country
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

L’Oreal Changing Face Of Beauty Marketing

tag 0 Download8 Pages 1,775 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

Discuss about the L’Oreal Changing Face of Beauty Marketing.
 
 

Answer:

Introduction:

L’Oreal is the company that has been started in 1909. It a manufacturing firm that deals with the cosmetics and skin care products. It is also the first company that has produced the hair color. The company is based at France and stated selling its products in salons. From 1912, the company initiated its operation for consumers and sold the products in the market of Europe. The company aims to provide the best quality products to the customers in every range[1]. The company has released the products in different division so that every type of customers can afford to buy the products of this brand and the brand can have high presence in the market. The company deals with around 500 brand having many products. As that company serves the market with many products but the hair care range of L’Oreal is one of the best ranges of hair care products.

As far as the market share of the company is considered, it has been analyzed that L’Oreal is the company that is among the leading brand in hair care products all over the world[2]. The below figure describes the growing sales of the company in different regions of the world.

The figure describes that statistics of the sales of the company worldwide from the year 2009 to 2016. It has been identified that the average sales of the company is around 25.84 billion euros. L’Oreal is observed to be one of the leading brands in the industry of hair care and beauty products. The research depicts that the estimated sales of the company by 2018 would be approximately 28.61 trillion euros worldwide.

This figure provides the information about the market share of the company in different regions in 2016[3]. Western Europe is the areas that have been considered as the great market for the company as the company owns largest market share in this area.

The industry of cosmetics and beauty products in very competitive but still L’Oreal is the brand which is considered as among the top brands that provides a range of products to the customers. The above figure suggests that L’Oreal is the brand with largest market share among its customers followed by P&G and after that Unilever accounts the third position.

Competitor’s analysis:

In Australia, L’Oreal was considered as one of the leading market player in 2015. As far as the competition of the company is considered, it has been analyzed that there are many competitors for the company such as P&G, Unilever etc. but for the hair care products of the company, the brands that act as the close competitors are Pantene, tresemme and dove.

Dove: Dove is the brand that has made its image of the natural products that helps the customers to keep their hair natural. The hair care range of dove provided shinier and smooth hairs. This brand serves the products for women.

Pantene: Pantene is the products of P&G that exclusively deals with hair care products such as shampoo and conditioner. Pantene Pro V is the most recent and one of the most trusted products by the customers. Pantene have products that worked according to the type of hair and thus used by many consumers.

Tresemme: It is the brand that serves the customers with keratin range of shampoos. It is one of the luxurious brands used by the people. This brand is mostly used by the professionals.:

Product: As discussed earlier that L’Oreal is the brand that is wide range of products in it. The products of the L’Oreal are divided under the following categories:

Consumer products: This category of products involves all the products range that is served to the customers with competitive prices. These products are for all types of customers. This division of the brand consists of products in hair care. The brands that are included under this category are L’Oreal Paris, Garnier[4].

Professional products: This is the category that serves the customers at the commercial level. The brands included under this category are L’Oreal professional, Kerastase and matrix. These brands generally cater the need of the salon stylists.

Luxury products: This category of products involves the prestigious products of the brand that are been sold at premium prices and are known for their quality, innovation. The L’Oreal Paris total repair 5 falls under this category.[5]

Place: According to the division of the product range, the products of the company are available to all the customers in the world. The company focuses on the large network distribution so that they can sell their products everywhere. Acquisition is the strategy adopted by the company in order to make their brand presence in the market. The growth of L’Oreal is commendable and the company operates in around 130 countries[6]. The products of the company are available in retail store, departmental stores, supermarkets, salons, pharmacies etc. L’Oreal also has its exclusive stores that are very attractive.

 

Price: As discussed that the company has division of products according to their quality and the characteristics associated with the products. Thus, company adopts different pricing strategies in order to decide the price of the products according to their division. The luxury division of the products has premium prices and thus has been set by the premium pricing strategies while the consumer division products of the company have competitive pricing[7].  Most of its products are based on the value based pricing method. This is because the company set the prices of the products according to its value.

Promotion: L’Oreal is an international brand and thus spends a huge amount of money in promotional activities of the brand worldwide. The slogan of the company is very attractive and strong that says “because we are worth it”. The brand believes in promoting its products at great level. The brand ambassadors of the company are Jennifer Lopez, Naomi Watts etc. and in India the brand ambassadors are famous Bollywood stars such as Sonam Kapoor and Aishwarya Rai and Katrina Kaif[8]. The company uses almost all the branding techniques such as TV ads, commercials, Magazines, Print media, brand endorsement, sponsorship etc.

Target market and buying behavior:

The above picture clearly defined the target market of the company. It suggests that the different division of the company is based on different market and the needs of the different customers of every type[9]. The company focuses on serving the customers of all ages and gender. The products of this company can be sued by men as well as women and a range of products is also there that focuses on teenagers.

