How Ubiquitous Media Systems Are Used In Business Organizations?

Introduction to ubiquitous computing

Question:

How Ubiquitous Media Systems Are Used In Business Organizations?

To start with, ubiquitous computing is basically an established concept in computer science as well as software engineering, which is generally adopted for making computing prevalent everywhere and everytime (Bell and Dourish, 2007). In contrast to desktop computing, this particular computing typically holds the ability of being utilized in any format, through any device as well as in any region. This approach makes possible for several different users to easily interrelate with computer, which essentially prevails in different forms such as laptop computer and tablets (Akesson & Eriksson, 2007). Additionally, the technology also enables the user for interacting with computer by way of terminals, which are present within objects such as a pair of glasses or a fridge. Progressive middleware, latest materials, mobile protocols, new I/O, operating systems, sensors, internet, mobile codes, networks along with microprocessors are few among the fundamental techniques, which are frequently used for supporting ubiquitous computing. Taking into consideration the above discussion this particular research attempts to examine how ubiquitous media systems are used in business organizations. 

The chief objective of this research project is chiefly to examine how ubiquitous media systems are used in business organizations. 

The concept of ubiquitous computing has been stated in wide-ranging research subjects worldwide. Few of the research areas are artificial intelligence, human computer interaction, distributed computing, mobile networking, location computing and context-aware computing.  The majority of the present-day human-computer interface frameworks, whether command-line driven, GUI-based or menu-driven as per several researchers, are essentially insufficient as well as unsuitable in case of ubiquitous media (Cope & Kalantzis, 2010). Moreover, this statement basically implies towards the actuality that currently, there exists no any suitable natural contact model, which has been revealed and would sufficiently function like a ubiquitous computing system (Bell and Dourish, 2007). Nevertheless, one could not overlook the actuality that we all live within an ubicomp sphere in several different manners. Few facts, which assist this notion, take in interactive whiteboards, GPS, digital audio players, mobile phones and lastly, radio-frequency identification.

The application of ubiquitous media within companies has been greatly illustrated through a number of researchers. Several research studies performed related to such types of media have failed to highlight several important points. These can prove to be the likely gaps, which form the main grounds of this particular research, taking in the fact that the studies haven’t highlighted specific processes or measures around which the precise returns on investments could be equated over one means to other in comparison to the traditional techniques. Taking into consideration the above discussion, this particular research attempts to examine how ubiquitous media systems are used in business organizations. 

To start with, ubiquitous computing is basically an established concept in computer science as well as software engineering, which is generally adopted for making computing prevalent everywhere and everytime. In contrast to desktop computing, this particular computing typically holds the ability of being utilized in any format, through any device as well as in any region. This approach makes possible for several different users to easily interrelate with computer, which essentially prevails in different forms such as laptop computer and tablets (Akesson & Eriksson, 2007). Additionally, the technology also enables the user for interacting with computer by way of terminals, which are present within objects such as a pair of glasses or a fridge. Progressive middleware, latest materials, mobile protocols, new I/O, operating systems, sensors, internet, mobile codes, networks along with microprocessors are few among the fundamental techniques, which are frequently used for supporting ubiquitous computing.

Objective of the research project

The application of ubiquitous media within companies has been greatly illustrated through a number of researchers. Several research studies performed related to such types of media have failed to highlight several important points (Bell and Dourish, 2007). These can prove to be the likely gaps, which form the main grounds of this particular research, taking in the fact that the studies haven’t highlighted specific processes or measures around which the precise returns on investments could be equated over one means to other in comparison to the traditional techniques.

The security and privacy of corporate information hasn’t been guaranteed because of illegal admittance and attack through computer viruses. The majority of authors have not mentioned anything associated with data safety both offline as well as online. High fight for space within the marketplace has augmented overall adverts in social media platform and the users have several choices to make use of. The researchers haven’t mentioned anything related to how the application of such media systems could improve customers retention without unavoidably harassing them, in spite of their services and products being well-known.

An alternative to saving time without necessarily interfering with the running of systems has not been mentioned either by the authors hence a potential gap; the future of use of ubiquitous media in business management and its relation to contribution towards achievement of vision 2030 has not been mentioned or foreshadowed hence can also be an opportunity for research (Bell and Dourish, 2007). The effect of using these media systems in businesses, managing of data, employee performance and the retrenchment in relation to organizational culture has also not been mentioned.

