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MKT601 Contemporary Marketing 2

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Task

The marketing report is to be based on a company (product) of your choice. The company must have an online and offline presence. You are expected to analyse the current market conditions, target market, marketing mix and then formulate recommendations.

It is suggested that you do NOT choose successful multinationals such as McDonald’s, Apple, Sony, Nike etc. You need to receive lecturer approval of your choice of company prior to commencing the assignment.

 
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