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Distance students

You will work on this presentation and report task as a group. You will be required to show understanding and application of the materials presented in weeks 9-11. Once completed, you will be required to record your presentation as a group, and have one member of the group submit your video file and powerpoint presentation file through the Assessment 2 link on Moodle.

Distance students

You will complete this task in the same manner as on campus students, working as a group, and recording your presentation using videoconferencing software like Zoom.

Policies and Procedures for Assessment

You should familiarise yourself with the following policies and procedures at
  • Assessment and examination policy and procedures
  • Assessment of Coursework Policy
  • Assessment of Coursework Principles
  • Assessment of Coursework Procedures

Contacting Teaching Staff

During the course, you should initially contact your class facilitator to answer any queries related to the course that you may have. Contact details for local teaching staff can be found on the Moodle course website. Distance students should contact the course coordinator with any questions regarding the course, its content, and assessments.

The University allocates every student an individual email address, the format of which is [email protected]. This is the official email address that the university will use for all email correspondence.

You are requested (and expected) to check your official email address on a frequent and consistent basis (at least once weekly, but ideally more often). You are also encouraged to review the new Student Email Principles university policy relating to email communication at which has been introduced to ensure all course and program updates are received. Regular student access to email is required for this course. Regular student access to the Internet is also required for this course. Students are expected to follow a self-directed study schedule which meets the required deadlines.

Student use of the course website is mandatory. This is provided through Moodle MGMT20144 uses the Moodle site extensively. If you have difficulty logging into Moodle sites, please contact IT Helpdesk on (07) 4930 9233 or 1300 666 620, Monday to Friday between 7.30 am to 5.30 pm.

This is a group assessment task in which students will examine critical issues related to business and management context. The purpose of the task is to assist you in gaining a greater understanding of the internal contextual factors that impact on a business and the way that decisions are made in an organisation, as well as to build your skills in working collaboratively with others.

Before starting this assessment please read the marking criteria (available on Moodle) and refer to other resources provided on the Moodle site for this course

Policies and Procedures for Assessment

Your group will take the role of a team of consultants presenting to the CEO of the organisation you have been allocated. Your group will be giving a short presentation that outlines a key contextual factor in relation to the organisation, and gives clear recommendations for how the organisation based on this contextual factor.

As Masters students, you are required to engage in research as per the Australia Quality Framework (AQF) guidelines. Two specific requirements need to be considered. 1. Students need to demonstrate “a body of knowledge that includes the understanding of recent developments in a discipline and/or area of professional practice, and 2. Students must demonstrate "knowledge of research principles and methods applicable to a field of work and/or learning”.

This unit has a number of required weekly readings in terms of academic texts, journals and business publications that represent the appropriate body of knowledge and recent developments referred to by the AQF. In order to demonstrate the ability to engage in appropriate research, students should read and utilise these texts and journals and publications. As Masters students, you are expected to research beyond this minimum standard through additional texts, journals and studies to demonstrate an ability to engage in independent research.


Your group will take on the role of a team of consultants tasked with helping an organisation to improve their business, with a specific focus on one key contextual factor. Your group will be allocated an organisation, and you can then choose one of the following contextual factors to focus on:

  • Governance, OR
  • Innovation and Entrepreneurship, OR
  • Knowledge Management and e-Commerce

Your group will prepare a 15-20 minute presentation that outlines the contextual factor, and provides clear recommendations for how the organisation could utilise this factor to improve their business. Your presentation should also demonstrate that these recommendations are well justified.

The marking criteria is also provided on the Moodle site, however, is also shown here for convenience. Your assessment will be marked based on how well it addresses the following areas:

Students are to demonstrate knowledge of the subject matter by:

  • Defining relevant terms, theories and concepts presented in Topic 9, 10 or 11 (5 marks).
  • Utilising the specific contextual factor, explaining key details and assessing its impact on the relevant business organisation (5 marks)
  • Displaying an ability to develop appropriate recommendations to improve the performance of the business organisation (5 marks).
  • Developing a concise and structured presentation with introduction, main presentation, conclusion and recommendations (5 marks).
  • Effectively using audio visual and verbal communication delivered within the allocated time to expected professional standards (5 marks)
  • Demonstrating a breadth and quality of research by using a minimum of 12-16 academic sources referenced in the APA style (2 marks).
  • Collaborating and working effectively as a member of a team (3 marks).