The buying behavior of the customers can be defined as the behavior and the response of the people towards the brand or the products. This behavior is affected by many factors and ultimately affects the buying choice or decision of the customer.

As far as the buying behavior of the customer of L’Oreal is considered, it has been analyzed that almost all the customer of this brand are brand loyal and makes the decision according to the quality of the products that are offered by the brand. As the target market of the company is divided according to the products decision of the company. Thus, the buying behavior of the people also differs.  In case of L’Oreal the major factor that affects the buying choice and behavior of the customer is social factor. This is because L’Oreal is a very well-known brand and also acts as the status symbol.

Conclusion:

L’Oreal is the brand that is very much trusted by the customers in Australia as well as in the whole world. This is because it is the brand that serves the market with wide range of products in hair care such as shampoos and conditioners that is of different prices. The products of this brand are affordable by nay customers according to their values[10]. The company focuses on serving the customers of all ages along with products for men as well as women. The strategy of promoting the brand at higher level helps the company to have great brand presence all over the world. The company not only serves the consumers but also serves the commercial customers such as salons and professional stylists.

 

Bibliography:

"How L’Oreal Is Changing The Face Of Beauty Marketing — The Content Strategist". The Content Strategist. Last modified 2017. Accessed May 8, 2017. https://contently.com/strategist/2014/08/12/how-loreal-is-changing-the-face-of-beauty-marketing/.

"L’Oréal Paris: Make-Up, Skincare, Hair Care, Hair Colour & Styling". L'oréal Paris. Last modified 2017. Accessed May 8, 2017. https://www.lorealparis.com.au/_en/_au/home/index.aspx.

"L’Oréal-UNESCO For Women In Science: Australia New Zealand Fellowships 2017". Research Services Bulletin. Last modified 2017. Accessed May 8, 2017. https://blogs.adelaide.edu.au/researchbulletin/2017/02/07/loreal-unesco-for-women-in-science-australia-new-zealand-fellowships-2017/.

"L'oreal Australia Pty Limited - Retail". Ibisworld.Com.Au. Last modified 2017. Accessed May 8, 2017. https://www.ibisworld.com.au/australian-company-research-reports/wholesale-trade/loreal-australia-pty-limited-company.html.

"L'oréal Paris Beauty Products & Tutorials". Target Australia. Last modified 2017. Accessed May 8, 2017. https://www.target.com.au/b/lorealparis.

"Our Skin Care Product Range - NIVEA". Nivea.Com.Au. Last modified 2017. Accessed May 8, 2017. https://www.nivea.com.au/products.

"Revlon Products: Makeup, Fragrances, Hair Color, Nails, Beauty Tools". Revlon. Last modified 2017. Accessed May 8, 2017. https://www.revlonanz.com/about/fact-sheet.

Gaitz, Shannon. "L’Oréal Professionnel Australia Announces Dannii Minogue As First Local Muse". Styleicons. Last modified 2017. Accessed May 8, 2017. https://www.styleicons.com.au/2017/01/23/loreal-professionnel-australia-announces-dannii-minogue-as-first-local-muse/.

Gee, Rachel, Thomas Hobbs, Rachel Gee, Marketing Week, Sarah Vizard, Harry Lang, and Marketing Reporters et al. "L’Oréal Targets Men For The First Time As It Evolves Strapline To Embrace Diversity - Marketing Week". Marketing Week. Last modified 2017. Accessed May 8, 2017. https://www.marketingweek.com/2016/08/26/loreal-targets-men-for-the-first-time-as-it-evolves-strapline-to-embrace-diversity/.

Hawthorne, Mark. "From Bad Hair Days To Sun Smarts, L'oreal Has Skin In The Game". The Sydney Morning Herald. Last modified 2017. Accessed May 8, 2017. https://www.smh.com.au/business/retail/from-bad-hair-days-to-sun-smarts-loreal-has-skin-in-the-game-20170210-gua55x.html.

McGregor, Jay. "No. 25 L'oreal - Pg.25". Forbes. Last modified 2017. Accessed May 8, 2017. https://www.forbes.com/pictures/gdfd45gelj/no-25-loreal/#12a395e2299c.

Sinclair, Lara, and Lara Sinclair. "L’Oreal Marketing Gets Online Makeover". Theaustralian.Com.Au. Last modified 2017. Accessed May 8, 2017. https://www.theaustralian.com.au/business/media/marketing/loreal-increases-marketing-to-its-own-customer-base/news-story/3a18609c44ae93379ea8b0c1292c91e8.any.html.

OR

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). L’Oreal Changing Face Of Beauty Marketing. Retrieved from https://myassignmenthelp.com/free-samples/loreal-changing-face-of-beauty-marketing.

"L’Oreal Changing Face Of Beauty Marketing." My Assignment Help, 2018, https://myassignmenthelp.com/free-samples/loreal-changing-face-of-beauty-marketing.

