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All the world-famous entrepreneurs are unique in that they believed in themselves mostly since their childhood and worked towards that goal to success and recognition. They have demonstrated certain common characteristics and traits in their successful lives. Among them, you must choose two entrepreneurs/business leaders of your choice fulfilling the following criteria : 


1. One entrepreneur should be from Geelong/Melbourne/ Australia.

2. One entrepreneur should be from your family background or your local region.

3. Both the entrepreneur/business leaders should have an engineering or technology background 


Your task is to do research on these two successful entrepreneurs in their respective businesses and submit a comprehensive research paper which can include a critical research reviews from variety of resources. You must use at least four different types of resources such as books, scholarly articles, reports and internet etc.Your contribution must be sensible, highly focused, feasible and precisely described and your response to this task should include : 


• Literature review of common traits and skills of entitprenuers, an analysis and justification of the research literature chosen while addressing the traits of entitprmue based on the success stories.

• Research and discussion on the life and work of the entrepreneurs of your choice and how she/he demonstrated the entrepreneur's characteristics/traits in her/his business compared to the identified trailts and skills from the literature. 

Background

Every entrepreneur is unique in their way and they use different approaches to become recognised by the people and work towards goals by offering new opportunities. The success is unpredictable in their life but they are ready to take high risks. In this report, discussion is carried upon the characteristics trait of two entrepreneurs that is Mike Cannon-Brookes and Sachin Bansal. They both belong to an engineering background but have worked in their life to start up their own business idea. They faced many hardships but they undertook wide range of activities so that they can sustain in the competitive world.

The Atlassian co-founder Mike Cannon-Brookes was an engineer and he was awarded as a youngest entrepreneur of the year. They have changed the world of software industry by beating up all the traditional software vendors.  Mike Cannon-Brookes have innovated a  software by making it easy for the customers so that it could be configured easily. They have also added transparency in all the areas from pricing issues to resolving all the bugs related to licencing. He identified all the bugs that were faced by the customers, successful entrepreneur is the one who supports their customers by offering legendary services. The company Atlassian was introduced years back, which is now one of the world most popular bug and issue tracker organisations (Nabi, Liñán,  Fayolle, Krueger and Walmsley, 2017). Mike Cannon-Brookes is an IT expert who offered most advances technologies to the companies by offering affordable and light weighted software. The business was started by taking a huge risk like it would grow successfully or not (Kearney and Hisrich, 2014). In present date it is expanded in more than 60 countries.

The reason behind this success story is his determination to work on the business idea he thought and then nailing it. He built the company along with his university mates while studying and the products were so successful in the next five years that he could generate a profit margin of around $US250 millions. He was successful as he identified the market and analysing the success of apple developers he tried to get success by offering advanced features (Buntat, Roslan, Nurmira,  Ibrahim and Salleh, 2016). He targeted lager number of audience by developing a platform that could be used by all the app developers. Apart from that, Mike Cannon-Brookes is successful as they expanded their business in other fields like they invested in energy finance start-up along with workplace safety start-up. The skill of entrepreneurs to be successful is to grow tremendously and open up new opportunities for people (Othman and Nasrudin, 2016). The reason for their success is bringing up new innovative ideas and looking at the strategies that are followed by the competitors.

Mike Cannon-Brookes has become successful as he worked on bringing advancement in technology. The firm generated about more than one per cent of world gross domestic product which helped them to improve wealth and prosperity of Australia. He analysed the market and found that there is a massive job disruption (Heikkinen and Stevenson, 2015). Thus, the business approach that was followed by Mike Cannon-Brookes was communicating the benefits towards the audience so that they can capture a wider market (Durkin and Gunn, 2016).

