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IB91S Strategy Analysis And Practice

tag 0 Download 11 Pages / 2,664 Words tag 09-06-2021
  • Course Code: IB91S
  • University: University Of Warwick
    icon is not sponsored or endorsed by this college or university

  • Country: United Kingdom


The primary aim of the report is to strategically analyze the market positioning and the performance of the company GHD Hair group specifically for its product Platinum hair styler.

The report follows a structured format whereby various tools like that of PESTLE, SWOT, TOWS, Competency Modelling, Stakeholder analysis and the Value chain analysis have been used to understand the strategies which the company can take. Certain recommendations for the same have also been provided.

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Total 11 pages

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