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Vision statement

Discuss About The Strategic Location Of Coffee Shop Enables?

The strategic location of my coffee shop enables me to serve regular customers conveniently. My customer base mainly consists of frequent customers working within the vicinity of the business and random passersby. Some of my business assets include a standard espresso coffee maker and a refrigerated display. The display unit creates a good space for sellingready-made foods including confectionery. The working hours of the business begin at 8:00 am and ends at 5:00 pm. The staff at the coffee shop is comprised of a single manager who oversees and monitors two waiters. Currently, the operations and services offered by the business are not satisfactory. Through technology and innovativeness, there is much to be achieved by the business. For instance, acquiring a new and modern coffee maker would get the job done and the customers would be able to enjoy new coffee brands. The feedback from the customers is quite encouraging and hence the need for the creation of a comprehensive strategy that will exceed the expectations of the customers. Many customers see the coffee business as a potential game changer in the industry.

To attain a Total Brand Value that will exceed the expectations and requirements of the customers by putting more emphasis on quality, product innovation, and customer service.Through the adoption of innovativeness and technology, the business will continuously be in a position to enhance manufacturing and technical skills that will help in the creation of a superior product.The vision also seeks to deliver on customers’ expectations and produce completely unique products that will offer satisfaction to customers.

In a period of five years, the business should be in a position to create a product that will cater and satisfy the needs of people working around the shop and the random passersby. The key to achieving this is providing customers with an affordable, quality, and unique product that will exceed the customers’ expectations.

Key partners

The key partners of the business include business partners and suppliers. A business requires the support of key partners such as middlemen, wholesalers, retailers, and financial institutions. The partners play the key role in improving the effectiveness of the business model. Healthy partnerships are instrumental in determining the success or failure of a business entity. A business can optimize the utilization of resources, generate other resource streams, and mitigate risks by involving partners in major business decisions. For instance, the coffee shop might need the advice of the banks regarding the best banking products for the business. It is important to note, however, that not all partnerships will be essential for the business, such as the middlemen.

Mission statement

The business uses available and quality resources to provide satisfactory coffee to customers. The working hours of the business begin at 8:00 am and ends at 5:00 pm. The advertising of the business is done through posters and social platforms such as Twitter and Facebook. The administration ensures that all the problems affecting workers are noted and solved appropriately.

The coffee shop sells unique and quality coffee that makes the customers want to come back for more. This is the major selling point for the coffee shop. The business focusses on what it can do best; that is producing a product that meets and exceeds the expectations of the people working around the shop and the random passersby.

The business values the need for creating new customers relationships and maintaining the old ones. Some of the means of achieving this is through advertising and offering quality coffee. This increases new sales which eventually contribute to the success of the business. However, it is important to remember that the existing customers, no matter how big or small they are, are crucial and keep the business thriving. Repeat business requires the business owner to ensure that the customers enjoy the positive effect of the business.

The key resources of the coffee shop include the physical assets, intellectual resources, human resources, and financial resources. The physical assets of the business include a standard espresso coffee maker and a refrigerated display. The intellectual resources of the business include the loyal customers, partnerships, and proprietary knowledge. The staff of the business comprises the human resource. Finally, the financial resources of the business fund borrowed from capital markets and banks.

At the moment, the business is a retail shop and sells coffee to frequent customers within the vicinity of the business and random passersby.

The major costs for the business include purchasing raw material, payment of water and electricity bills, rent, and salaries for the staff.

The revenue streams for the business include one-time purchases from random passersby and recurring revenues from frequent customers.

In the future, the business will have to increase the number of partners. After the adoption of the new technologies, the business will have to partner with new suppliers and manufacturers who can deliver top-notch materials for the business. For instance, the business will have to partner with a coffee maker manufacturer who can deliver a quality product and give a warrant. The business also projects an increase in productivity and hence there will be the need for new and consistent raw coffee suppliers.

Current business model canvas

With the adoption of a self-service machine, the business aspires to provide a 24-hour service to its customers. The advertising of the business will be done through the businesses’ website and social platforms. The management of the shop will also seek to ensure that the workers are provided with a good working environment and their problems are solved adequately.