These ubiquitous media systems have to be incorporated/ intergraded in the initial running of the business for compatibility and improved innovation which will result in enhanced productivity. The levels of integration vary differently according to (Roussos, 2006). Some of these levels include; informational system integration which involves; directional integration, electronic/ data, physical/ temporal, semantic/ contextual and many others (Schoch & Strassner, 2002). The other is Enterprise level of integrations which involves; system specifications, system user, global integration, organizational integration and many others. The use of these media systems shares a vision of inexpensive, robust, small networked processing devices in their operations (Safko, 2010). The use of ubiquitous media in business is also referred to as U-Commerce by means of information and communication technology.

Primary Question

How ubiquitous media systems are used in business organizations?

Secondary Questions

What are the privacy issues in the use of ubiquitous computing

What is the use of ubiquitous media in business

The research methodology could be largely split into two categories namely quantitative and qualitative research methods. A number of studies have established that both the research techniques are significant in nature (Punch, 2005). Nevertheless, the approach of qualitative research lays focus upon collecting subjective data whereas the quantitative data lays focus upon digits as well as numbers. Taking into consideration this particular research it has been decided that the research would be a mix of both quantitative and qualitative methods. However, more focus would be laid upon quantitative. The research would involve be based upon both primary and secondary facts, First of all, the primary data would be collected through way of interviews conducted among the employees of the chosen MNC. Secondly, the secondary data would be collected from different sources such as texts, journals, online sources, past research studies and books.

Existing research and its gaps

Qualitative research

The qualitative research would involve interviewing the sample size of around 10 individuals belonging to the concerned department of the chosen company. The interview questions would be set in a manner that they help in gathering maximum information and perceptions of the individuals involved.

Quantitative research

The quantitative research would involve distributing questionnaire among the sample size of around 50 individuals belonging to the concerned department of the chosen company. The survey questions would be set in a manner that they help in gathering maximum information and perceptions of the individuals involved.

Like every research this research also involves few limitations. These include:

Firstly, the research is chiefly based upon quantitative research considering the short time-period of the study. However, effort should have been made to focus more upon qualitative research as it helps in better understanding the perceptions and views.

Secondly, the research is solely focussed upon one particular company. Thus, there would be limited findings. Thus, efforts should be made to conduct further research by considering two or more companies and making comparison between them. 

Blaxter et. al. (2006) holds the view that the formation and management of a research plan that completely highlights the all-inclusive process scope in contrast to a practical timescale is vital for the development of a sound control for a project or activity. Likewise, this particular research study aims to examine how ubiquitous media systems are used in business organizations across a time-period of around 12 weeks i.e. 3 months. Every week is linked to a diverse activity as well as the table below highlights that in great details:

Conclusion

To conclude, it can be clearly stated from the above discussion that this particular research study attempts to examine how ubiquitous media systems are used in business organizations. The application of ubiquitous media within companies has been greatly illustrated through a number of researchers. Several research studies performed related to such types of media have failed to highlight several important points. These can prove to be the likely gaps, which form the main grounds of this particular research, taking in the fact that the studies haven’t highlighted specific processes or measures around which the precise returns on investments could be equated over one means to other in comparison to the traditional techniques.

References:

Blaxter, L., Hughes, C. and Malcolm, T., 2006. How To Research. Berkshire: Open University Press

Åkesson, M. and Eriksson, C., 2007. The vision of ubiquitous media services: how close are we?. Human Interface and the Management of Information. Interacting in Information Environments, pp.222-232.

Bell, G. and Dourish, P., 2007. Yesterday’s tomorrows: notes on ubiquitous computing’s dominant vision. Personal and ubiquitous computing, 11(2), pp.133-143.

Cope, B. and Kalantzis, M. eds., 2010. Ubiquitous learning. University of Illinois press.

Croteau, D. and Hoynes, W., 2006. The business of media: Corporate media and the public interest. Pine forge press.

Punch, M., 2005. Introduction To Social Research: Qualitative And Quantitative Approaches. London: Sage

Roussos, G. ed., 2006. Ubiquitous and pervasive commerce: New frontiers for electronic business. Springer Science & Business Media.

Safko, L., 2010. The social media bible: tactics, tools, and strategies for business success. John Wiley & Sons.

Schoch, T. and Strassner, M., 2002. Today's impact of ubiquitous computing on business processes.