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MKT1600 Marketing Principles And Practices

tag 0 Download 13 Pages / 3,121 Words tag 23-09-2021
  • Course Code: MKT1600
  • University: Edith Cowan University
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  • Country: Australia

Question

You to apply and demonstrate their knowledge of the unit material up to and including the buyer decision process. The assessment requires you to consider a fictional consumer and to document the consumer journey of the fictional consumer through the 3 time zones of the buyer decision process. The fictional character gives you the freedom to demonstrate your knowledge of a number of concepts.

It is suggested that a product with high customer involvement is chosen, as a product with low customer involvement is unlikely to enable you to fully showcase your learning.
 
This is not a buying story. It is a demonstration of your learning, what this means is that students should focus on the unit material; the fictional consumer and the selected example are a vehicle to demonstrate learning of the unit material.
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Total 13 pages

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