Summary Essay: Fundamentals Of Descriptive Statistics System.

Qantas Airways and its Operations

Discuss about the Fundamentals of Descriptive Statistics System.

The management practices executed for transferring the final goods and services from the concept to the end customer is the process of marketing. In simple terms the process of marketing involves researching, promoting, selling and distribution of the products and services. In general terms marketing have been considered as the activities or the business practices executed by a business corporation for making the products presentable in-front of the end customers (Ahmed, Vu, Muttaqi & Agalgaonkar, 2018). Marketing is a wide concept and comprises of various approaches and strategies that are required to be implemented by the enterprise for successful delivery of products to the consumers. There are four major components of this concept and that are the product, price, place, and promotion and if used in a combined manner can be termed as the marketing mix strategy. The below-presented report has been summarized on the marketing activities conducted by Qantas Airlines.

Qantas Airways is a multinational airline and stands at a third number in the world's oldest airlines. It is capturing a huge market by its ultimate services which are for a long time. Being the largest airlines with maximum numbers of fleets it operates from Australia, Sydney by its classified headquarters (Abam, 2018). The company is very well performing in terms of operations with services of international flights to its customers. Qantas airways cover largest destinations around the world when it comes to serving the people. It has the maximum number of destinations where to the people can travel through it. Hence, in airlines business, it is very much certain and obvious to have operations which are international as there is a lot of money in such kind of operations. the airways are covering a huge share of the market even after having huge competition present in its industry just because of its non-copied services which are rare and very much diversified. Although a section of the market is being covered by the company eventually it can grow and develop in new markets where it is not present so as to increase its market share. It is important for a business to increase its share so that there are sustainability and growth which keeps on rising in business. 

Further, the target market of the company must be new destinations as well as it should work upon revamping and developing the already existing points and hubs for its passengers (Ahmed,  Vu, Muttaqi & Agalgaonkar, 2018). The food and beverages of the airlines must be enriched which is the major concern of customers nowadays. In order to improve the sales, company can get associated with various web portals which are really popular in terms of booking while it is launching in new as well as this could be implemented in the existing market as well. Renewal of all the retail centers with a proper design of their ambiance and up to date refurbishment. It owns 20%share of the industry which can be increased. It is preferably working on its old customers which are already associated with it by providing them valuable services so that they remain connected with the business for a long period of time. The company is yielding profits and also concentrating on its long-term legacy which is the quality of services it provides to its customers (Anderson, 2014). Hospitality industry works upon the way it treats people so Qantas can improvise this by regularly training its employees on various sections which are coming up in this changing environment. Through this, the existing and the new customers will be retained for a long term because "The spirit of Australia" has to be taken on another level around the world (Qantas 2018).

Qantas' Target Market and Services

Qantas was previously working in the places so as to develop a channel for its deliverables. Now that it has positioned itself around the world covering most of the destinations with its headquarters in Sydney, Australia it is aiming to rebuild and launch the airline by reconstructing its strategy and aim of the business. It was previously more positioned and focused on spreading the business. But as for now, it is launching its new segment as "you are the reason that we fly" to dedicate its services to the customers who are continuously supporting it from a long period of time.  This is a way of positioning the brand simultaneously coping u with the need for the scenario. A brand always has to make changes in the strategies sometimes in the way it works (Armstrong, Kotler, Harker & Brennan, 2015). So, by adopting such changes Qantas is regenerating its section of business it is doing. The level of services and quality it provides is unforgettable and non-beatable by any other airlines. But the presence of rivalries with more new ideas is also obvious which cannot be ignored. 

There are demands of people and they vary from segments to segments. In order to position a product under such circumstances, it is very significant to choose appropriate positioning strategy for the business. Hence, Qantas has chosen a very appropriate strategy to do so it has divided its services into two sections that are Qantas and Jetstar. To target each segment successfully in terms of their needs and wants as everyone may vary. In order to position itself at varying market, it has provided flexible flight bookings by taking care of the needs that customers have so that they feel very much free while choosing Qantas (Qantas 2018). The customers are provided with facilities to reschedule their flights if they want to which is a strategy of Qantas to position itself in the market where there are no such facilities. Further, the company has tied up with various portals to sell its tickets which are also a way to position its products (Baines, Fill, Rosengren & Antonetti, 2017).

