MKTG3040 Services Marketing

(Service name is magic yellow bus- inner west council)

Ensure you cover and fully describe:

• The organisation’s mission
• aims
• outcomes
• philosophy
• Geographical coverage and
• target groups
• Diversity, risks and vulnerabilities of the target groups.
• The Programs/projects they provide to children, families or the community.
• Funding model
• The multidisciplinary and delivery approaches utilised.
• Identify the support needs and the risk and protective factors relevant to the children and families who use the service.
• Include other information relevant to the service such as newsletters, brochures; parent information; volunteer booklets, policies and procedure guidelines, etc

The following service overview helps in setting up of values of services provided by Magic Yellow Bus. It shows how the services are delivered differently. Further, it introduces the proven processes to offer services effectively.

The study has demonstrated various risks and vulnerabilities for targeted groups. Besides, different delivery approaches, multidisciplinary steps and finding models are also shown here.

Firstly, there are fulfillment of various business regulations for Magic yellow Bus. This include asbestos, creating site pollution, fire safety and market stalls. Besides, there are checking of noise and creating premises of skin penetration. Secondly, there are home safety regulations for Magic Yellow Bus. This includes the above sites along with swimming pool safety and smoking from wood heaters. Then there are needs to meet various park plans of management. Examples of this include, Weston Street Conservation Management Plan, Balmain East Foreshore Park of management, Birchgrove park conservation management plan, Birchgrove park master plan, Balckmore Oval Plan of management, Bridgewater park master plan, Camdenville Camperdown, Easton, Hammond Park, Lambert, Leincchardt, Mortbay, Punch Park of Management. Besides, there are Sydenham Green Plan and War memorial Park Plan of management and so on. Lastly, various policies are to be implemented effectively for Magic Yellow Bus. These are affordable housing policy, code of meeting practice of council meetings, community engagement policies, media policies, model cod of conducts, public access to information policies, sponsorship policies, social media policy for councilors and many more ("Magic Yellow Bus - Inner West Council", 2018).

The various goals are identified below:

• The “Magic Yellow Bus” intends to let people get out of a house and enjoy the fresh air.
• It also aims children to play and make interaction with others in that area.
• It expects various tools for children for playing and it is available at various parks across the inner west every week.
• They also wants to bring great scope for parents in the solicitation and meeting other guardians with children of the same age.

The various results are identified below.

• Children are able to interact and play with others in external setting.
• Supporting children with families in developing literacy and language.  
• This is helpful to extend their imagination in funny environments
• Developing numeracy and cognitive skills.
• Creating emotional and social skills.
• Learn to listen and communicate.
• Lastly, the families at Inner West Council have the scopes o connect with others and access local community and parenting information in inclusive and safe environment.

They have been providing environments that are helpful of families to engage, collaborate and connect in the development and learning of children. They have supported caregivers and parents for developing supportive and strong networks with caregivers and parents. Moreover, they have provided access to local community and then parenting information. This also includes scopes o connect with service providers for support, advice and information. They have been respecting and recognizing children to understand their interests, abilities, needs and personalities. Further, they have welcomes various families with full respect("Magic Yellow Bus - Inner West Council", 2018). They have been fostering diversity through identifying the skills and strengths they have brought as the role of fundamental caregivers of children. Lastly, as far as safety and health is considered, they have been involved in maintaining hygiene, safety and health through conducting consistent risk analysis and security checks, supervision of playing session sectors and cleaning.

On Monday it works in Petersham Park at Petersham. On Tuesday it is found at Tillman Park at Tempe along with McNeilly Park situated at Marrickville. At Wednesday it performs activities at Steel Park, Marrickville and “Camperdown Memorial Rest Part at Newtown. Next, on Thursday, it works at Enmore Park, Marrickville. Lastly, it is found at Johnson Park, Dulwich Hill (Khoshafian, 2016).

The targeted groups are families having children with ages up to 12 years. They stay mainly at local government areas of Marrickville and Leichhardt, and suburb of Glebe.

The diversities include demonstrated skills of teamwork and capabilities for working collaboratively and respectfully as an efficient member of Magic Yellow Bus’s diverse team. Further, there are various interest and enthusiasms in playgroup programs and play-based learning for babies, until 6 years of age (Lovelock & Patterson, 2015).  However, there are risks regarding lack of proper written, oral and interpersonal skills of communications. This includes the capability of finishing standard forms and various written notes. Moreover, there are abilities to communicate effectively with a broad range of individuals. However, as far as vulnerabilities are concerned, there are ethical and professional approaches in every element of activities. Besides, there is a lack of capacities and knowledge of applying WH&S, EEO and various environmental management principles in the workplace.

As far as risks are concerned, there are many instances that are identified below.

• First of all, there can be lack of joining and helping children with various activities that are suitable for their age. This also involves lack of supervising children with care.
• Next, there is lack of proper set up. This fails to meet work safety and health requirements. Further, the children can be kept away from the area of “The Magic Yellow Bus” because of setting up of staff quickly and safely ("Magic Yellow Bus - Inner West Council", 2018).

