Designing Primary Data Collection Tools And Essay For Marketing Research.

Assessment Description In the dynamic world of marketing research, keeping yourself up to date with contemporary trends is very important. This assessment will enable you to identify scope of research, various research topics along identifying and designing suitable data collection tools. 

Based on your research topic from assessment-1

1. You are required to design primary data collection tools.

2. Design a survey questionnaire using different types of scales, techniques etc.

3. Create a diagram of test market study for the same research. 

In preparing your assessment, you will need to include images and any other visual aid that supports your analysis

Research process

Figure: 1: Research process

(Source: Barkan, Bintliff and Whisner, 2015)

The presentation of research process withholds an important aspect, that must be considered before preparing any research work (Taylor, 2017). Justification of research reports can be properly evaluated by understanding the steps that are to be implemented in order to complete a research project with fruitful result. The importance of research project does not only vitrify the fulfilment or achievement of desired outcome but also justify the requirement for considering the project work topic in the very beginning. One must be using research process in authentic step so that all the objective and the factors are concluded within the research work resulting in a fruitful ending (Birkland, 2015).

To complete the research work within proper time and place a specified one must be efficient enough to justify and identify Research topic. With proper understanding of the research topic will have a specific knowledge and the boundary to consider while preparing the objective that are to be considered for getting the result out from the society (Sekaran and Bougie, 2016). After identification a proper justification is always required in order to engross the readers as well as the person who will be checking the research work. It is to believe that the topic chosen is quite in response to the recent issues and the research work will be preparing every evidential process to find out the actual answer.

After proper justification of the topic selected there will be preparation of literature review. The preparation of literature review justifies related theory information and other PDF along with general articles (McNabb, 2015). The preparation of this segment will evaluate information that can be collected regarding the topic and it also has an important aspect related to the preparation of the whole research project and questionnaire that will be made in future terms.

After preparation of literature review the specification of research purpose is an important segment. With the specification of the research purpose everybody along with the researcher and readers will understand the reason behind the research work is being made.

The consideration of the specific research purpose will lead to watch collection of data. Collection of data is an important aspect for every research work because it determines how the answer will be achieved regarding the topic selected (Zsambok, 2014). For the collection of data researcher may use both primary and secondary format. For primary format he may contribute by taking interview questions to the top level management of any department selected or he may go for a survey by providing questionnaire through closed ended questions. In format of secondary research work researcher can find out important aspect information related to the topic through are the general article other research work, PDF and other online sources (Hart, 2018)

Identification and justification of research topic

After collecting the data the path come is data analysis and interpretation. With proper interpretation and analysis of the collected data in the previous section will be able to justify the topic selected and understand the views and ideas of the customers who are being undertaken for the research work as sample size. A proper evaluation and analysis of data would result in clarifying every doubt and help in understanding very recent case scenario keeping in mind the objective taken into consideration for preparation of research work (Benelli, 2015).

A summary is important to recapitulate every aspect that has been gathered in order to make sure the research is successful. With proper summarisation and conclusion made the researcher provide his own view regarding the completion of the research work and the answer that has been gathered with the collection of data as well as interpretation of those (Stewart et al. 2015).

In response to the questionnaire being provided below it is necessary for the researcher to provide the background information before providing so. For the questionnaire the researcher targeted around 75 people visiting mobile shop within the society. Reflection of an odd number was keeping in view the mathematical calculation that he had to do for preparing the best sort out result in data interpretation period. The researcher places the questionnaire in front of mobile shop providing the people with closed ended questions who were willing to spend their valuable time in fulfilling those blanks. He provided the time between 12:00 a.m. to 4 p.m. to beat the rush that happen after 4:30 p.m. mobile shop.