Entrepreneur from Australia- Mike Cannon Brookes

The success story behind Mike Cannon Brookes started from being a professor at the university to CEO of Australian Company Atlassian. The reason this success is his passion from early childhood, he was desperately a computer lover (Sani, and Shika, 2017). When he was 11 years old he could resist himself to get involved in compute operations. He had a clear vision but due to poor financial support he could not grow at that stage. Later, he started to spend a lot of time on Microsoft DOS he tried to complete the task but was unsuccessful at every time.  Thus, the main characteristic due to he became successful entrepreneur was his determination to fulfil his dreams. He started his part time while he was perusing his degree. He thought of raising the business by taking small amount of money from family members and friends. He rented a space in Australia and then built a technological park (Aziz, 2018). The starting up of this business venture was a high risk as he borrowed money from the market (Michael,  Inyang and Ojeka, 2016). If in case business does not succeed it might be a huge loss. It is the key characteristics that should be adopted by every entrepreneur. Even in case of,  Mike cannon Brookes it can be found that he was a high risk taker as he came up with new idea without seeing the future outcomes.  The business approach and motive of Mike Cannon Brookes was not to earn money but to complete the idea of what he thought to achieve. Before coming up in the market, Mike cannon Brookes had detailed study about the market so that he could get support about the market analyses. The company had a poor cash flow at a time which made the situation difficult and hard to handle. He overcomes this situation by being patient and building strategies. The reason for his success was good leadership skills. He guided his colleagues so that they can overcome from the difficult situation.  Entrepreneurs do not work for profit margin. Similarly in case of Mike cannon Brookes he demoted some amount of the profit margins in the charity donation. He started the business while donating the charity and changed the technological innovation in the society. The success of Atlassian was a game changer innovation as it helped all the start-ups of Australia. The business approach that was used was to offer opportunities to people and other companies in the society (Khatiwada and Juma, 2016). Being an entrepreneur he worked on the idea of hiring people from overseas so that organisation could grow in the global market.

The strategy that was followed by Mike cannon Brookes was not only delivering great product but his aim was to deliver something inspiring in the country (Maddi, et. al, 2016). At time of starting the business he did not worry about money and worked to explore the business globally. The personality trait that helped Mike cannon Brookes to be successful so being patient and self-disciplined. He first understood the integrity in the market and then designed technologies according to the demand. The other trait that helped Mike cannon Brookes to be successful was having a clear direction in which business need to be moulded. He understood that the world is becoming digital. Thus, he delivered services and products accordingly. It was his passion from childhood that made him achieve success as he being a person from engineering background; he had knowledge about software and other tools.

Entrepreneur from India- Sachin Bansal

The other success story that could be discussed is about Sachin Bansal.  He has completed his engineering in computer science department but he was more into innovating new ideas rather than grabbing theoretical knowledge. He was an average student at the school timing, he is not a topper but he has a brief knowledge regarding the practical applications (Jagannatharao,  Bansal, Lisa and Nagendra, 2017). From the childhood, he was the only who use to keep himself busy in all the electronic things. He joined amazon in 2007, and then he got an idea of starting up his own e–commerce site. It was his interest that made him so successful. When he was small he used to say that I will open up my new business and will make things easier and flexible. He joined Amazon initially but later started to work upon his own business idea. He took a break after leaving Amazon, analysed the market demand and came up with a new idea. He started an online business of but the success was highly unpredictable as starting up new business in the market. He started the business by taking some funds from the relatives and friends. It helped him to work upon his dreams. It is true that for every entrepreneur when starting up a new business they need to face risk. He didn’t start the business venture in the motive to earn money but the only reason was to offer opportunities to others and bring up a new innovative idea in the market. It was beneficial as it made the lifestyle of millions of people easy as now they did not need to go to some traditional offline stores for shopping (Tangri, et. al, 2014). They can directly click on the application can and get their services delivered at their doorstep.

