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Key components of Market Dojo’s existing business strategy

Discuss about the System Structure & Operation for Market Dojo.

Market Dojo is a UK based company based in South West focusing over procurement of Software as a service. The company has a competency of engineering, consultancy and the software development service.  The organization was founded by Bristol graduates with experience in engineering, consultancy, software development and procurement. They have won two awards in Technology Strategy Board grants and one LEP grant in recognition of innovative and disruptive ideas. Their objective is to help clients by developing e-sourcing in-house.  The company has strategized to rapidly expand the philosophy of ‘e-Sourcing’. This will help in organizing the resourcing and helping the client in the best possible way (Cogswell, 2006).

The process is to seek proficiency in Oracle, SAP and Ariba.  Previously the organization found it crazy, trying to take on the mature e-sourcing market. But later they managed to understand the effective growth in the field and how it is flooded by plentiful players who has an experience of 10 years. The brand somehow strategized to improve the market efficiency by offering customers to accept offerings. The organization has a strategy to enhance the capacity in the market by improving customer’s expectations. They are looking for various different opportunities to derive end-to-end solutions.

The company has an ambition to be listened to their proposition by keeping an eye on ambitions. The company vision is not fuelled by the experience and determination alone, but largely depends upon a sound market position which they were looking to explore.  The organization has allowed the competition to develop a strong, feature-rich toolset. They have also encouraged satisfaction in the market.  Market Dojo has a refreshing contribution by managing the market need.  Market Dojo has an Accessible e-Sourcing Software Qualify suppliers with questionnaires and creating a pre-qualification questionnaire on Request for Information. This simply helps in collecting information by putting forward the quotation activities. Company has a prior strategy to become a market player. By using their software the client can provide with pricing information at one place.  This is to take into account by collecting non price criteria in a weighted event.

The company has a strategy to Reduce costs through auctions. They even negotiate proficiently with auctions to find market price for the clients.  They are providing with countless types of auction that are available in an interactive environment. The company understand the procedure to use free sandpit. They are however using full functionality of the software from the buyer and supplier side at no cost. Through their previous roles they had managed e-sourcing services for key clients in the oil and gas, manufacturing, automotive and aerospace industry.  In this time period they knew the process to spot changes in a significant way. Phil is confident for the product and services provided by the company.  Though, they did not have wide commercial experience, chiefly in relative to board level strategy.  The top-level planning and direction would be applied in a significant way by meeting the targets. Market Dojo is tendering Billion of pounds every year on goods and services by companies across the globe.  There focus is to Procure as a profession by becoming more determinant and giving priority to efficient work.  Additional in a global competitive economy the company has realized the reaction of other company efficient procurement strategy. It is to realize the potential difference between profitability and receivership. 

Strategies to stay on pole position to grow rapidly and carve out their share of the market

In order to gain a competitive environment it is evident for a business to implement a competitive tool in an effective way. The process is to gain maximum benefit out of the given situation. Market Dojo has a strategy to effectively present the business plan in order to gain competitive advantage. One of the greatest challenges to an organization is in implementing its strategic plan. The organization is finding difficulty in managing the goal in order to implement the tools in a strategic way. After weeks or months of engagement the company has to gain competitive advantage over.  In order to manage the component of tools it is required to implement the strategic plans. This is required by the company to take care and feed on to move ideation to action and finally gaining results (Seshadri, 2005).   In order to gain a competitive advantage it is important to accomplish organizations frequently to create complicated strategy implementation plans. The horizontal information flow is to attain organizational process alignment. The communication plans are related to gaining performance on a long term basis. This allow in measuring and gaining accountability in terms of gaining growth.  As an important element the company is gaining specific hallmarks of an effective brand strategy. In order to gain growth the company need to implement an effective market plan.  There is different growth aspect that requires effective organization goal (Beall, et al 2003).

