Cimbria Bio-Plan AS Essay: Mission, Vision, And Porter's Five Forces Analysis.

Question:

Discuss about the Mission Vision and Values of SLE Venture.

SLE refers to the small level enterprises which are executing the business operations on small level. The SLE ventures are working on small basis and have small amount of profits, number of employees is also less and also the resources are limited (Rothaermel, 2015). The below executed report has been made focused on Cimbria Bio-Plan AS which is a SLE venture and the entity is involved into the business of biogas and also in supplying and handling seed processing technology.

The SLE venture which has been utilized for the presented report is Cimbria Bio-Plan AS which is a small scale organization and has been dealing the business operations in supplying grain handling and seed processing technology (Sohel, Rahman and Uddin, 2014). The below presented are the mission and vision statements of the business entity:

Mission

The mission statements are primarily considered as the objectives which are required to be attained by the business entity with an effectiveness and efficiency. The accomplishment of the mission statements aids the entity in developing a sustainable position by the fulfillment of the organizational goals (Cimbria 2017). In case of Cimbria’s the mission statement is aiding and creating a sustainable bond between an effective manufacturing system and optimum utilization of agricultural crops by taking into consideration the human beings and the environment.

Vision

The vision statement can be considered as the declaration of the objectives of the business corporation. It can also be termed as the road map which comprises of two significant elements .i.e. what company wants to become and the guidelines or the directions which will guide for attaining the objectives. The vision of Cimbria is to be an international, innovative and one of the leading supplier by offering quality products and operations for treatment of agricultural crops, feed and other bulk goods.

Values

A prosperous future for all is the belief of Cimbria. The business corporation is very much concerned about the environmental aspects and is involved in the operations of caring and preventing the Earth and the limited resources (Cimbria 2017). The corporation has at their disposal. The enterprise have a belief of making the optimum utilization of the available resources and what they have and this thought is considered for both present and future generations. Both the factors are considered as the driving forces which are the main reasons behind the accomplishments to further advancements in the efficiency in the operations of grain handling and caring for the environment.

Mission and Vision Statements

 Mission statement

As the business entity is involved in bio gas generation and associated activities the mission statement for the entity can be “Optimum utilization of wastes and residuals from households for generation of bio gas”. 

In an inexorably focused condition, products managers confront the test of discovering approaches to separate their items and administrations (Mirman, 2016). Besides, as business sectors advance after some time, they split into various portions and it can be hard to figure out which factors are of most significance to clients. The idea of a Value Curve is to utilize an outline to think about products on a scope of components by rating them on a scale from low to high. These can be highlights, advantages or routes in which a product is circulated or expended. The blend of these different elements characterizes the item or administration (energy-xprt 2017). Numerous Value Curves ought to be drawn, to permit a visual correlation with aggressive items and to uncover conceivable spaces or holes in the market. It might be conceivable to recognize changes to the products that fundamentally adjust the incentive. The idea of Value bends was presented by scholastics W Chan Kim and Renee Mauborgne in a Harvard Business Review article from January 1997 entitled "Esteem Innovation: The Strategic Logic of High Growth". It was developed in their smash hit 2005 book, "Blue Ocean Strategy".

The above presented is the value curve for the Biofuel technology AS and Metroleum AG which are considered and ranked as the top competitors of Cimbria Bio-Plan AS and are also one of the top leading biofuel producers in Denmark.

The porters five forces analysis has been considered as a powerful tool or mechanism for getting aware about the competitiveness of the business environment and also for identification of the strategy’s potential and profitability (Manzoni, Härkönen and Mayer, 2014). The business toll offers an understanding regarding the forces and factors which are held liable in stimulating the performance and profitability of the firm. For instance, in case of Cimbria Bio-Plan AS the business entity can be proven beneficial or can take advantage of the position or bring improvements in the weaker areas and will also be able to avoid in taking wrong steps and decisions. The below presented analysis has been executed for Cimbria Bio-Plan AS, which comprises of the five forces which are held liable in stimulating the business environment of the firm.

Value Curve Analysis

This has been considered as the one of the biggest factor for the business environment of Cimbria Bio-Plan AS which is liable in influencing the business operations and functionalities. As the biofuel industry is very large in terms of size and this is one of the reasons for a high level of intensity in the rivalry (Ovidijus Jurevicius 2013). The storage costs effect the competitors, as maintaining inventory can be proven expensive task. Moreover, the industry is having rapid growth and this is due to the high revenue generation (Olsson and Fallde, 2015). When the organizations are generating the revenue quickly they are less likely to compete because the total industry size is also growing. In case of the weak exit barriers the firms like Cimbria Bio-Plan AS will have more chances to leave the market and which will be proven beneficial to the rivals.