He is an IIT graduate but still he was inspired to start up a new business. Thus, for an entrepreneur to be successful it is important to have a determination and a clear vision. There were many other companies who were operating in the same domain but he believed that offering of quality of service can help him set his venture. The reason of success was offering quality services and lagging the competitors behind. There were various issues that were faced by Flipkart still Scahin bansal handled it my ensuring that target audience is captured (Bansal, Sheth and Bailkeri, 2017). He studied the market of competitors by finding out the strategies so that they can gain market. The business approach that was used by Scahin Bansal was starting up with a small beginning but aiming to achieve bigger. He started with delivering book services across the world but there were other competitors who were offering user-friendly services. Thus, it is necessary for an entrepreneur to be successful is adapt to changes. Flipkart then expanded their business by not only delivering a book store but also offering other products and services over e-commerce business. He faced many milestones and failures like online payment gateway method. This issue was resolved by designing a new strategy that is cash on delivery (Conner, et. all, 2015). The second issue that was faced is due to poor supplying system. The success of Flipkart depends upon changing the strategies and policies according to the demands. He introduced his own supply chain management system. Thus, it can be clearly stated that it was not an easy road for Sachin bansal as he faced a poor response on the e-commerce network. The trait that helped Sachin to be successful was having an idea and then growing on it steadily (Leigh and Triggs, 2016). He innovated new things in the business like bringing up a feature of add to cart which was not available in the other start-ups. He faced the issue of gaining trust of the customers but he tackled all the issues as entrepreneurs are the one who think about the future goals and work on overcoming the shortcomings.  The success rate depends upon how fast to capture to change and bringing new platforms so that business could grow. He came up with a strategic plan regarding the goals so that he can attract more customers. He came with new innovative and creative ideas which are currently not present in the market. The modification in the working style helped me to gain more clients. For every entrepreneur to be successful, it is necessary to have a detailed knowledge about the market. The services delivered by Amazon was analysed so that new action plans could be designed accordingly. By using all these tactics, an entrepreneur tries to capture audience by offering better quality services at nominal price. He used a business approach of remaining close to customers and retaining them with the business. He offered new offers and vouchers so that a strong compatibility could be built with customers. The sale can be decreased that could be a loss for the business but Sachin being an entrepreneur kept patience and survived in all the loopholes (Moolenburgh, 2017). The reason of success is keeping the business environment different from the existing one.   Maintaining a good brand image and offering opportunities to people is their key motive. They don’t work for earning or making money but they aim is to offer true benefits. There were many downfalls that were faced by flip kart and Sachin but he didn’t give up from his failure and worked hard to achieve his goals and vision. They think in an innovative manner are have the potential to take high risk. They make plans to bring out the best outcomes for the society. The characteristics of life of an entrepreneur are unpredictable but they do not leave hope to attain their actions. They work for a long journey but wait for a worthy outcome. He started a new venture with the motive of delivering the services at his door step. Sachin Bansal helped people to change their living style by fulfilling all the challenges faced by Indian society. He found out the issues that were faced by the people and came out with new ideas that could help him in delivering products at the door step (Zaheer, Breyer Dumay and Enjeti, 2018). The venture proved to be beneficial but initially they sold only books. Later, he expanded the business by delivering products of the entire sector. The life of every entrepreneur is different some come up with the new idea while others work on modifying the existing plan. The common characteristics that are seen in every entrepreneur are high risk takers, offering opportunities in the market, innovators and work on fulfilling their dreams and vision. They might have poor technical skills but have a clear vision so that they can work to achieve it. They work hard to bring up new venture in the market by offering additional opportunities so that life of people can become easy. They are the one who are always ready to accept to changes and bring up new business operations (Safadi, 2014). They may fail in some cases due to poor management or adaptability skills which causes loss of customers in the business. They are the one who contributes to the economy of the country.  

Traits of Successful Entrepreneurs

Conclusion:

From this report it can be concluded that every entrepreneur faces failure but they are the one who are ready to take high risks. They bring up new innovative ideas in the market. In this report, the life of Australian entrepreneur Mike Cannon Brookes is discussed and also about Indian entrepreneur Sachin bansal is analysed. This report covers the characteristics traits that are adopted by both these entrepreneurs. They both worked hard to achieve their vision and used their skills to come up from all the failures. Scahin Bansal worked on the idea that was used by Amazon on the other hand Mike Cannon Brookes came up with his own innovative idea. They are the one who undertakes innovations, finance and business acumen in the effort of transforming innovations into economic goods.  They are the one who undertakes innovations, finance and business acumen in the effort of transforming innovations into economic goods.  

References:

Aziz, A.A.A. (2018). Evaluating the implications and importance of entrepreneurship learning for biotechnology and science graduates, pp. 45-90.

