You may be required to demonstrate knowledge and skills which may be difficult for the Assessor to witness. If so, an Evidence Record is supplied which will allow the knowledge or skill to be verified by at least one third party, and preferably two or more. These witnesses would usually be current or recent supervisors or your Assessor.
Explanations are given for each Task. If you have any questions, consult with your Assessor.
To contextualise this Assessment to your industry, you must complete a few additional tasks based on your employer ’s industry. These will be provided by your Assessor.
The assessment tasks may be answered using your business, the simulated business or a mixture of both as instructed by your Assessor.
You are required to complete all tasks as instructed.
Task 1 – Practical: Planning the Production Process
Task 1 requires that you plan your production process and you need to refine the information provided. Address the following points on your own paper and include in your assessment:
a What is your budget and what is the timeframe? Who will you confirm this with?
b Using the Bounce Fitness in Maturity Advertising Brief, discuss the factors influencing the production process?
c What production processes will you consider for each of the approaches?
d What are the specifications that you need to work with to suit both the advertisement and the production process for each of the approaches?
e Create a schedule for the pre-production work for each of the approaches.
This is best completed using a Critical Path Analysis, Gantt Chart or other planning tool. Submit with your assessment. This schedule must enable the production and post-production schedules to be completed on time.
1f Create a schedule for the production for each of the approaches. This also is best completed using a Critical Path Analysis, Gantt Chart or other planning tool. Ensure that it meets the requirements of the advertising brief and the media plan. Submit with your assessment.
Task 2 – Practical: Evaluate and Select Suppliers
Task 2 requires you to find suppliers who can do what you need done and at a price that meets your budget. Address the following on your own paper:
a Identify suppliers for each element in both production processes. Include copies and references for information that you use for your decision- making.
b Assess and discuss each of the suppliers in terms of their expertise and ability to meet the production budget, production and schedule requirements.
c Discuss your final choices for each of the approaches and include how they were chosen. Discuss their merit, value for money and ability to meet the legal and ethical requirements.
d Discuss also how you will brief your chosen suppliers and gain their agreement on the production, its schedule and the process requirements. Include a copy of the brief.
Task 3 – Theory: Direct the Advertising Production
Task 3 requires you to prepare to direct the production. On your own paper discuss:
a Consider the suppliers and their timelines; do you need to adjust the Critical Path Analysis (or other planning tool) you created in 1e and 1f? If so, create a new version now and include a copy for your Assessor to demonstrate that you have integrated all aspects of the production process so that you get what you need on time and on budget?
b Discuss if you need to involve creative specialists in either production processes to solve creative problems or to advise on creative changes to ensure the resulting advertising copy is consistent with your objectives and the positioning you want for your brief?
c How did you ensure the outputs from the production processes met the requirements of the production schedule, creative brief and media plans for each approach as well as meeting legal and ethical requirements?
Task 4 – Theory: Evaluate Advertising Production
Task 4 requires that you plan to evaluate your production to know whether it was successful or not for future learning. On your own paper:
a Discuss how you will evaluate the quality and cost effectiveness of the production processes and how you will compare this information to the requirements of the original creative brief.
b Discuss how you have ensured that the evaluation processes are valid and measure the quality against the standards established in the creative brief.
c Discuss how you will evaluate the final advertisements in relation to the original requirements of the creative brief.
Task 5 – Practical: Produce the Two Approaches
Task 5 requires you to complete your production and provide a copy of your electronic and print advertisement for your Assessor.
Task 6 – Evidence Record
This form provides verification and evidence that Learner has demonstrated the skills and applies the knowledge required to manage advertising production of electronic and print advertising. It includes planning and directing the advertising production process, evaluating and selecting suppliers, and evaluating the final production of the advertisement according to the creative brief.
This unit applies to individuals working in a senior advertising management, advertising production or account management role within an advertising or media organisation.
The Assessor will observe aspects of this by the Learner as much as possible but will also require information from a Supervisor of the Learner to corroborate and verify their assessment. The Assessor will arrange a time to meet and complete this Evidence Record with Supervisor.
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