The different funding models must include shared savings, various performance incentives and performance-based findings, investment bonds, bundled payments, alliance contracting and creating clinically integrated health systems. These models are helpful to develop integrated health systems from primary care via proper cares (Lovelock & Patterson, 2015). Further, it is useful to use and collect for continually improving the value delivered to patients. Lastly, these models are risk-based pricing models, that are both upside and downside.

For instance “NSW department of family and community services” is liable to administer ADHC funded non-government services. They have been in taking for ADHC services in Sydney districts, South East Sydney and South West Sydney("Magic Yellow Bus - Inner West Council", 2018). Besides, “SDN Children’s Services Early Childhood Links” has supported families with infants having extra needs and ages 0 to 8 years. This is to access various ranges of mainstream services and activities for children staying in local community.

The risk factors include parents involved in maltreatment and improper supervision. Here, parental involvement is an essential supporting need. Besides, the risk factors can consist of laws and norms that are favourable for substance use, racism and lack of financial opportunities. Here, the protective factors are proper using of policies and criminal acts that limit the availability of risks (Weichhart et al., 2016). Besides, adverse life events are related to anxiety, depression and other behavioural health problems. Further, preventing efforts ate targeted as the set of risk and protective features. They affect to create positive impacts in various sectors.

For instance, whenever any child has any issue with hearing Magic Yellow Bus has been providing various mitigation processes. This has been depending on the cause of severity of hearing loss. The initiatives has included cochlear implants, hearing aids, assimilation of speech therapy and devices of assistive listening("Magic Yellow Bus - Inner West Council", 2018).

The newsletter and brochure must ensure the vulnerabilities and privacy risks. Besides, different parent information, guidelines for procedure and policies and booklets must include an insightful article that is documented from a practical viewpoint. This also includes contributions from insurance, risk management, health cares, medical and legal professions. For instance, “Catholic Care - Parent Education”, has provided parenting courses along with expert parenting programs for distinct parents. Besides, “The Benevolent Society— Child & Family” has delivered integrated case works, parenting support and education, early childhood education and counselling for families("Magic Yellow Bus - Inner West Council", 2018). Again, “Sydney Dental Hospital-Paediatric Dental Department” has been delivering oral and dental healthcare services for pre-school aged children and children with different disabilities.

The above study shows how Magic Yellow Bus has been providing an extensive portfolio of services. This service overview also highlights how it has supported their clients from the initial design. This has included ongoing management, constant development, implementation and their overall environment. Further, it is helpful to understand how the business has been delivering quick responses and personal services to set up expectations.

The “Magic Yellow Bus” serves free activities and information of communities for information services. This is held at local parks for different children and their families. The following study identifies various social policies and makes a constructive criticism.

These include the following. First of all there is participating in developing social and health policies by providing suggestions to various senior government managers. Then there is organizing departmental unit and deploying processes in meeting corporate aims set by Magic Yellow Bus’s senior management. Moreover, there are dvising and directing social policy researches, programs and consultants conducting inquiries. This includes providing documents and administers programs for communities and individuals. Next there is controlling, administering and planning budgets for administration and researches, supplies, equipment and support services. Lastly, there is directing and organizing committees and working teams in planning, managing and evaluating social and health services (Rosca, Arnold & Bendul, 2017).

Most importantly, inclusion policy is addressed by Magic Yellow Bus. The policy celebrates diversity and includes identifying and minimizing of barriers for participating and learning. These can be experienced by anyone with any ethnicity, language, gender, social background. This is also helpful in maximizing the resources.

Activities offered by the service include infancy playmat, reading (here, the story time begins at 11.45 am at Steel Park, Tillman Park & Enmore Park only) and sporting activities. Besides, there are playdough, painting and art and craft (Serrano, Hernantes & Gallardo, 2014).

The various recommendations in the current situation are demonstrated below.

• Gaining an understanding of community
• Generating and using a power
• Increasing a legislative power

However, it must be suggested that Magic Yellow Bus is at its grassroots process. Their community members must use their energy to make a change. In other words, Magic Yellow Bus must empower people to enhance their lives.

The above study helps in understanding how the Magic Yellow Bus has been performing well in an expert way. The presentations show how it can bring benefit to customers. It’s typical service overview has provided effective transportation service, treatment, education and many more.

Alpar, P., & Schulz, M. (2016). Self-service business intelligence. Business & Information Systems Engineering, 58(2), 151-155.

Khoshafian, S. (2016). Service oriented enterprises. Auerbach Publications.

Lovelock, C., & Patterson, P. (2015). Services marketing. Pearson Australia.

Magic Yellow Bus - Inner West Council, (26 Nov 2018). Magic Yellow Bus. Retrieved from https://www.innerwest.nsw.gov.au/live/community-well-being/children-and-families/magic-yellow-bus.

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