country
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Marketing For Managers University Of Queensland

tag 0 Download7 Pages / 1,661 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

Discuss about the Marketing for Managers University of Queensland.
 
 

Answer:

Background

UQ was established in the year 1909 and since then they have strived to provide quality education to the students. University of Queensland (UQ) is the Oldest University of Queensland. It is perceived to be one of the premier educational University in Australia. They have always focused towards the development and building of the career of the folks taking admission into the University. UQ is one of the founding members of the Go8 (Group of 8), a partnership of 8 recognized universities to undergo deep research activities for the betterment of the educational quality. UQ offers variety of programs ranging from Science, Arts to Agriculture etc. UQ does not have much competition in the current scenario. However, there are many other Universities like University of Melbourne, Sydney University which tend to pose the competition in major cities like Sydney, Melbourne etc.

In order to increase its popularity internationally as well as nationally and to improve the strength, the UQ have always tried to streamline their strategies, Management agendas have always been focused more, core competencies have been revisited and many more steps have been taken (Arambewela, 2013). In the following sections, we will analyze the same by conduction marketing and competitor environment analysis to find out the current scenario in and around UQ.

Market Summary and Demand Assessment

In the rankings provided by the Performance Ranking of Scientific Papers for all the world Universities, the Unversity of Queesnland (UQ) has been ranked in the top 50. It is a major achievement of the University. The UQ is also ranked in the Top 50s as per the rankings announced by renowned ranking providers like QS World University Rankings, Times Higher Education World University Rankings etc. The University has received lot of appraise for its global research positioning along with the election of several new Fellows in the year 2016. The University have esteemed staffs and fellows who have been elected in several honourary fields one of which is getting the election as the Fellows of the Academy of the Social Sciences in Australia (ASSA). More than 150 staffs of UN and the professors are the members of major Australian Learned Academics some of which are notably ATSE, ASSA, AAS etc. The Demand to get into this University is very high and students dream to be a part of the University. The University is growing at an exponential pace and has set one of best vision and missions as part of their process to achieve the goals.

Segmentation and Target Market

The Segmentation of the Market in case of Education Universities can be done based on the demographic, geographic, psychographic and behavioral types of segmentation. The UQ have carefully analyzed all the segmentation strategies before growing to the mammoth university it is now. They have carried out full-fledged in depth analysis of the markets to be targeted and the way it should be targeted (Fry, 2014). The Demographic segmentation analysis have showed that the UQ should focus more on the student age group starting from lower education till Masters. They should group the various education groups and then focus on marketing the various courses available for those groups intensely. This will help the UQ to gain even more market share in terms of students taking admission in the university. The Segmentation based on behavior, psychographic and geographic are equally important and helps in understanding the areas in which the marketing needs to be done and the ways in which people can be convinced regarding the new courses being offered by the University. After the segmentation is done, the target market will be selected from the list of potential markets where the presence of the University can be broadened (Hollensen, 2015).

 

Current Marketing Mix Analysis

The Marketing Mix comprises of Product, Place, Price and Promotion. The UQ offers various courses as detailed in above sections. The University has been offering its courses in various areas within Australia at various price points. There are various ways in which the University is marketing the products i.e., courses which are being offered by them. The current Marketing Mix of the University is robust.

PEST Analysis

The PEST analysis includes Political, Economic, Social and Technological Analysis. The political analysis of UQ shows that the university has been facing issues sometimes in the way they conduct some educational drives. However, mostly it is being encouraged by everyone. The Economic front tells us that the UQ has been generating good revenues since its inception and has been helping in the development of the country (Pappu, 2017). From social perspective, the UQ is very much active and the network of UQ is expanded to all the other Universities in the country as well as with International Universities. The UQ has always focused on the use of latest technology so that the students and the staff can perform their task productively in lesser time.

Competitor Analysis

The University did not faced any competition in its initial stages when it was established in 1909. However, in the current day situation, there are lot of other universities which provide competition to UQ.  Some established universities like Sydney University, University of Melbourne etc. have also many institutes under University in various places in Australia. They tend to give tough competition to the UQ. The competitors however are unable to give tough competition since the university is very old and has positioned itself in a good manner (Mithas, 2013). The University has always focused towards its core competency. The organization which focuses on its core competency always achieves success.

SWOT Analysis

The Strength of the University is the way it handles the issues that it faces during the implementation of the policies for the betterment of the students. The University tries to bring in new courses so that the students are benefitted with it. It also tries to remain updated with latest technologies.

The Weakness of the University are its students and staff. It always take decision in favour of the student and staff. It is good that it gives priority to its people however, in certain situations it has achieved bad name because of the students but it did not bothered about it (Pappu, 2016).

