Disney’s Strategic Leadership And Future Growth: A Case Analysis Essay.

1.Have you experienced Disney in some way such as TV programing, movies, parks and resorts, merchandise, or video games?  How this shape your view of Disney?

2.Are Walt Disney, Michael Eisner, and Robert Iger strategic leaders? Why or why not?  Where would you place them on the Level-5 Pyramid?

3.How did Disney create its uniqueness in the Media and Entertainment Industry?

4.What strategic pillars did Robert Iger put in place to grow Disney into the World’s largest Media and Entertainment Company? Detail each strategic pillar and explain why this may or may not be important to Disney’s future.

5.How is the media and entertainment industry being disrupted?

6.What are Disney’s biggest strategic challenges?  What recommendations would you give Robert Iger to address the challenges?  Be specific.

7.Where should Disney’s board of Directors look for the next CEO: Silicon Valley, Global Brand Management, or Hollywood?  Explain why.

Grading Criteria for all written assignment

The case analysis will be graded according to the following criteria:

• Correct understanding and use of case facts / information / data.
• Sound understanding of theories / concepts / analytical tools discussed in class.
• Logical link between your conceptual frameworks and the case facts you choose to support your arguments.
• Clear, coherent structure and language.
• Correct and honest use of reference materials.   

Robert Iger has taken many important steps in order to develop the revenues of the company in an effective manner. The CEO of the organization had started making different partnerships with organizations like Apple in order to maintain the operations of Walt Disney in the industry. Robert Iger had started his career in the year 1970 and had also faced many issues in the terms of his service in the organization. The Walt Disney has been able to improve the levels of its revenues under the effective leadership of Robert Iger (Thewaltdisneycompany.com., 2018).

Strategic reorganization was announced by the CEO of The Walt Disney Company in the year 2018. The organization had aimed at capitalizing on the changes which had taken place in the media landscape. Future growth is considered to be a major priority of the company within the industry. The strategic priorities which have been developed by the company in order to ensure the levels of future growth include, technological innovation, high-quality content, direct-to-consumer distribution and global expansion (Kane et al., 2015).

The four major strategic pillars are based on the ways by which the organization is able to operate in the industry at present and in the future as well.

• The strategy based on direct-to-consumer based activities are based on the international segment of the organization which can serve as an effective platform for developing world class content and offering them to the consumers. The new business segment in this case mainly comprises of the media businesses which are of international level (Wasko, 2016).
• The technological innovation based activities in the other hand are based on the ways by which new levels of technologies are able to affect the operations of the company. The new technologies will be used by the company in order to develop the high levels of services which can be offered to the consumers (Lillestol, Timothy & Goodman, 2015).
• Global expansion is considered to be an important factor which can help in increasing the levels of revenues and profitability of the organization. The process of strategic reorganization can also be considered to be an important factor which is supported by the global expansion based policies of The Walt Disney Company.
• High quality content is another major part of the strategic reorganization based process of the company. The development of international channels of the Walt Disney Company is supported effectively by the high quality based content developed by the organization (Wasko, 2016).

The four strategic pillars are important for the future growth of The Walt Disney Company. However, all the four pillars are not highly useful for the growth of the organization in the future. The development of Direct-to-Consumer services by the company will play a key role in the future growth of The Walt Disney Company. On the other hand, the company can also offer high quality content to the customers in order to increase the revenue levels (Lillestol, Timothy & Goodman, 2015).

References

Kane, G. C., Palmer, D., Phillips, A. N., Kiron, D., & Buckley, N. (2015). Strategy, not technology, drives digital transformation. MIT Sloan Management Review and Deloitte University Press, 14, 1-25.

Lillestol, T., Timothy, D. J., & Goodman, R. (2015). Competitive strategies in the US theme park industry: a popular media perspective. International Journal of Culture, Tourism and Hospitality Research, 9(3), 225-240.

Thewaltdisneycompany.com. (2018). The Walt Disney Company Announces Strategic Reorganization - The Walt Disney Company. Retrieved from https://www.thewaltdisneycompany.com/walt-disney-company-announces-strategic-reorganization/

Wasko, J. (2016). The Walt Disney Company. In Global Media Giants (pp. 25-39). Routledge.