Strategy is important for a business organization in order to gain a competitive environment.  It is important for a business organization in a competitive environment to meet the necessity of a proper system and structure.  Market Dojo has a refreshing contribution by managing the market need.  Market Dojo has an Accessible e-Sourcing Software Qualify suppliers with questionnaires and creating a pre-qualification questionnaire on Request for Information.  The C-Suite provides the strategic implementation of the goals.  Once demonstrated the information and system structure require to be met with the definite goals. Leadership guides as a new aspect in meeting with the organization pre-decided parameters.  The poor functioning in the organization can hamper the productivity which will increase failure.  By doing so the organization requires a strong value system in order to within the organization. The Core values need to be established by putting forward the essential measures. The primary interest is to put forward the most difficult decisions. This is important for the betterment of the organization by organizing the resources in the best possible way. In order to gain a competitive advantage it is important to deal with the effective strategies (Hutchinson, 2001). Without this, organizations will lack the necessary fortitude to implement strategy effectively.  Market Dojo has an Accessible e-Sourcing Software Qualify suppliers with questionnaires and creating a pre-qualification questionnaire on Request for Information. The preliminary functions are to gain the competitive advantage when the other brands are performing extremely well. In order to survive in the market the primary function is to determine the core of a project. To make a reverse auction it is recommended to the company to gain a competitive advantage by meeting different criteria. These criteria’s are mandatory for a company to be fulfilled.  For success, there are more than a few criteria to be examined.  Specification – The IS tools requires an implementation of the goals by defining a category.  The reverse auction will be focusing on price. This will let other to make a comparison to be able to compare everyone’s prices. The procedure will create a need for bidding on precisely the same commercial terms, service levels and standard .Market Liquidity –The probability of a successful overturn auction is to increase with every supplier who is involved on building bid.  It is risky to run an auction with less than three motivated bidders. Scheduling – The timing needs to be right.  This category involves hundreds of example and all the contract end points required to examine reverse auction in a better manner (Boer, Harink and Heijboer, 2001). Otherwise it will unfavourably affect potential market liquidity. Savings potential – A reverse auction is quick and generally engages a fair amount of work.  In order to gain the effectiveness it is necessary to involve events will have well written. The process involves personally calling the supplier in order to sell clients an improvised idea. Thus this would not generally get on the direction unless there is sufficient ROI for the work. In order to ensure cost effectiveness it is necessary for the company to meet all the typical requirements. In a highly competitive economy, the purpose is too typically to ensure not only that the bidders are concerned to the contract but also involve costly investment of time and resource (Lee, Bichler, Verma and Lee, 2001).

Strategic implementation of IS tools to be used

The organization putting forward clear goals in a better way foster a cohesive environment. In this way company can gain a competitive advantage by developing relationship with the organizational goals.  The goal of organization should clearly provide pre-defined values. The overall purpose is to guarantee an environment where the company can achieve growth against other competitors.  There is a culture in an organization that requires implementation of an effective environment.  This help in developing a powerful environment in the organization. This establishes effective value and atmosphere in the organization. An effective organization guarantees growth by motivating growth. In order to gain proficiency, it is recommended to gain a competitive advantage by making effective decision (Chen, Seshadri and Zemel, 2008). This further allows the process through which the Decisions that were made are aligned to the organization's belief system.  The Value system is important for an organization in meeting long-term goals.  It is therefore necessary in strategic implementation of initiatives that change projects. There is a necessity to necessitate hard decisions in order to align the organization to the strategy. The organization has allowed the competition to develop a strong, feature-rich toolset. They have also encouraged satisfaction in the market. 

The value system is embedded into the organization that helps in achieving an implementation of the system and structure.   This provides support to the organization in meeting the end result. The boundaries related to the organization need to be coordinated with the wise decisions on behalf of the organization.  This will somehow help in influencing the culture that focus on building effortless system software.  The creation of strong consistent system and structure demonstrate values that help the organization in gaining better understanding expectations.  This helps people to be confident in their executive decision (Fuks and Kawa, 2009).   