1. Will you please collect your age group from the following
   1. Below 20
   2. 20 to 25
   3. 25 to 30
   4. 30 to 35
   5. 35 and above
2. Will you please select your gender group from the following
   1. Male
   2. Female
3. Do you have any access to mobile phones?
   1. Yes
   2. No
4. What is the brand of your mobile phone?
   1. Oppo
   2. Vivo
   3. Xaiomi
   4. Apple
   5. Nokia
   6. Samsung

Kindly choose your option from the above___

Will you please justify why do you use the brand__

5. For how many years are you using mobile phone?
   1. Less than 3 years
   2. 4 to 6 years
   3. 7 to 9 years
   4. 9 years and above
6. Do you have any job?
   1. Yes
   2. No
7. What kind of jobs are you employed in?
   1. Self employed
   2. Public job
   3. Private company jobs
   4. Business
8. Is mobile phone important? please specify your option from the following
   1. Yes
   2. No
      1. If yes, please select the reason why
         1. Showoff material
         2. Portable in nature
         3. Handy
         4. Proper connection

Please justify your answer from the above___

9. Do you think high end mobile phones are best? How much importance does high end mobile phone have?
   1. Yes
   2. No
      1. If yes, how much importance does it have. Please select the option from the below
         1. Extremely important
         2. Important
         3. Don't know
         4. Not important
         5. Not at all important

Will you please justify your optionchosen___

10. Are you satisfied using your recent mobile? how much satisfied are you?
    1. Yes
    2. No
       1. Very satisfied
       2. Satisfy

• Neutral

1. Not satisfied
2. Extremely dissatisfied

Please choose the option from the above__

Will you please justify your option___

11. What is the brand of your phone you are actually using?
    1. Oppo
    2. Vivo
    3. Xaiomi
    4. Apple
    5. Nokia
    6. Samsung

Will you please choose the option from the above__

Can you justify your option___

12. Why do you prefer a branded phone?
    1. Good support from family member
    2. Proper knowledge regarding service
    3. Good update in irregular period of time
    4. Proper show off material

Will you please choose the option from the above__

Can you justify your option__

13. What benefits do you receive from branded phone?
    1. Extremely convenient customer care support
    2. Abundant service centre
    3. Proper battery life
    4. Better goodwill
    5. Proper longevity

What is your option from the above_

Will you justify the option please__

14. Do you think you will have new mobile phone in future?
    1. Yes
    2. No
       1. If yes why?___
       2. If no why?__
    3. How do you choose which branded mobile to use?
       1. After going to the reviews of other ka
       2. After going through div using YouTube
       3. After comparing with other mobile brand
       4. Taking decision with family members
       5. Others

Which option did you choose from the above_

Why did you choose the above option_

16. How satisfied are you busy specifications provided by the branded mobile
    1. Highly satisfied
    2. Satisfied
    3. Neutral
    4. Not satisfied
    5. Highly dissatisfied
17. Do you think you will recommend your mobile phone to other?
    1. 1
    2. 2
    3. 3
    4. 4
    5. 5
       1. 1 is not at all
       2. 2 is may be

• 3 is I do not know

1. 4 is obviously
2. 5 is most obviously

What is your option from the above__

Reason behind choosing the option___

18. Which mobile phone brand do you think is leading the market?
    1. Oppo
    2. Vivo
    3. Xaiomi
    4. Apple
    5. Nokia
    6. Samsung

Kindly choose your option from the above_

Justify your option___

19. Do you think your financial condition direct you to select the brand?
    1. Yes
    2. No
       1. Why yes?__
       2. Why No?__

References

Barkan, S.M., Bintliff, B. and Whisner, M., 2015. Fundamentals of legal research.

Benelli, G., 2015. Plant-borne ovicides in the fight against mosquito vectors of medical and veterinary importance: a systematic review. Parasitology research, 114(9), pp.3201-3212.

Birkland, T.A., 2015. An introduction to the policy process: Theories, concepts, and models of public policy making. Routledge
Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach. John Wiley & Sons.

Hart, C., 2018. Doing a Literature Review: Releasing the Research Imagination. Sage

McNabb, D.E., 2015. Research methods in public administration and nonprofit management. Routledge

Stewart, L.A., Clarke, M., Rovers, M., Riley, R.D., Simmonds, M., Stewart, G. and Tierney, J.F., 2015. Preferred reporting items for a systematic review and meta-analysis of individual participant data: the PRISMA-IPD statement. Jama, 313(16), pp.1657-1665.

Taylor, R.R., 2017. Kielhofner's research in occupational therapy: Methods of inquiry for enhancing practice. FA Davis.

Zsambok, C.E., 2014. Naturalistic decision making: where are we now?. In Naturalistic decision making (pp. 23-36). Psychology Press