Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!
Add File

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Guaranteed Higher Grade!

PRPA 602 Public Relations Techniques

tag 0 Download 5 Pages / 1,101 Words tag 15-03-2021


Task: The use of Public Service Announcements can be a valuable PR tactic for an organization's strategic communications program. Therefore, as a PR practitioner, knowing how to create and use PSAs can be helpful when servicing the needs of a client.

Task: Radio and TV PSA Package

For this assignment, think carefully about how you will prepare this task for presentation to the Parabolic leadership and the client. 

Part 1: Draft two different public service announcements (PSAs) in an appropriate broadcast format—one for radio and one for television. Each PSA should be designed to help our client gain more audience exposure to its mission, purpose, and goals and meet a stations' requirements. 

Remember, the intent and spirit of a PSA are to be to be educational—not blatantly self-promotional, or commercial. To meet FCC rules, a broadcast station will donate airtime" to IRS-designated (tax-deductible) charitable or educational organizations. Because the airtime essentially is "free," a station my air a PSA at in an hour when commercial traffic is light, such as after midnight. Stations provide the number and identity of PSAs in their annual FCC license renewal applications. 

Review the course materials for the FCC rules, concepts for PSAs, etc.; sampling audio and video PSAs can be both instructive and helpful as you approach this task. For example, among the decisions you might need to consider could include: 

  • Who are the audiences and why?
  • What are the most important broadcast stations that should be targeted and why?
  • Should I just provide draft scripts for stations, or should I fully produce them with voice-over instructions and other production elements?
  • Could these PSA's also be used for print or social media and why? 

Note: Some format examples can be found in Chapter 6 PSAs (University of Kansas) and the other 602 Course Resource materials. Remember, these PSAs should follow the content guidelines and use "persuasion" techniques discussed in this course, as well as the writing techniques for broadcast (audio and video). 

Part 2: Research and develop a list of local radio and television stations in one area or location in which the client operates (same client you've been using from Assignment 1) and include each station's actual Points of Contact (real names, telephone numbers, etc.). 

Part 3: Draft a letter "pitching" your radio and television PSA to the single most appropriate station that will best serve the client's audiences. Remember, this is a professional judgment call, so do your best. Also, check the selected stations' PSA requirements to ensure your subject and format will meet their requirements.  

Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

Unique Document

Under Evaluation

Get Money
into Your Wallet

Total 5 pages

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2021). PRPA 602 Public Relations Techniques. Retrieved from

"PRPA 602 Public Relations Techniques." My Assignment Help, 2021,

My Assignment Help (2021) PRPA 602 Public Relations Techniques [Online]. Available from:
[Accessed 06 October 2022].

My Assignment Help. 'PRPA 602 Public Relations Techniques' (My Assignment Help, 2021) <> accessed 06 October 2022.

My Assignment Help. PRPA 602 Public Relations Techniques [Internet]. My Assignment Help. 2021 [cited 06 October 2022]. Available from:

Stuck on Any Question

Our best expert will help you with the answer of your question with best explanation.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

250 words
Error goes here

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

We Can Help!

Get top notch assistance from our best tutors !
Excel in your academics & career in one easy click!


Other Samples

Content Removal Request

If you are the original writer of this content and no longer wish to have your work published on then please raise the content removal request.


5% Cashback

On APP - grab it while it lasts!

Download app now (or) Scan the QR code

*Offer eligible for first 3 orders ordered through app!

callback request mobile
Have any Query?