Essay: Org Change, Conflict, And Management Strategies.

1.Describe the organisation(use website) AND the change situation (from organisational point of view, not leader).

2.Evaluate the implications of implementing change to individuals and the organisation.(what and why, explain) Ensure that your answer discusses the effects on organisational dynamics such as power, authority, leadership, culture, interpersonal relationships and ethics.

3.Futura Taps. Briefly describe what you think is contributing to the conflict and why.  Provide examples of the dynamics you identify from the case Futura Taps.

4.Identify a range(2-3) of conflict management strategies (appropriate to probles/issue not organisation) that could be implemented to deal with the situation that exists at Futura Taps.

5.Describe and synthesise how the conflict management strategies you identified (at 5b) will contribute to increasing organisational alignment(define and how does strategies align to 5a strategies).

Amazon.com is one of the American electronic commerce along with company related to cloud computing in nature. The headquarter of the company is situated in Seattle, Washington and the founder of the organization is Jeff Bezos who founded the company in the year 1994 (Amazon.com., 2018). The respective company is the largest tech giant in comparison to the other competitors in the market and the areas served by the company is worldwide. Additionally, the revenue which has been generated by the organization is US$177.866 billion till the year 2017 and the it is third largest public organization in the United States which is the most valuable in nature.

There are various changes which have been taken place in Amazon ever since the company went online in the year 1995. The main aim and motive of Jeff Bezos was to become the world’s largest e-commerce organization in comparison to the other competitors in the market.

With the change management process, Amazon.com has been able to sell more than 200 million products to their customers all over the world in an appropriate manner. For the last few years, this has been seen and analysed that Amazon was not able to make huge profits and gain revenue in order to justify the investments, this was seen that in 2016, Amazon were successful in the different operations and the revenue which was earned by the organization was $440 billion effectively (Levy, 2018).

In the year 2018, the new change which has been implemented by the Amazon.com e-commerce store is Brick and Motor concept which is the huge change which has been brought in by Amazon itself. The Brick and Mortar is the physical presence of the organization in building or other kind of structure. The first store of Amazon Go Concept has been opened in Seattle in the beginning of the respective year 2018 ("Daytondailynews", 2018).

This is the world’s most technologically advanced experience provided on shopping and this is the future model of the Brick and Mortar Retail aspect which is the major change which has been taken place in Amazon Company in an effective manner. Lastly, the consumers utilise the application known as Amazon Go Application wherein the consumers can enter the store, take the products and walk out without any kind of checkout or lines (Baillien et al., 2017).

Employees

With the respective kind of change which has been implemented by the Amazon.com e-commerce store, there are resistance to change among the different employees working in the respective organization.

Firstly, the resistance among the different employees is caused due to the fear among the employees as they feel there can be loss of job due to the technologically advanced features which have bene adopted by the organization. Furthermore, this can be seen that the employees resist the change as there is faulty approach of implementation (Thiel et al., 2018). The culture of the organization was effective for the growth along with the technological innovations, however this did not take care of the employees working in the organization which led to resistance to change (Danielsson et al., 2015).

Situation of Change in Amazon from Organizational Point of View

Secondly, in Amazon.com, this can be seen and analysed that the organizational change related to the introduction of the Amazon Go Application which is the introduction of the Brick and Mortar Application is technologically advanced and there are no such billing counters in the same. There were huge issues in the interpersonal relationships of the different employees working in the organization as the employees felt they would lose their jobs and this affected their morale in a negative manner as well (Day, 2015).

The ethics played a major role in managing the change management process in a positive manner. While implementing the change in the organization, open and honest communication is essential which was not seen between the employees and employer in Apple organization.

On the other hand, there has been positive impact of the organizational change on the performance of the overall organization in a positive manner.

The power plays a vital role in managing the different aspects of the organizational change in an effective manner. The power helps in accomplishing the goals and this has helped Jeff Bezos in managing the different operations in such a manner which will be effective in nature for bringing effectiveness and the same has been seen in Amazon. The organization has earned huge revenues over the last few years and this has helped in gaining competitive advantage (Ibrahim, Mohamed & EL-Gazar, 2018).

