ABP-3 Essay: Website Development For General Parts Co.

Partnerships with Top Car Manufacturers

Project: ABP-3 Website Development

• The website development tool used to develop your website

Blue Griffon 

• What computing platform you used to develop your website

Windows Operating System   

2.1. Product and adword (word or phrase)

Product – Automotive and Industrial Parts

AdWord – Car parts and industrial parts

2.2. AdWord selection criteria discussion

The keys which has been selected here are “Car parts and industrial parts” as the organization, that is, General Parts Company, manufactures various automotive and industrial parts. Adding to that, the organization have also partnered with leading car manufactures, for whom, they provide the supply of various automotive parts (Nurabadi, Ahmad, et al.). Adding to that, the organization also specializes in manufacturing various industrial parts. The clients who are looking for providing various automotive parts to their end – users, contacts the organization, that is, General Parts Company. 

2.3. Assessment of the effectiveness of your proposed AdWord

The AdWord, that is, “Car parts and industrial parts” has been used in the search engine. After that, the search engine, that is, Google have generated various results which is related to the word which has been searched. However, the organization, that is, General Parts Company, did not appear in the result, as the organization is not using the effective search optimization techniques to make their website appear, in the top results (Louw, Candice, and Cecile Nieuwenhuizen). However, in order to make the name of the organization appear in the search result, the name of the organization has been directly searched.

2.4. Screenshot of the top organic search result reported by Google for your AdWord

 

3.1. “Language Missing” Analysis

3.1(a) After analysis it has been found that, the language attribute is not defined in the HTML page of the website. It is recommended to add the language attribute on the HTML tag, which helps the website to display the contents in the assigned language. The syntax for the language attribute is

3.1(b) This issue has been identified with POUR’s understandable criteria.  As the end – users would be able to read the contents which are present within the website. With the language defined, the website would be able to understand, which language it needs to use in order to display the contents of the website.

3.2.  “Missing Alternate Text” Analysis

3.3(a)   

4.2 Image for Corporate Governance (rows 2 - 4)

4.3 Image for Corporate ESG Analysis (rows 5 – 7)

4.4 Image for Copyright Statement (row 8)

                

              

                alt="Genuine Parts Company">

                https://seeklogo.com/vector-logo/309797/genuine-parts-company

Corporate

companies provides. Adding to that, the link to the website of the subsidiary organization has also been provided. The potential   clients, visits those website, through the link in order to avail their respective services. Furthermore, the website also contains   the information about the investors who have invested in Genuine  Parts Company.

                    Company's Legal company name

                    Genuine Parts Company

                    Company's trading exchange and ticker symbol

                    NYSE : GPC

                    Company's primary website URL

                    https://www.genpt.com/

                    Corporate Headquarters Location

                    2999 Wildwood Parkway Atlanta, GA 30339 United States

                    Most Key Executive and Title

                    Mr. Paul D. Donahue

                      Chairman & CEO

                    Company fiscal year end

                    12/31/2022

                    Company's full - time employees

                    52,000

                    Industry Sector

                    Consumer Cyclical

                    Industry classification

                    Specialty Retail

Corporate ESG Strategy

                  Analysis

"This website is the

                      orginal work of and copyright 2022 by the website

                      developer. All registered trademarks are property of their

                      respective owner"

References

Keskinen, Pietari, et al. "A community-initiated website development project: promoting a San community campsite initiative." 3rd African Human-Computer Interaction Conference: Inclusiveness and Empowerment. 2021.

Kim, Yu-Jin. "Tracking dynamics between digital design agencies and clients of hybrid outsourcing in the Double Diamond website development process." Archives of Design Research 33.1 (2020): 17-35.

Louw, Candice, and Cecile Nieuwenhuizen. "Digitalization strategies for SMEs: A cost vs. skill approach for website development." African Journal of Science, Technology, Innovation and Development 12.2 (2020): 195-202.

Nurabadi, Ahmad, et al. "Website development for principals induction program." 2020 6th International Conference on Education and Technology (ICET). IEEE, 2020.

Trihanondo, D., and D. Endriawan. "Website Development of Indonesian Art Higher Education Institutions Historical Archives." IOP Conference Series: Materials Science and Engineering. Vol. 662. No. 2. IOP Publishing, 2019.

Wang, Bin, Pei-shun Liu Liu, and Xue-fang Wang. "Research on the application of flipped classroom model based on MOOC in the course PHP dynamic website development." 2018 International Symposium on Educational Technology (ISET). IEEE, 2018.