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Your contribution to learning and that of others is assessed in this unit. While I hope you are able to join the discussions every week, I understand that many of you are busy. For grading purposes, I will mark 10 of your posted topics. You should complete this task weekly as part of your study program- many students find it can be very helpful to have a small task each week to keep them motivated and on track. Learning from the experiences of your peers' also adds a great depth to the subject experience as students come from a range of organisations and industries.

For this assessment you are asked to contribute to your online class discussion forums on issues related to marketing. I have made a list of topics for discussion (located at the end of each topic module), but to be dynamic and current, please feel free to discuss any issues or topics that have arisen in the market (for example, a relevant market situation you have seen/read in the news). Marks will be awarded according to the quality of discussions and comment of each post- including theory and application. Of most value are insightful questions, insightful answers, and references to interesting web sites, media and industry reports, that offer resources or contributions to our discussions and helpful tips and advice for tackling problems.

Week 1

Deborah’s Group

Marketing is the methods utilised to promote any business, products or services so that they can address any specific target market. Other than the significant marketing mix that entails four elements of product, price, promotions and people, the significance of the extended marketing mix elements cannot be ignored. Additionally, it is even a strong feature via which customer relationships can be created and sustained, based on the different involved stakeholders who have a stake in the marketing situation of any business. The marketing environment also addresses the future aims and objectives that are essential to be achieved.

Jill’s Group

Studying about marketing has helped me understand a lot of things regarding how businesses operate. It has cleared my idea regarding its omnipresence in our everyday life. Our world is covered with advertisements for products and services that are at times unnecessary but still attention grabbing. The topic of marketing can be linked to any other topic as well, providing points of discussion. It is a topic more than just promoting and selling things.  It just does not goes along with tangible products but also with intangible products. Apple is a good example of such a customer oriented organization. They are quick to provide support.

Deborah’s Group

Most associations contend in an ever different condition. With a specific end goal to prevail in this rat race the association needs to envision client needs, production needs, oblige to these requirements while investigating the contention and the environment around. Advertising has a key part of dealing with the connections between the association, customer, society and condition. Numerous multi-national organizations confront a test with many business units situated far and wide. These SBU's have to comprehend the client needs with a specific end goal to accomplish the authoritative objectives. For instance, a food item to be offered in different areas would contrast in light of the buyer's inclination. Essentially imparting this by means of promoting is another test. The correspondence ought to dependably speak to the shopper with a specific end goal to get the consideration. To get the client to this initial step, there should be a feeling of importance to the client.

Jill’s Group

In the second week, we talked about different themes like Marketing planning, Marketing procedure to the Market condition. We discovered that the market condition is dynamic and there are unique powers impacting the market condition. Planning helps the supervisor to take after the promoting strategy efficiently.

Deborah's Group

Deborah’s Group

Social lifestyles of clients are changing according to their decisions, evaluations of positive or negative. Besides, it depends on upon age, society, people and demeanours. Manners are diverse on feelings of standard and present day common ways, lifestyles of buying penchants. Besides, perspectives design whether contributing for a thing and customer advantage on re-obtaining. Product expense may move on the structure, size and spread of family. Client directive is depending upon situational, mental and social effects. In a conservative district, it is difficult to offer thing and organization on account of the lifestyle of people. In this way, it might lose an area of the general business by a costly mistake and dissatisfaction will occur for the demand of thing and organization.

Jill’s Group

As indicated by me, the investigation of associations and people which the considerations and administrations need to fulfil the clients' needs is called client conduct. It likewise takes a gander at the effects on utilization and purchase because of society and economy. One of the constructive outcome to me as the client is that if an organization tackles an issue more successfully than its rivals. I will likewise be impacted in the event that I can take care of my issues utilizing the organization's item.