Strategic leadership plays a vital role wherein the main task of the leaders is to create clear vision along with aligning the organization to the delivery strategy in an efficient manner. Moreover, the authority of the leader i.e., Jeff Bezos was proactive in handling the changes in an efficient manner in order to improve the organizational performance (Pines et al., 2014).

The leadership was not effective in nature in handling the different grievances of the employees as there was gap of communication between the higher and lower management individuals. The entire decision was taken by Jeff Bezos regarding the implementation of technologically advanced application was effective from the point of view of organization (Levy, 2018).

From the above, this can be seen and analysed that there are different kinds of positive impacts of the organizational change on the leadership along with the power of the leaders in the organization in a positive manner. On the other hand, this has been seen and analysed that the organizational change created negative impacts on the employees in the organization as there are different interpersonal conflicts and there has been no such communication between the employees and the higher officials which led to difference and this led to resistance to change.

In Futura TapMakers, this has been noticed that there was a huge conflict raised between Michael and Steve while conducting a meeting in the organization with the different team members (Elkin, 2001). In the respective meeting, this has been noticed that both the managers chaired the same, however a certain period of time, it was seen evident to Kate wherein there was rise in emotions and this raised considerable tension between Michael and Steve in a negative manner.

Implications of Change Implementation to Individuals and Organization

The main reason for the rise in the conflict is due to the design along with the subsequent process of manufacturing the prototype product for the export client (Helms & Oliver, 2015). Additionally, this was being seen and analysed that Steve commented in the meeting that the prototype of the product was not consistent in nature, however on the other hand, Michael commented that the product prototype is consistent in nature and this can be utilized in manufactured-in-house.

However, the entire situation did not take a break in the first meeting, but the same continued in the second meeting as well. It was seen that tensions became more aggressive in nature and the different other members who were the part of the meeting felt that they should stay silent in nature as they could not handle the verbal attacks of both the managers in a proper manner. The main reason for the conflict which caused between the two managers namely Steve and Michael were the differences in the personality between the two members (Kossek & Thompson, 2016). 

Due to the incompatibility in the personalities of both the members who conducted the meeting were not aware about the style of the other individual in an effective manner. The approach of both the managers were different from one another and this resulted to huge conflicts between the managers while conducting the meeting. The conflict created clash in the interpersonal relationships of Steve and Michael and these affected the overall efficiency of the firm and the meeting was unproductive in nature (Gilin Oore, Leiter & LeBlanc, 2015).

From the case study, this can be analyzed that there are different dynamics which can be seen and are the major reasons for the conflict between the two managers namely Steve and Michael. The different dynamics which can be seen from the case study are as follows:

Firstly, due to the personality and opinion differences between the two managers, the entire situation was being affected and the meeting was unproductive in nature (Bélanger et al., 2015).

Secondly, there was poor communication between the managers while conducting the meeting (Prause & Mujtaba, 2015). For example- This was seen that Michael believed that the design of the product is consistent in nature and there was no such issue in the same. However, on the other hand this was seen that Steve commented that the design and prototype of the product was ineffective in nature and this resulted to conflict.  

Lastly, there was lack of accountability between the managers working in the organization and this affected the overall efficiency of the firm in a negative manner. The main reason of the organizational conflict was related to the different frustration and this led to differences in the opinion of the members and this led to ineffectiveness in the conducting the different operations (Du, Cui & Su, 2018).

For example- From the case study, this has been noticed that due to lack of accountability, there was differences in opinion of both managers and this led to personal conflicts and the personal topics were taken into consideration as well.

