Declaration And Strategic Essay For Manly Pool.

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The purpose of this assignment task is to apply what you have learned over these six weeks to a planning document that identifies key risks, challenges and opportunities in a specific facility ownership model. In this task you will need to connect management theories with a practical plan.

Related learning outcomes

This assignment assesses the following unit learning outcomes:

1. Identify the key aspects of running sports facilities and events.
2. Understand and critique management theories underpinning the management of sporting facilities and events.
3. Develop plans for managing sport clubs, facilities and events.

History and PROFILE

The Manly Pool is located on the foreshore adjacent to Marina and is perceived as an idea place to cool off. The manly pool houses a wading pool with play features for the kid’s; it also houses a 25 meter outdoor pool with an access ramp and waterslide. The pool offers learning classes for swimming and squad swimming. There are various classes of the swimming pool which are as follows:

• Aqua
• Masters
• Swimfit
• Mini/Junior squad

This strategic plan has been developed by a forum representing members of the Manly Pool where common goals are documented  in areas of Environment, Targets, Positioning and Resources.  

The plan then focuses on a SWOT analysis and identifies 4 major objectives of Manly Pool and actions. This strategic document is then supported by 3 year rolling plan that serves as a tool to achieve the clubs goals in the next 3 years.

Develop the youth of our community though swimming.

1. To attract and retain high quality human resources
2. Developing the strategic planning process of the swimming pool.
3. Upgrading the heating and induction system of the swimming pool
4. Reducing the costs associated with the operations of the swimming pool.

KEY RESULT AREAS

These areas have been identified by the Club as being key areas for future development:

• Human Resources
• Planning
• Systems
• Operations

This strategic plan is prepared with the consideration of the environment as it can be perceived at the time of writing. It is vital to highlight the issues in the general environment that Manly Pool operates in and the relevant targets, resources, competitors and finally the positioning of the Club in the community. A summary of these factors includes;

General Environment

• A strong swimming culture is associated with the region where the swimming pool is located.
• Located in a non-growing area of the region where the swimming pool is located.
• Presence of a large number of schools in the region where the swimming pool is located.
• The number of competitors in the area is increasing slowly.
• The residents of the region are fitness and health concern in nature.
• As stated by Rosca (2014) the residents of the region value trust and relationships in order to commit their loyalty to an individual or entity.

Targets

• Potential and Current Swimmers
• Former players and leaners
• Sponsors
• Queensland Government
• School and other fitness clubs
• Business community
• Guardian of current and potential learners.

Positioning

• The club which has strict safety restrictions in place for all their learners
• A club with optimal fees structure.
• A friendly swimming pool club with good market reputation.
• A kid’s friendly swimming pool club with several amenities.

Our Resources

• Highly qualified coaches and instructors.
• A well informed and well maintained website of the swimming pool.
• Effective management committee in place.
• High brand image in social media platforms.
• Top quality beverages and refreshments available for the learners and guardians.

OBJECTIVE 1 - To attract and retain high quality human resources

Key Result Areas

• Human Resources
• Employee Productivity
• Employee Retention

OBJECTIVE 2 - Developing the strategic planning process of the swimming pool

• Strategic Planning
• Forecasting
• Continuous Improvement

OBJECTIVE 3 –Upgrading the heating and induction system of the swimming pool

Key Result Areas

• Resource Efficiency
• Continuous Improvement
• Resource Utilization

OBJECTIVE 4 –Reducing the costs associated with the operations of the swimming pool.

Key Result Areas

• Operations Management
• Acquisition Strategy
• Local Sourcing

SUMMARY

While preparing the strategic plan for Manly pool it can be analyzed that the current scenario to which the swimming pool belongs, supports the future growth and development of the swimming pool. There is high growth potential for the swimming pool in the region of Brisbane, owing to the growing consciousness among the residents of the region regarding well- being and remaining fit. The Manly pool must focus on combining its strength and opportunities in order to address its weakness and threats which will help in accomplishing the needs of the swimming pool.

References

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