There are many more courses which are emerging and can present opportunities to the University to increase the number of students. The University will always try to utilize this opportunity so as to increase the number of students who have taken admissions in their institutes.

The upcoming new Universities as well as the well-established Universities like Sydney University, Melbourne University etc. poses a threat for UQ. They need to take proper steps so that they can cope up with the emerging threats and can steer their way towards success.

Value and Brand Positioning

The UQ have already positioned itself as one of the premier University in Australia. Since it’s a very old University, people know about its popularity and try to get their kids into the Institutes under UQ.  The UQ has become a Brand because of the values it provides to the people and students who study in the University. The University had undergone the Value Chain analysis some years back and on the back of that it had done certain changes (West, 2015). These changes will always help the University and its brand name. The Positioning of the University is done as one of the premier University in Australia. They have always focused towards the development and building of the career of the folks taking admission into the University. UQ is one of the founding members of the Go8 (Group of 8), a partnership of 8 recognized universities to undergo deep research activities for the betterment of the educational quality (Wilden, 2013). Thus, we can see that the Brand Positioning is set for UQ.

Conclusion

In the above sections, we have seen about various analysis done to find out the current position of the University in terms of marketing strategies. The report focused on the Background of the CQ University, its Market Summary, Marketing Mix, Segmentation and Targeting, Competitor Analysis, Brand Positioning etc. in detail (Wu, 2014). All these analysis helped in the understanding of current position of the University and the steps it might have to take to improve further.

 

References

Arambewela, R., & Hall, J. (2013). The interactional effects of the internal and external university environment, and the influence of personal values, on satisfaction among international postgraduate students. Studies in higher education, 38(7), 972-988.

Baker, M. J. (2014). Marketing strategy and management. Palgrave Macmillan.

Fry, M. L., Drennan, J., Previte, J., White, A., & Tjondronegoro, D. (2014). The role of desire in understanding intentions to drink responsibly: an application of the Model of Goal-Directed Behaviour. Journal of Marketing Management, 30(5-6), 551-570.

Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education.

Mithas, S., Tafti, A., & Mitchell, W. (2013). How a Firm's Competitive Environment and Digital Strategic Posture Influence Digital Business Strategy. Mis Quarterly, 37(2), 511-536.

Pappu, R., & Quester, P. (2017). A commentary on “conceptualising and measuring Consumer-Based Brand–Retailer–Channel Equity”. Journal of Retailing and Consumer Services.

Pappu, R., & Quester, P. (2016). Brand Innovativeness Effects on Perceived Quality, Satisfaction and Loyalty. In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing (pp. 763-763). Springer International Publishing.

Russell-Bennett, R., Wood, M., & Previte, J. (2016). A services approach to social marketing. In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing (pp. 330-330). Springer International Publishing.

West, D., Ford, J., & Ibrahim, E. (2015). Strategic marketing: creating competitive advantage. Oxford University Press.

Wilden, R., Gudergan, S. P., Nielsen, B. B., & Lings, I. (2013). Dynamic capabilities and performance: strategy, structure and environment. Long Range Planning, 46(1), 72-96.

Wu, J. (2014). Cooperation with competitors and product innovation: Moderating effects of technological capability and alliances with universities. Industrial Marketing Management, 43(2), 199-209.

Zenker, S., Eggers, F., & Farsky, M. (2013). Putting a price tag on cities: Insights into the competitive environment of places. Cities, 30, 133-139.

Download Sample

Get 100% money back after download, simply upload your unique content* of similar no. of pages or more. We verify your content and once successfully verified 100% value credited to your wallet within 7 days.

Upload Unique Document

Document Under Evaluation

Get Credits into Your Wallet

*The content must not be available online or in our existing Database to qualify as unique.

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Marketing For Managers University Of Queensland . Retrieved from https://myassignmenthelp.com/free-samples/marketing-for-managers-university-of-queensland.

"Marketing For Managers University Of Queensland ." My Assignment Help, 2018, https://myassignmenthelp.com/free-samples/marketing-for-managers-university-of-queensland.

My Assignment Help (2018) Marketing For Managers University Of Queensland [Online]. Available from: https://myassignmenthelp.com/free-samples/marketing-for-managers-university-of-queensland
[Accessed 09 July 2020].

My Assignment Help. 'Marketing For Managers University Of Queensland ' (My Assignment Help, 2018) <https://myassignmenthelp.com/free-samples/marketing-for-managers-university-of-queensland> accessed 09 July 2020.

My Assignment Help. Marketing For Managers University Of Queensland [Internet]. My Assignment Help. 2018 [cited 09 July 2020]. Available from: https://myassignmenthelp.com/free-samples/marketing-for-managers-university-of-queensland.