It is impossible for the organization for motivating a pro-active environment. Without a strong value system, it is important to meet the requisite order. This is evident for the company to encourage building trust and commitment within the organization. The overall purpose is to develop strategic results without becoming ad-hoc and ineffective.  Thereby Market Dojo is a forthcoming entrant into the e-sourcing space by looking on opportunities to market. The changes required for implementation are met with passive and sometime active resistance as people keeps their heads down. This is to get market share from the dominant players.  In taking advantage of the best cloud computing technology it is evident to meet the logic behind the organization.  This is an important feature that requires proper Value systems by developing a fear of reprisal and giving them the ability to use their discretion in the implementation of strategies.  Without this, strategic implementation the organization cannot receive the support it needs to persevere the organizational interest (Engelbrecht-Wiggans and Katok, 2006). 

The e- auction is a demanding area of marketing and consequently has to put way forward to remain successful. The first challenge the company will face in the current situation is difficulty in selling the e- auction software to the organizations. Market Dojo may find difficulty in gaining confidence of the customers. For gaining there trust it is important for them to demonstrate the whole process. So, in order to overcome this challenge, Market Dojo has to process the sales in an effective way.  Market Dojo can opt for e- procurement software by putting into clear to the website. They can attain the result by categorically redistribution its benefit to the potential customers. The website can be used to serve up other purpose, for illustration, it can ground for advertisement, webinars, conferences etc (Rea et al 2006). By doing this, the principal role of the software should never be elapsed. Face- to- face is significant for managing a unique way of marketing the software. After the successful demonstration of Work Company can invite the customers by inspiring them opt for the website and do the procurement (Shneiderman, 2010).

Market Dojo can gain a significant market by contributing to the selections of actions in a distinctive position.  To take e-auctions to the succeeding level and juncture in their advancement it is important to meet the result. Market Dojo locate on the lenient that previously were in the marketplace, which improperly is ceaselessly cumulating the supplementary outstanding their contestant turn out to be with their talented e-auctions services. In addition, their software can also be encouraged to any ordinary obtaining capable by as long as a precise little obstruction to access with respect to price, usability, and most excellent practice (Engelbrecht-Wiggans and Katok, 2006). The meaning of the term is e-procurement; expend scrutiny etc. Market Dojo has realized identifies that by undertaking the typical procuring capable, their software will not be appropriate to massive proposal, for illustration, the main supermarket that run complex, combinatorial e-auctions almost on a day-to-day basis(Dai, Narasimhan, and Wu, 2005).

Market Dojo has an extraordinary motivation in order to remain competitive in the market.  The company has specified targets in order to meet the resolution to the customers. Downright unexploited market inventiveness would provide new enterprise for forward auction like assets and lands.  Such hidden commerce is enormous and would require new website strategies with the e-auction engine included into the vague end.  This is important to focus on developing effective features of market dojo contribution into imbursement system. Market Dojo has presented double imbursement plans. The first method is to Pay-As-You-Go kind approach. The next process will be ideal to excel in providing suitable e- procurement software to its customers.  The strategy is to put in place both the supply and the buyers. Also in its bid to distribute quality services it has abridged the economic pressure in the market. This will allow in excelling global competition amidst big companies like Ariba(Dai, Narasimhan and Wu, 2005).

Hyper competition is a situation rapid and energetic competition characterized by vulnerable benefit. It is thereby providing with a rapid appreciation of competition grounded on price worth competition positioning. The overall purpose is to resist in order occupying reputable product or physical markets and war based on reflective container. Hyper competition in Market Dojo is a result of new e- procurement software launched into the market. It will result into alteration of arrival in the standards provided. In such a competitive atmosphere it is difficult to because companies like Ariba. These are solidly recognized in the industry. It is important to take proper measure in order to take advantage of the new software. To respond it is necessary to be high-velocity nature. Market Dojo can manipulate by building a provisional advantage over the already recognized company. In order to gain competitive advantage it can invest in e- sourcing. Furthermore, Market Dojo can increase its performance ranks in the software through the opposing with a range of actively analogous goods and services. The company can form a merchandise market portfolio that has vigorous complementarily link with other products and services. In order to compete it is important that other competing companies offer their software. The other best process is through focused reply to the lively manufactured goods in the industry. Finally, it can take benefit of the services that it offers to its clientele so that it betters them.