With the adoption of the new technology, the business will be able to provide quality services effectively. More brands of coffee will be introduced, customers will get loyalty rewards, card payment options will be available, and importantly, customers will be able to serve themselves. The coffee shop will create an environment where customers can enjoy quality services while at the same time saving on costs.

The business will need to understand that the new and existing customers are equally important to the business. With the increase in sales, the business will create new relationships with the customers. Also, the business will seek to offer loyalty rewards to customers who purchase frequently.

The key resources of the coffee shop include the physical assets, intellectual resources, human resources, and financial resources. The physical assets of the business assets will include a new and modern coffee maker and a spacious refrigerated display. The intellectual resources of the business will include the loyal customers, partnerships, and proprietary knowledge. The staff of the business will comprise the computer operators who will monitor the software and other general staff members. Finally, the financial resources of the business fund borrowed from capital markets and banks.

In the future, the business plans to serve a larger number of customers. Possibly, the business will also offer wholesale services. This will help the business increase the number of new customers and also keep the old ones.

The business plans to reduce the cost structure by minimizing the number of staff members. The adoption of the self-service machine will help the business cut in salary costs and invest in other crucial plans. On the other hand, some cost such as water and electricity bills are projected to rise. This is because the new machines will consume more power. The renting of a new and a more spacious shop will also add the overall cost structure.

With the diversification of the business, more streams of revenue will be created. For instance, new customers will stream into the shop as a result of the production of new coffee brands. New partnerships and expansions will also create additional revenue streams.

Future business model canvas

The value chain for the business analyzes the internal firm activities and their contribution to the realization of goals and valuable business activities. The business, through the use of technology, seeks to improve some of its activities which could enable the business to outdo the competitors. This means that focusing on the internal activities reveals the firm’s competence or incompetence (Albrechts&Balducci, 2013). The coffee shop will seek to outdo the competitors through differentiation advantage (making the coffee more unique and attractive compared to what the competitors offer). Also, the business will seek to do better than the competitors through the use of cost advantage. This means that the internal activities will be done at a lower cost while maintaining the superiority of the product.

Modern businesses need to adapt and make use of technologically forward methods which will enable them to achieve their strategic plans. It is impossible to have a strategic plan without using technology. Due to the technology advancements and toughness of doing business, the coffee shop needs to embrace innovative methods. This is how the coffee shop will achieve its strategy and overall success. In the next few years, the business will be looking forward to better collaborations, increased productivity, good communication, efficient customer acquisition, reduced costs, exemplary customer service, improved systematic processes, increased profitability, among other initiatives and strategies (Johnston & Bate, 2013). With the help of technology, all this and much more will be achievable.

There are various contributions that technology will make to the coffee shop. The adoption of technology will begin by replacing the standard espresso coffee maker with a modern and more productive coffee maker. The use of an up-to-date and efficient coffee maker will definitely increase the output of the coffee shop. The increment of output translates to better sales. Improved sales will lead to other exemplary outcomes (Smith, 2013). There is a connection that exists between the employees’ efforts and customer satisfaction. Good and satisfactory services result from managed services which enable the employees and business owners to work efficiently.

The second technological approach would be to use a near-field communication (NFC). This is a method of payment that uses radio waves. The customer’s smartphone, containing a special chip, is swiped close to a sensor and money is deducted from the customer’s account (Chadwick, 2013). This is a major technological advancement that allows customers to make payments via smartphones. Another alternative is the contactless payment method (Cassidy, 2016). The incorporation of these technologies in the coffee shop would mean that a lot of time will be saved and there would be no need for seeking the services of manual cashiers. Also, these payment methods are best suited for making small payments and hence the coffee shop would greatly benefit from these types of payments. Notably, increasing the methods of payment also increases the customer base (Dibrell, Craig &Neubaum, 2014). Customers who prefer to use electronic methods of payment rather than cash payment methods will be attracted to the shop.

Another strategic plan is to minimize the number of employees and save on salary expenses. The business intends to get rid of all the waiters and the cashier in future. With the use of technology, this will be achieved. The adoption of a self-service technology would enable the coffee shop to operate with minimal assistance from the staff, and still offer a wide variety of quality coffee (Haines, 2016). In fact, large and developed coffee shops have adopted this technology and it has worked perfectly. Moreover, the coffee shop will need the services of a large machine that can accept payments via cards (Lichfield, Kettle & Whitbread, 2016). This will improve the number of sales per day and eliminate manual cashiers. Generally, the adoption of the self-service technology will increase the efficiency of doing business, uplift the status of the business, eliminate manual cashiers, reduce the number of employees, and improve the overall profits.