MyAssignmenthelp.com is the perfect solution to render quality solution for all sort of academic issues. We have hired professionals from different fields of study to provide assistance with different subjects. We successfully have provided different types of assignment solutions on 100+ subjects. We have hired industry experts to deliver nursing assignment, hr assignment and finance assignment help. To offer quality content with IT assignments, we have hired IT professionals to render programming language assignment help and IT assignment help for other types of IT assignments as well.

Latest Marketing Samples

MKF3881 Digital Marketing

Download : 0 | Pages : 12
  • Course Code: MKF3881
  • University: Monash University
  • Country: Australia

Answer: Introduction  Tesla is American clean energy and electric vehicle company based in California. Tesla specializes in battery energy storage, electric vehicle manufacturing, and solar roof tile manufacturing (Tesla, 2020). Tesla has multiple manufacturing plants and assembly lines such as Giga factories and Nevada plants.  As of 2020, the company sells Model X, Model 3, Model S, and Model Y (Tesla, 2020).   In 2019, ...

Read More arrow Tags: Australia 29 digital marketing plan of tesla Monash University 

MKT7005 Fundamentals Of Marketing

Download : 0 | Pages : 10
  • Course Code: MKT7005
  • University: The University Of Adelaide
  • Country: Australia

Answer: Introduction  The following assignment is based on the SWOT analysis of the carbonated soft drink which has been already discussed in the previous assignment. The aim of this report is to analyse the secondary research of the company which is famous world wide as Coca Cola (SHTAL et al., 2018). The purpose of the assignment is to cater and examine the SWOT analysis from the PESTLE analysis that has been conducted previously....

Read More arrow Tags: Australia 29 fundamental of marketing The University of Adelaide 

N50212 Marketing Communications

Download : 0 | Pages : 9
  • Course Code: N50212
  • University: University Of The West Of England
  • Country: United Kingdom

Answer: Introduction The concepts of marketing as well as communication form important aspects of the various business organizations. Therefore, it is seen that the primary focus of the various business organizations in the present times is on the concept of marketing and they often take the help of effective marketing strategies to bring about the overall growth as well as the development of their concerned business organizations. The concep...

Read More arrow

BUSI330 Principles Of Marketing

Download : 0 | Pages : 2
  • Course Code: BUSI 330
  • University: Liberty University
  • Country: United States

Answer: Company Goals Ford Motor is a multinational automotive company founded by Henry Ford in 1903 and whose headquarters are based in Michigan. The company is divided into two brands, Lincoln brand which sells luxury cars and ford brand which sells commercial vehicles and automobiles ("Ford Motor Company: Company Information | Ford.com," n.d.). Improving fuel economy for all products while adhering to regulations and addressing stabilizat...

Read More arrow

2512ICT Ecommerce

Download : 0 | Pages : 11
  • Course Code: 2512ICT
  • University: Griffith University
  • Country: Australia

Answer: Company Introduction Atlantic Technologies was founded in January 2017. Since then, it has been underperforming due to lack of resources. From January this year, the company is testing the market at the University of British Colombia. The company is located on Pacific Boulevard, Vancouver. Gen-connect Internet services hosts and maintain the company data. Solution  Atlantic Technologies enable university students to trade, buy,...

Read More arrow
Next
watch

Save Time & improve Grade

Just share Requriment and get customize Solution.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,358,337

Orders

4.9/5

Overall Rating

5,081

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

529 Order Completed

95% Response Time

Ivan Blank

PhD in Functional Human Biology

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1692 Order Completed

98% Response Time

Alfred Dodd

PhD in Computer and Information Science with specialization in Database

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

234 Order Completed

100% Response Time

Samantha Ji

PhD in Chemistry with Specialization in Organic

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2109 Order Completed

99% Response Time

Emma Zhong

Ph.D in Project Management with Specialization in Project Communications Management

Singapore, Singapore

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

I really got good marks in that assignment, I wish you guys keep working like that to solve student problems with reasonable price. Thanks wkjkljtwoitqw ewrwiouie weu quie weuqwueit

flag

User Id: 401482 - 09 Jul 2020

Australia

student rating student rating student rating student rating student rating

Great work, i will recommend you to my friends and surely use your service again. Great references and APA format.

flag

User Id: 81173 - 09 Jul 2020

Australia

student rating student rating student rating student rating student rating

Worest report, they didn’t know the anything. At least they don’t read the template and waste of money and time

flag

User Id: 451873 - 08 Jul 2020

Australia

student rating student rating student rating student rating student rating

GOOD SERVICE BUT NEED TO WORK ON TIME LIMITS. THAT\'S IT. JUST NEED TO SUBMIT ON TIME.

flag

User Id: 283077 - 08 Jul 2020

Australia

student rating student rating student rating student rating student rating
callback request mobile
Have any Query?