It is important for the company to go global by remaining dynamic and customer- focused. By doing this the organization can step will make reputation within its customers by gaining a global figure. Furthermore, Market Dojo can spread out its branches to other strategic nations. In this way the organization will additional influence customers from all over the globe. In this way the organization will gain the software instead of other companies’ ((Essig and Arnold, 2001). Market Dojo can also plan on making a website whereby the majority of the internet user can see the changes requisite in order to gain effectiveness. Lastly market dojo can consider induction by entering into global campaign through public education in partnership with reputable firms like Google. Market Dojo may find difficulty in gaining confidence of the customers. For gaining there trust it is important for them to demonstrate the whole process (Baker, et al 2010).

To conclude, it is important to reverse auction emphasize on bidding from equal business terms. It will therefore allow in meeting prices set sideways by a bidder. It should be comparable with other bidders in order to set the standard of the goods. Market Dojo should into consideration the market liquidity prior to it starts the reverse auction. It is further important to consider the number of the bidders who are eager to use the e- procurement software or else it can run at a loss.

References 

Baker, H., Cade, J.S., Oudijk, M., Ramachadran, C.V., Roth, J., Schwarting, D., Stroh, S. and van Leeuwen, J., 2000. E-Sourcing: 21st Century Purchasing. In E-Business—Wer geht? Wer bleibt? Wer kommt? (pp. 101-114). Physica-Verlag HD.

Bartezzaghi*, E. and Ronchi, S., 2005. E-sourcing in a buyer-operator-seller perspective: benefits and criticalities. Production Planning & Control, 16(4), pp.405-412.

Beall, S., Carter, C., Carter, P.L., Germer, T., Hendrick, T., Jap, S., Kaufmann, L., Maciejewski, D., Monczka, R. and Petersen, K., 2003. The role of reverse auctions in strategic sourcing. CAPS research.

Boer, L., Harink, J. and Heijboer, G., 2001. A model for assessing the impact of electronic procurement forms.

Chen, Y.J., Seshadri, S. and Zemel, E., 2008. Sourcing through auctions and audits. Production and Operations Management, 17(2), pp.121-138.

Cogswell, J., 2006. Designing Highly Useable Software. John Wiley & Sons.

Dai, R., Narasimhan, S. and Wu, D.J., 2005. Buyer's efficient E-sourcing structure: Centralize or decentralize?. Journal of Management Information Systems, 22(2), pp.141-164.

Elmaghraby, W., 2007. Auctions within e?sourcing events. Production and Operations Management, 16(4), pp.409-422.

Engelbrecht-Wiggans, R. and Katok, E., 2006. E-sourcing in procurement: Theory and behavior in reverse auctions with noncompetitive contracts. Management Science, 52(4), pp.581-596.

Essig, M. and Arnold, U., 2001. Electronic procurement in supply chain management: an information economics?based analysis of electronic markets. Journal of Supply Chain Management, 37(3), pp.43-49.

Fuks, K. and Kawa, A., 2009. Simulation of resource acquisition by e-sourcing clusters using netlogo environment. Agent and Multi-Agent Systems: Technologies and Applications, pp.687-696.

Hutchinson, A., 2001. Industrial E-Sourcing—What Customers Need to Know. Cartegic Group Inc., Newton, MA.

Lee, C.H., Venkatraman, N., Tanriverdi, H. and Iyer, B., 2010. Complementarity?based hypercompetition in the software industry: Theory and empirical test, 1990–2002. Strategic Management Journal, 31(13), pp.1431-1456.

Lee, J., Bichler, M., Verma, S. and Lee, H.S., 2001. Design and implementation of an interactive visual analysis system for e-sourcing. In Research report, IBM Research, Yorktown Heights.

Rea, H.J., Corney, J.R., Clark, D.E.R. and Taylor, N.K., 2006. Commercial and business issues in the e-sourcing and reuse of mechanical components. The International Journal of Advanced Manufacturing Technology, 30(9-10), pp.952-958.

Seshadri, S., 2005. Sourcing strategy (pp. 5-12). Springer US.

Shneiderman, B., 2010. Designing the user interface: strategies for effective human-computer interaction. Pearson Education India.

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