It would be important also to keep customer data, no matter the type of payment systems used in the coffee shop.This is vital and is not necessarily for stock control or tax purposes. With the use of computer software, the coffee shop can be able to track customers purchases (Baltzan, 2012). This will help the business offer its customers loyalty card schemes. For instance, if a customer is used to buying an espresso, but rarely purchases an expensive drink, the computer software should be able to detect this and offer the customer a slight pre-determined discount whenever he/she buys the expensive drink (Lee, Park, & Park, 2013). This will play a great role in creating a customer loyalty and the eventual result will be improved sales and more profits. This is one of the major reasons why keeping customer data is important.

The final technological approach would be to adopt technology in marketing. With a sound marketing strategy, the coffee shop should be able to create a competitive advantage over other coffee shops (Baden-Fuller &Haefliger, 2013). Various marketing technologies can be used to achieve this. To start with, a website enables potential customers to find crucial information regarding the coffee shop. For instance, customers can view the menu, location, and working hours. The website can also be used to showcase the uniqueness of the coffee shop and the exemplary products offered. Also, the coffee shop should create a social media profile which will enable the business to communicate with potential customers on the social media platforms (Onetti, Zucchella, Jones, & McDougall-Covin, 2012). It is also important to note that customers take a look at the online reviews before making a purchase decision. Therefore, this should be put into consideration (Laudon &Traver, 2013). In addition to this, a welcoming environment should be given to the customers considering the fact that most people visit the coffee shops to get their work done.For this reason, streaming music and a powerful WIFI connection should be availed for customers.

Diagrammatic representation of the strategic plan (for the next five years)

Thetable below illustrates the strategic plan implementation over a period of five years.

Year

Strategic plan

Year 1

Replacing the standard espresso coffee maker with a modern and more productive coffee maker. This will create a modern and more effective way of doing business.

Year 2

Use a near-field communication (NFC). This method of payment uses radio waves. The customer’s smartphone, containing a special chip, is swiped close to a sensor and money is deducted from the customer’s account. Another alternative will be the contactless payment method.

Year 3

The adoption of a self-service technology would enable the coffee shop to operate with minimal assistance from the staff, and still offer a wide variety of quality coffee. This will improve the number of sales per day and eliminate manual cashiers.

Year 4

With the use of computer software, the coffee shop will be able to track customer purchases. This will help the business offer its customers loyalty card schemes.

Year 5

The final year will entail adopting technology in marketing. With a sound marketing strategy, the coffee shop should be able to create a competitive advantage over other coffee shops.

The above-stated strategies are bound to affect the society and environment in one way or another. The strategy largely depends on technology for its full realization. There is no known way to separate the society and technology (Steyn, 2012). Despite the numerous benefits the coffee shop will reap through the use of technology, the society may be negatively affected. For instance, the adoption of a self-service technology to the coffee shop will translate to a jobless society. Cashier jobs which would have been taken up by some members of the society will be done by the machines.

In the long run, continued use of technology may result in the depletion of resources. As the demand for new advancements in technology grows, humans will tend to put more pressure on the natural resources (Therivel, 2012). Evidently, the population is increasing day by day and, the coffee shop, for instance, will need more coffee makers. The coffee maker manufacturers will see this as good news. However, the increase in demand will lead to the over-exploitation of natural resources such as aluminum (Eden & Ackermann, 2013). At a certain time, the planet will have no natural resources.

The business plans to reduce the negative effects in various ways. For instance, the expansion of the coffee shop will lead to the creation of more jobs. The adoption of new technologies makes consumers desire other types of products. Therefore, the business will need to adjust some operations to cater to the new market needs (Martin, 2014). The use of a new computer software to keep customer data, for instance, will require a new expert to come in.  This is one of the ways the business will mitigate the negative effects and create more jobs.

Second, the coffee shop can play the key role in advocating for the conservation of natural resources. Scientists argue that plastics can replace metal (Slack, 2015). Therefore, the coffee maker manufacturers can consider the use of plastics to manufacture their appliances. Such initiatives will play a great role in the conservation of the environment.