Deborah’s Group

Product differentiation strategy is the showcasing blend of a one of a kind arrangement of traits that recognise the items from its rivals and its incentive to the items. This uniqueness of the items distinguished by the clients, additionally association discover what are the most necessary things when customers chose to purchase the items and as per that organisation build up its product differentiation strategy. Effective differentiation is fundamental to building a strong business, especially in an exceedingly competitive business focus. One way to deal with independent a brand is by complementing overwhelming product quality.

Jill’s Group

In a straightforward way, Market segmenting is separating a tremendous market into smaller sections with comparative needs and requests. Its motivation is to challenge the client desires in that specific fragment. There are three fundamental procedures used to recognize distinctive sections of the market i.e. basic needs inside a fragment, qualification from different sections and comparable reaction to the market. A differentiated targeting methodology concerns heterogeneous market in which an association target at least two section by building up an advertising blend for each. Concentrated Targeting Strategy is making a market procedure which organized upon a solitary market utilizing one showcasing blend.

Marketing

Deborah’s Group

Any association must be very much aware of the specific business market they work. They need a nearby eye and comprehension about its rivals and outside ecological components influencing the business. Fundamentally business marketing is a routine with regards to marketing of people or associations which incorporate the business operations government foundations. This procedure enables associations to pitch merchandise and enterprises to different organizations that purchase with the goal of exchange, or either utilize them in their particular merchandise and ventures or to utilize them for supporting their creation.

Jill’s Group

Business market implies buying crude materials and normal assets after pitching it to others for assembling the items and procure benefit. Marketing principally intend to anticipate a major objective and after that cooperate for making progress and, additionally, it must comprehend the necessities of the shoppers and present the items according to the request of the purchasers. An individual has their options when buy items and they gets a kick out of the chance to self-services for fulfillment which impact buying behaviors. Business buying behavior more concentrates on arrangements and necessities while as customers are casual.

Deborah’s Group

The current business market is surrounded with the enormous competition. The different business organisations undertake the fruitful strategies to sustaining the competitive position. However, the brand value of the products or the services is necessary to shape up the decision-making process of the consumers. In usual cases, it has been recognized that the effective brand promotion and the value added services are influencing the purchase behaviour of the customers. Hence, the business companies are paying attention towards the establishment of brand value for sustaining the competitive position for the prospects.

Jill’s Group

Branding is the most favorable concept for securing the competitive edge of the company. The establishment of the effective branding strategy helps in recognizing the product or service feature of a company. It is to be indicated that the branding process is sometimes influenced by the positive or negative ‘word of mouth'. In order to establish the proper branding process, it is essential to identify the major needs and demands of the potential customers. The customers focus on the quality, designs, packaging, and the value added segments before purchasing any product. The maintenance of these criteria will be beneficial for establishing the brand awareness among the potential customers.

Deborah’s Group

 Product differentiation is the process of distinguishing the services or products from other brands. It is to be noted that the organisations utilize the different strategies to remain competitive in the current business scenario. The maintenance of the uniqueness will be effective enough in attracting the customers towards the products. The product differentiation is the strategy of maintaining brand value and gaining competitive advantage. The companies depend on the needs and demands of the customers to survive in this fierce competitive scenario. During such time, introducing the diverse product features would be beneficial enough in attracting the target customers towards the brand in a significant way.  

Jill's Group

Jill’s Group

The emerging competition in the market requires the structured and innovative strategy implementation. The business organisations undertake the innovative strategy segments to make the profitable approaches. The marketing manager usually takes the responsibility to make the suitable decisions regarding the product development. In order to meet the expectation level of the customers, the marketing department needs to develop the existing products and services. Furthermore, it is to be specified that managing the product service is also essential since the product is the most significant component in 4P's marketing mix. Maintenance of the technological implementation and the value added services will thus be beneficial for developing the products and satisfying the customers' needs.

