Essay: Facebook Employees Love Mark Zuckerberg, A Report.

Non Electronic Communication Methods And Strategies

Describe about the Report for Facebook Employees Love Mark Zuckerberg.

Introduction

The year 2004 marked a revolution in the social networking site , led to the emergence of the most talked about and preferred social site named Facebook. It was found by Mark Zuckerberg along with his students and Harvard college friends. Firstly it launched the site amongst its university and later expanded to within various other colleges in Boston. In America , the university students are given a directory named face book and hence the name (www.bloomberg.com, 2016). After 2 years of its launch within a closed group, the site was made officially available to people across the globe. The users created there own users profile and added other users as their friends. This enabled connecting friends worldwide , exchange messages, photos videos, and many more important news also. The concept of Facebook soon led to te creation of various pages which helped in the promotion of business houses. However its existence became more prominent from the year 2009 and by the mid of the year 2010 it had more than 500 million users(Kux, 2015.

The site has now not only become a common platform for friends to be in touch but also a platform for sharing news, advertising, conducting online business more successfully as well as connecting families across the globe.

Non Electronic Communication Methods And Strategies

Non-electronic communication means communicating in the form of letters, reports, verbally, with the staff members etc. Thus communication without the usage of media is what comprises of non electronic communication. Though this form of communication is not very popular in today’s time yet there are certain circumstances when this form cannot be ignored in total. The CEO has removed barriers between the employees and the mangers as his entire office has glass walls including his own cabin which enables direct engagement of Mark Zuckerberg with his staff members face to face. He feels for employees to relax it is very important for them to work away from their desks also  The CEO directly engages with its employees into a verbal communication which is a very important factor (Taylor, 2016).

Facebook engages its customers and the suppliers by entering into contracts with them non electronically. Everything cannot be saved that is online for lifelong. Further for ensuring the validity of an agreement in the court of law non-electronic communication holds good. Thus Facebook cannot let go of the letters, reports as well as agreements electronically as the same is still not acceptable by many courts across the globe. With regards the public as a whole the company does not engage directly into any contract with the public. As its public database is huge and scattered there is a defined terms and conditions agreement which flashes when a new user registers with Facebook via its social networking site and agreeing to those terms is enough to be construed as a valid contract in the eyes of law also. Thus when it comes to using the method of communication with the public, it can only use electronic method due its easy reach where ever. But for entering into confidential contracts with employees, customers and suppliers the company uses the non electronic method of communications only (Zuckerberg, 2014).

Electronic Media And Communication Strategies

Electronic Media And Communication Strategies

The company was formed to connect people from diverse regions and demography. Facebook was earlier developed for easy communication amongst a closed group of students in the Harvard University and soon became public within a short span of time. Facebook uses various communication strategies to reach people via its websites such as facebook.com, social media such as watsapp and other electronic platforms. It has provided such a platform that companies across the globe can easily communicate with each other instantly without much of time and money and thus has enabled organizations to make more profits by building new avenues every hour (lampe et.al. 2013).

There are a number of electronic media and communication strategy used by Facebook which is enumerated as under:

Facebook: It is a communication strategy formed by the company to enable people to connect. It is a mobile application as well as a full website easily accessible through a desktop or a laptop. It is a social networking site which connects people from various part of the planet. It is an easy way to know what is going on in the lives of the other person who may be your friends, office colleagues, employees , acquaintances etc. The website enables to share photos, videos, to let people know about what they are doing, many advertisements are posted, important news are posted which makes people aware of the happenings worldwide just by a click on the said app. It also enables people to form groups on Facebook and conduct online business. The website gives space to comment on the photos and the videos posted and thus share views, liking a particular page on the application keeps one updated with what is new in that section (Faustino, 2014).

Watsapp: It is a messenger which enables free communication amongst people who have internet connection in their mobile. It is an application that can only be used in the mobile phone. It is a form of messenger which enables easy and fast communication and is replacing the normal messaging trend at a very faster pace. It enables to connect people personally and is not a public platform. This messenger also enables to create groups and broadcasts thus ensuring personal communication at a go (Journalist’s Resource, 2013).

Oculus: It is a virtual reality technology. Facebook aims at increasing its reach nd provide its users a more entertaining environment. On a test being conducted of the same people say it is an experience which makes impossible possible. One of its kind is the Oculus Rift Headset which once put on takes the person into a different world altogether. It makes one feel that he or she is with some other people and ata different place.

SWOT Analysis Of Communication Methods And Practices

Messenger: It is similar to but not as user friendly as watsapp. It enables users who are on facebook to chat also via this application. Thus those who are a part of facebook can only use messenger as a form of communication. Unlike the site this is a personalized way to communicate (Krivak, 2008).

Swot Analysis Of Communication Methods And Practices

A SWOT Analysis enables one to understand the strengths, weaknesses, opportunities and the threats that a company faces thus enabling it to identify its pros and cons. This analysis helps the top management to plan accordingly. On conducting a SWOT analysis of Facebook’s overall communication methods and practices the following is results are extracted:

STRENGTHS: The company has reported the highest profit against its rivals Twitter and Linkedin. The advertisements that flash on various apps of the company is very limited. It prefers to provide quality advertisements on its websites and social networking sites. This is one of the biggest strengths as the message which the advertisers want to communicate is well served as only limited ones are published. Thus its method of communicating and helping the businesses is very stringent and pro quality. Also its communicating methods and practices are being improved continuously and its new video delivery platform is all set to even challenge and pose a threat to one of the biggest platform of video communication i.e. YouTube (Ifergane, 2010).

