

Ello

Advantages of Experience Project:

  • It is used to share the user’s own experience socially and should give a positive impact on the human experience.
  • The project team achieves the goals to meet the demand of the users.

Disadvantages of Experience Project:

  • It only shares their experiences online. The users are unknown and they cannot chat with each other.

In this case study, Experience project is used to chat with the growing website of sharing experience socially and the usage of Google Analytics. For the team of Experience project, Google Analytics is the effective tools that help to decide the place of spending time, energy as well as resources. Google Analytics helps Experience Project understand the user’s subject matter information. Then the team creates tools for managing the challenges and achievements of goals to meet the demand of the users. Experience project focuses on maximizing the advertising revenue for their efforts on online marketing. By using the content information in Google Analytics, the teams of management, as well as the engineering, are able to take product decisions as well as the success of measures. Therefore, Experience Project continues to grow the community as well give a positive impact on the human experience.

  • Access: The three social networking sites are not easily accessible to the general public and these sites are free to use.
  • Sign-in: These sites are only be used by the user after they create a profile of their own and sign-in to their own (Yesil, 2014).

Factors


Facebook

Ello

Experience Project

Purpose

Facebook helps to connect the people all over the world through online chatting and helps to maintain the relationship (Taylor, Falconer and Snowdon, 2014).

Ello is a social network site in which the users are never forced to see the paid ads or posts. It is created as an alternative to other existing social networks such as Facebook.

Experience Project is an online social chat site used for sharing the experience of the users.

User Privacy

The privacy of Facebook is to be used in an accurate way otherwise it would affect the personal information of the users.

The privacy of Ello is better than Facebook as it is not selling the personal information of the user to others.

It has no such privacy policy. The users can share their own experiences and can connect with others.

Advertising revenue

Facebook is supported by advertising revenue.

Ello cannot find under this category.

It has maximum advertising revenue and it consists of people those are educating, growing, learning as well as supporting each others.

Features

Facebook has a new feed in which the people can post, share photos as well as videos (Vasalou, Joinson and Courvoisier, 2010).

It has no such news feed, but it can share photos.

Experience Project asks random questions that the user can answer. It can post stories that anyone can read, but it has no news feed.

 

Conclusion

From the case studies, it is being concluded that the website of Facebook is free to the users as well as it helps to receive revenue from its ads. It is a site for the vendors, used to create a page to promote products and their brands. The other social media site, Ello in which the users are never forced to see the paid ads or posts. One of the positive reviews about Ello is that it seems to be destined to become the Betamax of social media. The Experience Project is used to share the user’s own experience. It is used to chat with the growing website of sharing experience socially and the usage of Google Analytics. Google Analytics is the effective tools that help to decide the place of spending time, energy as well as resources.

Reference List

Batchelor, N., Houston, D., Larson, S., Nanjundaram, S. and Vota, W. (2015). Facebook Case Study. 1st ed.

Benelli, G., Desneux, N., Romano, D., Conte, G., Messing, R. and Canale, A. (2015). Contest experience enhances aggressive behaviour in a fly: when losers learn to win. Sci. Rep., 5, p.9347.

Gavilanes, J. (2013). Paid Advertising In Question: Do Non-Paid Facebook Efforts Effectively Foster Sales?. Academy of Management Proceedings, 2013(1), pp.17203-17203.

Jones, E. (2015). Case Study: Whatever Happened To Ello? | Bright Yellow Creative. 217.199.187.63.

Palemans, M. (2012). ‘Ello, ‘ello, ‘ello. New Scientist, 216(2886), p.31.

Ryan, T. and Xenos, S. (2011). Who uses Facebook? An investigation into the relationship between the Big Five, shyness, narcissism, loneliness, and Facebook usage. Computers in Human Behavior, 27(5), pp.1658-1664.

Shaker, H. and Farooq, M. (2013). Computer Literacy Improvement Needs: Physicians' Self Assessment in the Makkah Region. Oman Medical Journal, 28(6), pp.450-453.

Simon, C., Brexendorf, T. and Fassnacht, M. (2013). Creating Online Brand Experience on Facebook. Mark Rev St. Gallen, 30(6), pp.50-59.

Taylor, Y., Falconer, E. and Snowdon, R. (2014). Queer youth, Facebook and faith: Facebook methodologies and online identities. New Media & Society, 16(7), pp.1138-1153.

Vasalou, A., Joinson, A. and Courvoisier, D. (2010). Cultural differences, experience with social networks and the nature of “true commitmentâ€Ã‚ in Facebook. International Journal of Human-Computer Studies, 68(10), pp.719-728.

Yaakop, A. (2013). Like It or Not: Issue of Credibility in Facebook Advertising. Asian Social Science, 9(3).

Yesil, M. (2014). The relationship between facebook use and personality traits of university students. International Journal of Academic Research, 6(2), pp.75-80.

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