Definitely, the strategic plan will have more benefits than drawbacks. To start with, the productivity of the employees will be increased. Use of computer programs, for instance, will enable the staff process information more quickly (Hill, Jones & Schilling, 2014). This will help the workers to process workloads more efficiently without having to make use of the manual methods which may be tiresome (Gordon, 2013). Also, the business will be able to form new partnerships and reach new markets. The business can reach out to national, regional, and international markets. At a certain point, the business will be able to outsource some business functions. Outsourcing business functions will mean quality and satisfactory products for the society.

Often, the stakeholders rush to approve and implement a strategic plan without understanding the strategic assumptions and scrutinizing them. It is crucial to acknowledge the existence of assumptions during the process preparing strategic plans. There are three basic assumptions that the business will have to make. First, some assumptions will be made about the business and its environment (Daley, 2012). These assumptions tend to revolve around demographics, interest rates, and many more factors that are bound to face the business. The coffee shop, for instance, will need to borrow loans from local banks. However, there is no guarantee that the interest rates will not rise after taking the loan. The second assumption will entail the specific capabilities that the business will have to create and maintain. The business will be required to make some decisions regarding the cash flows, costs, and productivity. For instance, the business will have to make an assumption about the productivity of the new coffee maker. Third, the business must be able to shift gears when responding to events that are out of control (Short, Baker, Carter, Jones & Jay, 2013). This will include a contingency plan that will enable the business deal with the real world if things do not materialize as planned.

References

Albrechts, L., &Balducci, A. (2013).Practicing strategic planning: in search of critical features to explain the strategic character of plans. disP-The Planning Review, 49(3), 16-27.

Smith, R. D. (2013). Strategic planning for public relations.Routledge.

Johnston, R. E., & Bate, J. D. (2013). The power of strategy innovation: a new way of linking creativity and strategic planning to discover great business opportunities. AMACOM Div American Mgmt Assn.

Daley, D. M. (2012).Strategic human resources management. Public Personnel Management, 120-125.

Short, M., Baker, M., Carter, J., Jones, C., & Jay, S. (2013). Strategic environmental assessment and land use planning: an international evaluation. Routledge.

Gordon, G. L. (2013). Strategic planning for local government.ICMA Publishing.

Slack, N. (2015). Operations strategy.John Wiley & Sons, Ltd.

Chadwick, G. (2013). A systems view of planning: towards a theory of the urban and regional planning process. Elsevier.

Cassidy, A. (2016). A practical guide to information systems strategic planning.CRC press.

Dibrell, C., Craig, J. B., &Neubaum, D. O. (2014). Linking the formal strategic planning process, planning flexibility, and innovativeness to firm performance. Journal of Business Research, 67(9), 2000-2007.

Haines, S. (2016). The systems thinking approach to strategic planning and management. CRC Press.

Lichfield, N., Kettle, P., & Whitbread, M. (2016). Evaluation in the Planning Process: The Urban and Regional Planning Series (Vol. 10). Elsevier.

Baltzan, P. (2012). Business driven technology.McGraw-Hill/Irwin.

Lee, C., Park, H., & Park, Y. (2013).Keeping abreast of technology-driven business model evolution: a dynamic patent analysis approach. Technology Analysis & Strategic Management, 25(5), 487-505.

Baden-Fuller, C., &Haefliger, S. (2013). Business models and technological innovation. Long range planning, 46(6), 419-426.

Onetti, A., Zucchella, A., Jones, M. V., & McDougall-Covin, P. P. (2012). Internationalization, innovation and entrepreneurship: business models for new technology-based firms. Journal of Management & Governance, 16(3), 337-368.

Laudon, K. C., &Traver, C. G. (2013). E-commerce. Pearson.

Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.

Martin, R. L. (2014). The big lie of strategic planning. Harvard business review, 92(1/2), 3-8.

Therivel, R. (2012). Strategic environmental assessment in action.Routledge.

Eden, C., & Ackermann, F. (2013). Making strategy: The journey of strategic management.Sage.

Steyn, B. (2012). Strategic management roles of the corporate communication function (Doctoral dissertation).

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