Positioning relates to launching the product in the market by various strategies so that it is accepted by the customers in the targeted market. Qantas has already been working on it by various means and channels. Further, it can adopt strategies which are very much suitable for the market. It can reconstruct its strategy according to needs of the new market in which it is trying to do business. Although, it has already been working upon attracting most of the customers by flexible and relying services which can further be developed through tie-ups, personal selling, advertisement etc. (Baker & Saren, 2016). This will help in safely launching the product which can be placed in the niche market. Needs and demand also the preferences of the customers play an important role in the hospitality industry. So, according to this, a company has to make its strategy so as to make the customers attracted towards its product.

Product Positioning Strategies

With associate degree increasing aggressiveness within the airline business Qantas pays huge priority to product designing. A product is crafted to draw in new customers and stick to these. Gain is controlled at an awfully high priority (Beer et al., 2016). The product of Qantas embodies either traveler motion lodgings in their flights or carriage containers.

Basically, The business organization is offering premium motion arrangements. A blowout of soaring preparations is obtainable by Qantas. Top quality, global business category, global economy, exceptional economy (Bishop & Plumb, 2016). The business entity also offers variety of sitting categories and arrangements, in-flight administrations, meals, and other basic amenities are provided in every category. Moreover, domestic flights also have different categories in terms of different aspects such as business and economy classes, with separate in-flight traveler entertainment administrations.

Whereas, Jet-star is another brand that offers low price flying services.

1. The business organization continually attempts to enhance its product with higher services. Flight data is accessible through internet and online means or received from the corporate via messaging services. The corporate tries to feature up subtle and a lot of advanced aircraft to fly periodically.
2. In-flight amusement has been given a lift with a lot of investments in them. The business entity also offers the best services in terms of the best connecting flights and other services all over the globe (Brand & Rolland, 2018). It conducts one in all the foremost standard frequent flyer programs within the world
3. One in all the uppermost business complete names, used for attracting several passengers. The corporate history, brand, and locution distinguish it from its business rivals.
4. Higher flight, safer containers, one in all the fastest routes through the globe area unit offered.

Price

1. Qantas majorly uses 'cost and margin' technique of product evaluation. Markets with additional demands prompt higher evaluation for Qantas. Competitive evaluation strategies also are uses (Davis, 2017)
2. Penetrative evaluation is employed for its low price airlines
3. Honest refunding provides client flexibility
4. Qantas provides worth discounts while not depicting them as discounts. This can be to keep up the client worth perception.
5. Qantas do provide the low evaluation at new destinations

Frequent flyer programs offer fantastic client edges.

1. Classified ads are used throughout low seasons
2. Direct mercantilism is employed for company customers (Frumkin, 2015)
3. Social networking, blogs, email promoting are won't meet up with to customers
4. Personal relationship practices, sponsoring sports and other various events; amusement connected programs, involvement and support of assorted charitable programs etc.

Place

1. Qantas airlines is directly selling the tickets from the ticketing counters and thus direct sales is conducted
2. Qantas' own shops are utilized for price ticket sales
3. Mobile phones will be wont to purchase tickets (Grant, 2016)
4. Travel agents (intermediaries) are used.

This represents all the attributes of the merchandise (Haque & Anastase, 2017). For a heated coat, this is often concerning work, material, rain repellent ability, high-quality fasteners, etc. But for Qantas, their generic product is going to be the comfort of the passengers whereas on all the days of the years the physical comfort or mental comfort a journey would possibly offer can be.

This is concerning all the aspects of the buyer that he or she expects after they purchase a product. That coat ought to be very heat and defend from the weather and also the wind and can be snug once riding a bicycle (Haselip & Rivoal, 2018). An airline should recognize these expectations of the client with dynamic time as customers change their demands per their market.

The increased product refers to any extra factors that set the merchandise aside from that of the competition. And this notably involves complete identity and image (Holcomb, 2016). Is that heat coat stylish, its color fashionable and created by a widely known fashion label? However additional factors like service, pledge and smart worth of cash play a serious role during this. The goal is to deliver one thing that's on the far side associate expected product. It's the interpretation of the need that's regenerate into reality. The client won't say no for comfort and luxury, provided on the airline. Complimentary services to the good client service to back up.