My Assignment Help (2018) L’Oreal Changing Face Of Beauty Marketing [Online]. Available from: https://myassignmenthelp.com/free-samples/loreal-changing-face-of-beauty-marketing
[Accessed 30 March 2020].

My Assignment Help. 'L’Oreal Changing Face Of Beauty Marketing' (My Assignment Help, 2018) <https://myassignmenthelp.com/free-samples/loreal-changing-face-of-beauty-marketing> accessed 30 March 2020.

My Assignment Help. L’Oreal Changing Face Of Beauty Marketing [Internet]. My Assignment Help. 2018 [cited 30 March 2020]. Available from: https://myassignmenthelp.com/free-samples/loreal-changing-face-of-beauty-marketing.


Getting nightmare regarding pending chemistry assignment? Then it is high time you consider hiring chemistry assignment help service of MyAssigemnthelp.com. We at MyAssignmenthelp.com deliver quality subject specific assistance on more than 100+ subjects. For us, students' need is foremost, and we work round the clock to offer science, humanities and commerce assignment help. Among Commerce wing, our one of the most popular services is capital budgeting assignment help. In science segment, we have gained popularity with biology assignment help.

Latest Management Samples

UNCC300 Justice And Change In A Global World 2

Download : 0 | Pages : 7

Answer: Introduction Sexual harassment takes account of behaviours from glances and inappropriate comments, jokes majorly based on gender stereotypes to sexual assault and other acts of physical violence. The addition to the principle of human dignity in Catholic social teaching has been the notion of unity and solidarity. Moreover, the assurance of personal dignity positions on protections ensured by the society. According to Triana et al. (...

Read More arrow

MGMT2998 Business Strategy For Xiaomi, Apple Brands

Download : 0 | Pages : 2
  • Course Code: MGMT2998
  • University: Bow Valley College
  • Country: Canada

Answer: The Post The Fitbit is an accessory health device which is quite popular with respect to the fact that, health and fitness has become a premium industry. The Fitbit business started back in 2009 and gained utmost popularity in those days. The business model of the firm aims to provide a differentiated product to the different customers with various health data in return which can be useful in measuring the overall health and fitness a...

Read More arrow

MBA404 Consumer Behavior For Emotions, Wishes And Values

Download : 0 | Pages : 11

Answer: The selected product overview  L’Or`eal S.A is a France based personal care company the headquarter of which is located in Clichy, Hauts –de –Seine.  The company was founded by Eugene Schueller in the year 1909. The CEO of the company is Jean –Paul Agon and by the year 2017, the company has gathered revenues up to 4. 676 billion Euros.  It has been considered as one of the largest brands in the c...

Read More arrow

MAN302 Corporate Level Strategy And Framework

Download : 0 | Pages : 3

Answer: Introduction: Price water house coopers is a professional services provider, which is a multinational company networked with firms in more than 158 nations. The services provided by the company include capital markets, audit and assurance, financial counseling, financial solutions, improved decision making, and many more services to private and public clients (pwc, 2019). Diversification strategy  There are various types o...

Read More arrow Tags: Australia New South Wales Management University of New South Wales 

HC1021 Interpersonal And E-Communication Strategies

Download : 0 | Pages : 12

Answer: Introduction Communication can be defined as the exchange of information that takes place between a sender and a receiver (Habermas, 2015). With the emergence of technology, the process of sharing information has shifted from face- to- face interaction or paper work to the use of electronic media. Communication that takes place with the help of electronic media is known as electronic communication or e- communication. The term communi...

Read More arrow Tags: Australia Mortdale Management University of New South Wales 
Next
watch

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,236,324

Orders

4.9/5

Overall Rating

5,066

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 4/5

2594 Order Completed

95% Response Time

Michael Johnson

Masters of MSc in Economics

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

647 Order Completed

98% Response Time

Adlina Han

Masters in Marketing with Specialization in Branding

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 4/5

248 Order Completed

100% Response Time

Lloyd Bernabe

MSc in Accounting

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

203 Order Completed

97% Response Time

Richard Alpert

PhD in Psychology

London, United Kingdom

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

thank you guys i have not got grade but look vey good. you always doing good job. thank you again and again

flag

User Id: 380549 - 30 Mar 2020

Australia

student rating student rating student rating student rating student rating

Amazing work done by the expert. Would love to give more work to this team. Attention to detail

flag

User Id: 127429 - 30 Mar 2020

Australia

student rating student rating student rating student rating student rating

It was awesome and got desire score..I am very happy to work with them and I will work with them.

flag

User Id: 349582 - 30 Mar 2020

Australia

student rating student rating student rating student rating student rating

I\'m okay with the work. Took time to answer my concerns and feedbacks. Delivered within the required timeframe

flag

User Id: 382318 - 30 Mar 2020

Australia

student rating student rating student rating student rating student rating
callback request mobile
Have any Query?