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Using The Five-Step Marketing Research Process For Nonprofit Charity Membership Essay.

8 Pages / 1,882 Words Published On: 05-02-2021

The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization's survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario's dilemma. 

You are the marketing manager for a local nonprofit charity whose funding is based on membership fees. You've noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization's ability to survive and grow. You have decided to implement the Five-Step Marketing Research Process to help understand the problem and create solution strategies to implement. 

Create : Presentation with speaker's notes on the Five-Step Marketing Research Approach detailing how you will use each step to solve the membership issue the local nonprofit charity is facing.

  • Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing. 
  • Describe each step of the Marketing Research Approach (one slide for each step) in detail including its goal, and create an example aligned to the scenario above to illustrate how that stage would be implemented toward the problem's solution.
  • Define the two types of research data this process gathers and their pros and cons. Share examples of each type that would be useful in solving the scenario.
  • Compare and contrast the Five-Step Process with two alternative methods for conducting marketing research.  What are the pros and cons of each?
  • Define what it means to differentiate a service and provide an example to illustrate how the local nonprofit charity in the scenario can use the strategy to help increase target market interest.
  • Explain how differentiation will help position the organization.
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My Assignment Help. (2021). Using The Five-Step Marketing Research Process For Nonprofit Charity Membership Essay.. Retrieved from https://myassignmenthelp.com/free-samples/mgt5173-marketing-and-management/research-plan.html.

"Using The Five-Step Marketing Research Process For Nonprofit Charity Membership Essay.." My Assignment Help, 2021, https://myassignmenthelp.com/free-samples/mgt5173-marketing-and-management/research-plan.html.

My Assignment Help (2021) Using The Five-Step Marketing Research Process For Nonprofit Charity Membership Essay. [Online]. Available from: https://myassignmenthelp.com/free-samples/mgt5173-marketing-and-management/research-plan.html
[Accessed 25 September 2023].

My Assignment Help. 'Using The Five-Step Marketing Research Process For Nonprofit Charity Membership Essay.' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/mgt5173-marketing-and-management/research-plan.html> accessed 25 September 2023.

My Assignment Help. Using The Five-Step Marketing Research Process For Nonprofit Charity Membership Essay. [Internet]. My Assignment Help. 2021 [cited 25 September 2023]. Available from: https://myassignmenthelp.com/free-samples/mgt5173-marketing-and-management/research-plan.html.


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