This is regarding augmentations and transformations that the merchandise might bear within the future (Kleinaltenkamp, Plinke, Wilkinson & Geiger, 2015). For instance, a heated coat that's made from a cloth that's as skinny as paper and thus light-weight as a feather that permits rain to mechanically give. The longer term is here, airlines for the approaching times. Medical care of boarding passes. The digital shot reduces lost baggage problems and faulty routing. Several alternative contemporary concepts area unit coming back, together with programmable bags with integral identification.

Qantas' Flight Arrangements

Experimental mobile applications enable passengers to stay on a virtual eye on their belongings throughout the complete trip (Kotler, 2015). In the future, it's going to even be doable to order your luggage delivered at a selected time to a selected destination address. Tomorrow's travelers might don't have any got to keep their luggage forever in view.

Techniques like Expected Marginal Seat Revenue (EMSR) explore the most effective ways that to optimize rates in real time, not solely on a given route, however taking under consideration revenue-creating opportunities across the total airline network (Plekhanov, 2018).

That is why, for instance, flying from London to Dubai could have priced just about constant flying all thanks to the city, conjointly via Dubai (Qantas 2018). The airline could value more highly to keep seats on the London-Dubai route for high-value passengers that fly longer on onward journeys and can use valuation to demotivate those getting to fly shorter journeys.

Three international trends are reforming travel, distribution trade mediums and threaten to deteriorate the organizations between airways and the travellers. There is a change in the business and marketing trends and in customer’s behavior on each of the aspects associated with retail and business, changing undercurrents among direct and indirect sales, and hence this is the reason in the hike in the use of digital mechanisms and technologies (Powell, 2016). This aspect of trend is concerned with the increasing utilization of online mediums for the operations and transactions such as searching and ticket booking, the employment of multiple devices, and therefore the growing quality of online media. Meanwhile, online travel agents, domestic travel agents, and travel management corporations supply opportunities and drawbacks for airlines. Airlines will have the benefit of this providing they undertake 3 major initiatives among a holistic strategy powered by technology. They need to rework on their travel distribution model in each direct and indirect channels. They need to pursue nearer partnerships with channel, content, technology players. Finally, they must improve internal capabilities (operating model, processes, skills, and technology) to gain the opportunities of the new distribution trends so as to become focused on customers in the structure set up. Specifically, airlines have to be forced to adeptly manage digital innovation and use these technologies to enhance spaces of the business, important direct channel sales, marketing, cross-selling, and changing evaluation and inventory management.

The overall idea and style of the airline prepare the base for its promotion. Selling and promotion can stress the distinctive attributes of the airline and therefore are the points that make it different. Sturdy publicity along with well-placed, well-designed, unique advertising appealing on to people that are the airline's customers can facilitate getting the word out. Special effort should be created to develop and operate an extremely practical, quick, rock-solid, and easy website for online information, reservations, and e-ticketing. Web selling, combined with typical non-Web selling, can steer individuals to the website. There are a lot of customers who use the website, the simpler and a lot of pleasant the expertise are for them, and therefore the lot of commercial and economical, and inevitable, are the method for the airline. Special attention is created at the start to achieve the trend-setters and market-leaders in our varied target markets, even going thus far on prepare personal conferences between airline executives and selling administrators and people opinion leaders, significantly either in Southeast Europe and Turkey or who deal or otherwise have an in-depth affiliation to the target region (Roberts 2012). Whereas generally, special promotional rates and therefore the like are restricted, the airline might think about starting with a special promotion merely to urge glorious and to "take off the ground" with planes that aren't largely empty, as is commonly the scenario with new airlines. Overall, the management and therefore the sales department can coordinate together and can use outside consultants as want be to assured of the foremost positive potential launch (Scott, 2015).

The exchange procedure of the booking administration; better web composition and operational help for the aircraft are the principle procedures of the business association.

The change the carrier office premises; vibe and simplicity of development of the overall population are the real segments that can be considered for the physical confirmation of the firm.

Conclusion

In the limelight of the above-executed analysis, it has been inferred that marketing is the business approach that can be adopted by the business form making the products available to the customers as and when required by them. The above-presented report has been segmented mainly in two sections and the first one comprise of the marketing strategy adopted by Qantas Airlines and the second segment is about the marketing mix that has been implemented y the firm for marketing and promoting the products in the market.

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