Bansal, S., Sheth, N. and Bailkeri, P.M., Juniper Networks Inc (2017). Service chaining across multiple networks. U.S. Patent 9,634,936.

Buntat, Y., Roslan, W., Nurmira, W., Ibrahim, N. and Salleh, L.M. (2016). Challenges of Entrepreneurship Education for Disabled People. Advanced Science Letters, 22(12), pp.4355-4358.

Conner, M.F., Forsberg, M., Garbacz, M., Gravely, J., Greenlee, J., Hastings, L., Loizzo, J., Luethke, T., Knoll, E., Matkin, G. and McElravy, L.J. (2015). ALEC Faculty Meeting Minutes, pp. 345-90.

Durkin, C. and Gunn, R. eds. (2016). Social entrepreneurship: A skills approach. Policy Press, pp.90-110.

Heikkinen, K.P. and Stevenson, B. (2015). Exploration of a Lab Studio Model to Enhance Entrepreneurship Skills in Higher Education. ToKnowPress.

Jagannatharao, M., Bansal, S., Lisa, G.U.O. and Nagendra, K.S., Juniper Networks Inc (2017). Preserving an authentication state by maintaining a virtual local area network (vlan) association. U.S. Patent Application 15/455,904.

Kearney, C. and Hisrich, R.D. (2014). Entrepreneurship in developing economies: transformation, barriers and infrastructure. Necessity Entrepreneurs: Microenterprise Education and Economic Development, p.103.

Khatiwada, E. and Juma, N. (2016). Zambia: A Collaborative Multi-Stakeholder Approach to Entrepreneurship Skills Development in Zambia. Entrepreneurship and Sustainability: Business Solutions for Poverty Alleviation from Around the World, p.115.

Leigh, A. and Triggs, A. (2016). Markets, monopolies and moguls: The relationship between inequality and competition. Australian Economic Review, 49(4), pp.389-412.

Maddi, S., Akkireddy, R., Lenkalapelly, S., Srivastava, P., Boruwa, J., Deb, C., Roy Chowdhury, A., A Jeyaraj, D., Reddy, R., Reddy, P. and Maniar, M. (2016). Preclinical formulation for the pharmacokinetics and efficacy of GBO-006, a selective polo like kinase 2 (PLK2) inhibitor for the treatment of triple negative breast cancer. ADMET and DMPK, 4(4), pp.314-326.

Michael, C.E., Inyang, M.N. and Ojeka, G.O. (2016). Entrepreneurship skills education: A catholicon for youth criminality in Nigeria. Journal of Research in Education and Society International Perspective, 7(1), pp.2141-6753.

Moolenburgh, E. (2017). Reshaping your corporate ecosystem. Training & Development, 44(4), p.12.

Nabi, G., Liñán, F., Fayolle, A., Krueger, N. and Walmsley, A. (2017). The impact of entrepreneurship education in higher education: A systematic review and research agenda. Academy of Management Learning & Education, 16(2), pp.277-299.

Othman, N. and Nasrudin, N. (2016). Entrepreneurship education programs in Malaysian polytechnics. Education+ training, 58(7/8), pp.882-898.

Safadi, Y. (2014). The Hack-Charrette: Designing a model for engaging teams in tech innovation (Doctoral dissertation, The University of the Arts).

Sani, A. and Shika, M.A. (2017). Entrepreneurship Skills and Career Performance Among Self Employed University Graduate in the North West of Nigeria. KIU Journal of Social Sciences, 3(1), pp.107-119.

Tangri, N., Singhal, S., Sharma, P., Mehta, D., Bansal, S., Bhushan, N., Singla, S. and Singh, P. (2014). Coexistence of pneumothorax and Chilaiditi sign: a case report. Asian Pacific journal of tropical biomedicine, 4(1), pp.75-77.

Zaheer, H., Breyer, Y., Dumay, J. and Enjeti, M. (2018). Straight from the horse's mouth: Founders' perspectives on achieving ‘traction’in digital start-ups. Computers in Human Behavior, pp. 32-56.

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