The suppliers are the raw material providers who have been considered as one of the integral factors which will affect the business environment and the operations of the business entity. Having large number of substitutes inputs can be proven beneficial for the business entity as due to this the suppliers will have less bargaining power over the manufacturer .i.e. Cimbria Bio-Plan AS. And this is due to competition among substitutes (Shamsul et al., 2014). A higher level of competition will have positive affects over the entity. In case of supply of high volumes the suppliers have less bargaining power because the producer can threaten the supplier to cut down the volume and which can affect the supplier’s profit.

The products and services are required to have a distinct entity. Consumers are less likely to find comparable products and services which are up-to their needs and requirements. And this will be proven beneficial for the business organization (Gupta and Verma, 2015). In case if the quality of the products which is required to be higher as compared to that of the competitors or the substitutes. The market should have limited number of substitutes as the consumers will not have more options and find other products and services which are fulfilling the needs and requirements of the consumers.

 Customers are the most integral component which has a great influence on the business environment and also on the operations and the profitability of the firm. For instance, the buyers are less sensitive to the prices; they will be buying the products even if there is change in the prices. This is called inelasticity of demand and which have positive effects on Cimbria Bio-Plan AS. When consumers like the product they will be more interested in paying more for the product and services. In case of the large number of customers, the consumers will tend to have bargaining leverage and which will be proven beneficial for the business entity.

Due globalization and modernization and also the large size of the industry there is intensification in the competitive environment and due to which the entrance of new competitors has come up as a threat for Cimbria Bio-Plan AS. And for tackling this risk the entity will have to adopt a strong distribution network which will enable the entity in making the products available to the potential consumers (Rothaermel, 2015). Moreover the entity is also required to implement the most advanced and contemporary technologies and mechanisms for operating and executing the operations and functionalities.

Conclusion

In the limelight of the above executed analysis it has been concluded that the Cimbria Bio-Plan AS is a biogas producer. The above presented report executes and summarizes the mission statement of the business entity. Further, the report has been presented with the value curve which is analyzing Cimbria Bio-Plan AS and the two rivals of the firm. And at last the porters five forces has been described for analyzing the factors which are influencing the business environment of the entity.

References

Cimbria, 2017, Modern grain handling is a question of caring for nature’s resources, Assessed on 21^st October 2017, https://www.cimbria.com/about/our-values.

Cimbria, 2017, Modern grain handling is a question of caring for nature’s resources, Assessed on 21^st October 2017, https://www.cimbria.com/about/who-we-are.

energy-xprt, 2017, Biofuel companies in Denmark, Assessed on 21^st October 2017, https://www.energy-xprt.com/companies/keyword-biofuel-12862/location-denmark.

Gupta, A. and Verma, J.P., 2015. Sustainable bio-ethanol production from agro-residues: a review. Renewable and Sustainable Energy Reviews, 41, pp.550-567.

Manzoni, A., Härkönen, J. and Mayer, K.U., 2014. Moving on? A growth-curve analysis of occupational attainment and career progression patterns in West Germany. Social Forces, 92(4), pp.1285-1312.

Mirman, D., 2016. Growth curve analysis and visualization using R. CRC Press.

Olsson, L. and Fallde, M., 2015. Waste (d) potential: a socio-technical analysis of biogas production and use in Sweden. Journal of Cleaner Production, 98, pp.107-115.

Ovidijus Jurevicius, 2013, Porter’s five forces, Assessed on 21^st October 2017, https://www.strategicmanagementinsight.com/tools/porters-five-forces.html.

Rothaermel, F.T., 2015. Strategic management. McGraw-Hill Education.

Rothaermel, F.T., 2015. Strategic management. McGraw-Hill Education.

Shamsul, N.S., Kamarudin, S.K., Rahman, N.A. and Kofli, N.T., 2014. An overview on the production of bio-methanol as potential renewable energy. Renewable and Sustainable Energy Reviews, 33, pp.578-588.

Sohel, S.M., Rahman, A.M.A. and Uddin, M.A., 2014. Competitive profile matrix (CPM) as a competitors’ analysis tool: A theoretical perspective. International Journal of Human Potential Development, 3(1), pp.40-47.