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ICT706 Data Analytics

tag 0 Download 9 Pages / 2,207 Words tag 24-10-2020


Case Study

You are working as a Data Scientist in an ecommerce company.  The company is a market leader with range of product segments.  The main product segments are latest gadgets, books, toys, household items and clothes. 

However, the company’s performance especially its profitability is decreasing due to increased competition and changing customer expectations. The company has well qualified board of directors who believe in the power of data analytics in solving business problems and thus make important business decisions.  Due to your data analytics skills and data science capability, the company executives have given you a special task in analysing the company’s sales data for each product segment and each geographic region.  The executives have requested you the following:

  1. Develop the dataset for at least one product segment with at least 1000 records and with attributes such as
  • product name,
  • product price,
  • shipping type (free or customer paid)
  • monthly sales ($)
  • geographic region
  • Of customers who bought the product,
  • Customer type (New or existing)

You are also allowed to add any more attributes to describe product segment

You must develop your own unique and original dataset - copying a dataset from another student or from the internet will result in reduced.

  1. Research any specific data mining or classification technique and propose a suitable technique or model to determine any association or relationships among the attributes.

  2. Develop a predictive model to predict monthly sales for a given geographic region. You can use any of the methods such as Naive Bayes, decision trees or linear regression. You are also welcome to do a comparative analysis of all the methods you come across in your research and use the comparative analysis to justify your approach and research findings.

  3. Based on your analysis, present recommendations to the board for the following business problems:
  • What is the most likely geographic region to target new customers to increase sales and profit?
  • Which products should be prioritised for increase in sales?
  • What will be impact on product sales if free shipping is provided to all products?
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Total 9 pages

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