These are the minimum requirements as outlined in the marking criteria. However, students should note that satisfactorily meeting the minimum requirements will typically only result in the minimum pass grade being awarded. Higher grades will be awarded for students that exceed these minimum requirements. See the marking criteria for further details.

Your attention is drawn to the University’s stated position on plagiarism. THE WORK OF OTHERS, WHICH IS INCLUDED IN THE ASSIGNMENT MUST BE ATTRIBUTED TO ITS SOURCE (a full list of references must be submitted as part of the assessment).

Distance students

The presentation is formed by the team of consultants who are helping organizations to improve the business. The specific contextual factor selected for the assessment is Knowledge Management and e-Commerce.The company that has been selected for the assessment is Adidas.

Knowledge Management and e-commerce

Knowledge Management refers to as the process of using, creating and sharing the information and resources of the organization.E-commerce is a transaction that involves selling and buying online.Knowledge Management and e-commerce is a contextual factor that leads to the growth of the business.

The brand is formed with the motive to offer the best quality products to the youth of the country.The main products of the company include footwear, sportswear, sports equipment, toiletries

Impact of Knowledge Management on Adidas

The global knowledge manager of the Adidas is responsible for the knowledge management.The knowledge manager is responsible for the accuracy of the process of the company.The knowledge management in the company helps in maintaining the relationship with the stakeholders.The effective knowledge about the culture of the different company helps the company in expanding the business in numerous countries.Adidas is able to spread its business operations in numerous countries across the world due to the proper information of cross-culture management 

The company is able to make use of the information for designing the products, for managing the processes.The company makes use of knowledge in identifying and fulfilling the expectations of the customers.This leads to the customer satisfaction and improves the business position in the market.

Impact of e-commerce on Adidas

The world is changing with the rise in accessibility and in the use of social networking sites.Maximum numbers of people are adopting the mobile browsing which provides a way for Adidas to get connected with the customers. 

E-commerce helps the company to promote their products with the use of the social media channels.Adidas can extend its accessibility with the help of e-commerce which enhances the sales and revenue of the company. 

The company will be able to capture the database of the customers who are interested in buying their products.It is one of the cheapest modes to promote the product and to increase the sale of the company. 

Though, e-commerce availability provides wide options to the customers related to sports and accessories which might divert the potential customers of Adidas to other brands.


It is recommended to the Adidas to make use of this knowledge management in the field of innovation. So, the company will be able to provide the new and innovative products in the market

The company should make use of the effective e-commerce strategies to spread the business in the emerging markets. For instance; India, by the year 2020, the company will be able to get approximately 30% of total revenue from online shopping Adidas should bring improvement in the knowledge management process that is essential to support the business operations. The company can ask for the permission from the government to open their own e-commerce portals in emerging countries. 

Conclusion :Knowledge Management and e-Commerce can play a significant role in improving the business.

The presentation includes the impact of Knowledge Management and e-Commerce on Adidas                                                                                



Adidas. (2017). Products. viewed on 29th January 2018.

Amsterdam. (2018). Specialist Knowledge Management. Viewed on 29th January 2018.

Bureau. (2016). Puma and Adidas to start their own e-commerce portals in India. Viewed on 29th January 2018.

Da Costa, E. (2016). Global e-commerce strategies for small businesses. Mit Press

Dalkir, K., & Beaulieu, M. (2017). Knowledge management in theory and practice. MIT press.

Geisler, E., & Wickramasinghe, N. (2015). Principles of knowledge management: Theory, practice, and cases. Routledge.

Hislop, D. (2013). Knowledge management in organizations: A critical introduction. Oxford University Press.

Khanlari, A. (Ed.). (2015). Strategic customer relationship management in the age of social media. IGI Global.

Lindner, F., & Wald, A. (2011). Success factors of knowledge management in temporary organizations. International Journal of project management, 29(7), 877-888.

Lopez-Nicolas, C., & Merono-Cerdan, A. L. (2011). Strategic knowledge management, innovation and performance. International journal of information management, 31(6), 502-509.

Martins, M. (2017). Adidas eyes larger chunk of e-commerce market in India. Viewed on 29th January 2018.

Webb, S. P. (2017). Knowledge management: Linchpin of change. Routledge.

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