Reasons for Contribution to Conflict in Organization

From the case study, this can be seen that there are different kinds of conflicts which raised between Steve and Michael and this affected the overall efficiency of the meeting and this made the entire meeting unproductive in nature. However, there are different strategies which can be implemented in order to remove and manage the conflicts between the managers and this will make the entire process effective in nature as well. The different kinds of conflict management strategies are as follows:

Firstly, considering the viewpoints of the different parties is required to be taken into consideration which will be beneficial for dealing with the situation effectively (Du, Cui & Su, 2018). The consideration of the viewpoints of the other person will help in gaining the root cause of the problem in an effective manner and this will act as the source of resolving the issue and managing the overall issues and moving beyond the same (Rudolph & Zacher, 2015). In managing the team, this is essential in nature to foster team-working spirit in an appropriate manner which will improve the different kinds of tasks in an appropriate manner.

Secondly, there should be involvement of the proper communication strategies and guidelines which will be beneficial for managing the conflict effectively. There should be cooperation between the different team members which will provide a brief overview on the different kinds of unacceptable behaviours and gain knowledge on the fostering the entire aspects in a proper and positive manner.

With the implementation of the strong channels of communication can help in strategically employing the informational along with problem-solving meetings along with utilising the diverse types of organizational communication tools which will be efficient in managing the different operations in an effective and operative manner.

Lastly, prioritizing the areas of conflicts is essential and necessary in nature which is required to be adopted by the different members in the organizations in an efficient manner. Furthermore, in the team meetings, this is essential in nature for the team mates or the managers to understand the point or aspect of the conflict and this will make the situation effective and this will manage the entire situation in a much effective manner (Rudolph & Zacher, 2015).

Additionally, the discussion of the areas of the conflict is mandatory in nature which is required to be prioritized and talk with the other person which will provide a brief overview on the different kinds of plan and development of the plan will help in manging the conflict and gain more efficiency in the different aspects in an appropriate manner.

The consideration of the different viewpoints of both Steve and Michael are essential in nature which will be beneficial for the success of the meeting. From the above case scenario, this can be seen and analysed that poor communication is the root cause for the conflict between them and this led to the personal conflicts as well.

 Additionally, the consideration of the aspects of both the parties is essential in nature which will help in understanding and gaining ideas from both the parties. This will be beneficial for the success of the overall organization as well (Mulki et al., 2015). The personality differences between the two managers can be resolved by the communication tool and this is effective in nature in understanding the root cause of the issues and this will be effective in nature in managing the conflict in a positive manner.

Identifying Conflict Management Strategies

Furthermore, there has been lack of accountability among the two managers of the respective organization. The coping with the respective change is essential in nature as this will be beneficial for the success of the organization. In this respective kind of aspect, the different kinds of prioritization of the conflicts can be one suitable option which can be adopted by managers while conducting the meeting next time as this is one of the most effective strategy which will be a source of resolving the conflict (Mulki et al., 2015).

From the case study, this can be seen and identified that organizational alignment can occur when there is proper cooperation between the cultural along with the strategic goals which will be beneficial for the accomplishment of the firm along with managing the conflict in an appropriate manner. The compatibility plays a major and vital role in managing the conflict with the usage of the conflict management strategies and the communication is the major tool in resolving the workplace issues (Pilch & Turska, 2015).

Both Steve and Michael can improve their interpersonal conflicts which was caused between them through prioritizing the different issues and deal with the situation in a positive manner. The conflict management strategies will assist in strengthening the bond among the different employees and this will automatically reduce the different issues in a proper manner. Since, both Steve and Michael have different opinions regarding the prototype of the products, this is essential in nature to reduce the embarrassment which have been caused due to the different kinds of aspects of difference in opinions and the differences in the personality (Einarsen et al., 2018).

Therefore, from the above, this can be concluded and recommended that these are the different kinds of strategies which will be beneficial for the overall success of the firm. The case study has helped in understanding the differences which have created conflict between the two managers and this affected the entire meeting and the entire meeting was unproductive in nature as well (Pilch & Turska, 2015). Proper considerations are required to be considered which will be beneficial for the overall success of the firm and this will improve the overall focus of the different employees and mainly focus on analysing the different aspects of the different members which will be effective for the entire success of the organization in an appropriate manner.

References

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