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CRIN6009 Creativity And Innovation

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Question:

You have been contracted by Uber to write a report on its innovative operations and will proceed to make recommendations ensuring that the company continues to take an innovative approach to business.

Your report must critically examine the innovative strategy that Uber has adopted by:

  • Explaining different types of innovative strategies using the innovation strategy matrix to inform your discussion
  • Critically reflecting on industry examples that have not been innovative in their approach to business.
  • Critically evaluating Uber's choice of innovative strategy. Your evaluation should be informed by a STEEPLE and SWOT analysis of the business.
  • Critically analysing the complexities of implementing creativity and innovation into an existing business culture and business structure.
  • Making recommendations to ensure the continued success of Uber based upon the findings of your report.
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