Deborah’s Group

 The pricing structure of the products or services is one of the major components in the marketing mix. The price of the products or services has the special impact on the customers' purchasing behaviour. It can be inferred that the maintenance of the proper pricing structure is the key to achieving competitive advantage in this business scenario. The low cost strategy has the significant impact on gaining a competitive advantage over the rivals. Keeping the fixed price in the in the key areas depends on the ability of the customers to pay for the offered products or services. The initial costs associated with the product or service is determining the measurement of the profit margins.  

Jill’s Group

 It has been noted that the material costs of producing the product or service become higher. In such cases, maintaining the low cost strategy can create the significant loss for the company even though the strategy can sustain the customer base. Customers sometimes keep the thought of bargaining the product price as per their knowledge. On the other side, many of the companies usually prefer non-pricing service and market since it ensures the difficulties in competing with the rivals. Therefore, it is essential to keep the focus on the proper pricing structure of the products since it influences the purchasing behaviour of the customers.

Deborah’s Group

Atmospheric refers to the physical elements that attract the customers and influence in purchasing the products or services. The effective atmospheric evaluation leaves the distinct impressions on the customers’ minds. For example, when the customer is visiting the store, the interior decorations and the attractive ambience create the positive impression on customer’s minds. The staffs in the store even need to maintain the proper hospitality to attain the customers. If the customers are pleased with the service experience, they tend to visit the similar stores for the repeat purchases as well. Hence, the maintenance of the atmospheric impression is necessary to determine the customers’ purchasing behaviour.

Jill’s Group

 The technicalities maintained in the distribution process is another most effective influencing factors for shaping up the customers' purchase behaviour. It is to be specified that the atmospheric impression creates the different effects of the customers' minds. First, it is conceptualized as the useful technique to draw the attention of the customers. The attractive use of the designs, colour, and visual aids are influencing the psychological factors. Second, the atmospheric impression is the form of transmitting messages. Finally, the atmosphere defines the characteristics of the environment that trigger the internal reactions. In most of the cases, it creates the positive influence on customers’ minds and determines the obvious purchases.

Deborah’s Group

Communication is an integral part of the business environment. Especially, in order to maintain the strengthened customer base, it is essential to communicate with the customers and identify the basic needs and demands. Establishment of the ‘word of mouth’ communication is one form of informal communication that is significant enough in recognizing the brands, products, and company specifications. Word of Mouth has the significant influence on the purchasing decisions of the customers. Maintaining the communication transparency enhances the reliability and customer buzz. The product specifications communicated with the potential customers is necessary for sustaining the competitive position.

Jill’s Group

The improvements of the business depend on the product promotions. It is necessary to spread awareness among the customers to ensure the business profitability. The business organisations usually undertake the different types of the advertising process to promote the products or services. The traditional method of advertising suggests the use of the banners, televisions, radio, newspaper, and distributing leaflets. Currently, the advertisement types are also changed. The social media is the best source of promoting the new products or services. Creating official websites or pages in the social media like Facebook is helpful enough in reaching to the potential customers. The digitalization process even has the significant impact on product promotions.

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My Assignment Help. (2021). Marketing Discussions For Learning And Assessment. Retrieved from https://myassignmenthelp.com/free-samples/managemt7104-marketing-management/consumer-behaviour.html.

"Marketing Discussions For Learning And Assessment." My Assignment Help, 2021, https://myassignmenthelp.com/free-samples/managemt7104-marketing-management/consumer-behaviour.html.

My Assignment Help (2021) Marketing Discussions For Learning And Assessment [Online]. Available from: https://myassignmenthelp.com/free-samples/managemt7104-marketing-management/consumer-behaviour.html
[Accessed 27 February 2024].

My Assignment Help. 'Marketing Discussions For Learning And Assessment' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/managemt7104-marketing-management/consumer-behaviour.html> accessed 27 February 2024.

My Assignment Help. Marketing Discussions For Learning And Assessment [Internet]. My Assignment Help. 2021 [cited 27 February 2024]. Available from: https://myassignmenthelp.com/free-samples/managemt7104-marketing-management/consumer-behaviour.html.

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