WEAKNESSES: The biggest weakness noticed in the communication method and practice that Facebook offers is how much of these advertisements are converted into purchases thus enabling gains in value terms. The company although only displays ads which are of good quality even then the conversion rate is seen higher in the ads displayed by Google. Also the company has been investing in ecosystems more which has also effected its profits majorly (Jureicius, 2013).

OPPORTUNITIES: The biggest opportunity that the company has is its extension to the eco system which is way above its own News Feed, since news feeds do not provide information in the chronological order. China has banned the usage of Facebook and Instagram but Watsapp is permissible which ups a huge opportunity for the company to explore the population of China as well. Apart from that Facebook’s acquisition of Instagram in the year 2012 could help to contribute upto 12 percent of the company’s 2015 revenue figures. This opportunity can be explored if it is properly monetized with advertisements so as to make it more popular amongst the users (Blog.cayenneapps.com, 2015).

Peer to peer payments is another development that the company is looking at via its messenger app which is an additional platform for generating revenues through the sponsoring accounts and integration with various other sites. Another area of communication method which poses a big opportunity for the company is its “Facebook at Work” which allows the business houses to create their closed social network and thus enable faster as well as more secured communication. The Oculus Rift Headset is also a long awaited method of communication which will help to push the revenues further up (Tahir, 2015).

THREATS: Though the company has adequate strengths and long term prospects which will help to boost its revenues and pose a good platform for communication yet it has some threats which is required to be fought with. The biggest threat is that of privacy. How much of the communication methods and practices that the company offers via its electronic mode is secure and enough to maintain confidentiality in a business environment. Using facebook, instagram, watsapp as a method to connect socially still does not require much of confidentiality but when it comes to work the same needs to be addressed to make it more popular and increase its usage amongst the big business houses. Breach of data, passwords and personal identification of the facebook account holders can be a possible threat as this may lead to increase in terrorism, kidnapping and other unsocial activities (Sun, 2015).

Another major threat to the communication methods which would effect the bottom line of the company is the Adblock facility which the company offers.

Thus it can be derived from the above that although there are certain threats and weaknesses amongst its communication methods and practices that the company offers yet its strengths and the possible opportunities in place helps it to post good bottom line figures o a year on year basis.

Competition

Facebook’s two main competitors are Google Inc. And Twitter Inc. Google is the biggest platform for the public to search data on any topic they desire for. Thus it helps communication on a wider platform. Facebook communicates by linking people across the world but communication is required and important data about various topics at length is what it still fails to deliver (Roesler, 2016). This is where Google has a monopoly. It although displays a hoard of advertisements and when it comes to quality per se Facebook display and communicates better quality ads yet its conversion rate is much more than Facebook.  The penetration of Google into the business houses is much deeper in the form of the Gmail and Android and is more secured as compared to Facebook’s method of communication offered .Further Google’s YouTube offers videos which are more visited by the users than Facebook’s video platform (Investopedia, 2014). Even if the two companies main businesses are different , one being a search engine and the other being a social networking site yet the communication methods and practices used by both makes them competitors (www.adweek.com, 2014). Biggest way of communication is via video ads which is more famous in Facebook than in Google but the conversion rate of ads is more in Google. However its mailing platform makes it the most preferred one even today. Facebook has to reach the business houses cutting across this competitor (Nagarkar, 2015) .

Second is Twitter. Inc. It is also a social networking site similar to Facebook but is yet to reach the world at large. It enables users to write and read short messages only. Those having an account in Twitter can post as well as read messages whereas those who are not registered can only read the messages (Robinson, 2015). It is a more effective to send messages publicly however the same can be restricted to be viewed only to its followers. Twitter poses the threat of fastest way of communication in lieu of the longer conversation strings that Facebook offers. While Twitter offers communication with strangers also Thus these communication features and methods enable Twitter to stand as a competitor to Facebook (Chang, 2013).

Suggestion And Recommendation On Improving Facebook’s Communication Strategies

Even though Facebook has been buying off its competitors such as Instagram and Watsapp, the company still has some other major players in the market which offer such communication and e communication strategies. These companies deter Facebook from grabbing the maximum share in the market and create its own monopoly. The company has improve its communication strategies within the organization by creating some distance between the executives and the employees along with maintaining a transparent relationship and communication string. Its e communication methods such as the social networking sites and the websites needs further improvements. Facebook should be made a little private which should allow the users to enable viewing of their profiles and posts to only the selected group of people. A policy should be formed to disallow communication of unsocial and undesirable data on the social networking site of the company. It allows anybody to create a page on its site which should be approved first by the company before being uploaded. This make the content of the communication more desirable and acceptable to the public (Sikka, 2014).

Conclusion

Thus on a concluding note I would like to summarize the report by simply highlighting the fact that Facebook Inc. has revolutionized the communication and e-communication strategies worldwide. It spread like a pest and today has become a vital part of most of our lives. The company’s communication strategies are limited for within the organization but the e communication strategies that it offers is wide spread and highly recognized by all. It poses a great threat to Google and Twitter however it still needs improvements in various other domains of communication. The company has still not been able to provide a single umbrella to its users. It has basically contributed towards connecting people and helping them join hands across countries. It has made personal communication more easy and enabled people to break the inter-continental barriers. It has made people connect without much expense and also is now trying to stand as a competitor to major telecom companies also by introduction of the Watsapp calling feature. The most required area of concentration that the company fails to assess is to launch a search engine. Thus although its just been 10 years of the company’s existence it has created its brand value very rapidly and aims to soar higher with the various opportunities it wishes to explore in the near future. 

References

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