“Media” word has been gathered from word medium which signifies carrier or mode. Media is mainly needed for reaching and addressing the target group and audience. This particular word was used with respect to two that is newspaper and books. Print media and development of technology has helped media to focus on television, movies and internet. In the current world, media has become an important aspect for the day to day use. The present media aims to play an important role in shaping and creating the opinion of public and providing strength to the society. Media makes use of sword that is democracy. It works like a watch dog which protect the interest of public from any malpractice and build public awareness. At present, politicians are taking complete advantage for their position like crime syndicate and taxpayer money. It is given out of personal gain for influential people which acts like a spectator media for gaining responsibility. The fourth pillar of judiciary and legislation where media of today which embraces the role of acting against the misdeeds and partiality to the society.
In the period of liberalisation, both privatisation and globalization of the world have reached out the room for thanks media. The introduction of television in the late 70s has resulted in visual media as it has become an important tool for informing the present news to the society. Media helps in entertaining people and giving a shape to the public opinion. World wide web and web technologies of 2.0 have ultimately given rise to electronic platform where common can easily express their views by the help of blogs, posts on essay social media platform like Facebook and twitter. When the whole thing is coupled with international print then media will make use of audio video and social media that help in diversification of rich media industry.
Media help in criticising the government that ultimately helps in better function on the present democracy. In addition, it will help in highlight the contribute of the opposing parties in developing countries. This particular step helps in providing a tough competition to the party in action. It will help in giving a healthy competition along with frequent monitoring by media which brings new dimension to the country. As per the Use and Gratification Theory, media message is not injected to the whole mass for reacting to the particular message. In this, mass is quite active and so the question of media message is not completely satisfied. The whole idea of speaking up and not staying quite has been given by media. At present, people get a lot of idea about social movement which is active that help in media and mass communication. Media does not bring any kind of limit to the socio-political problem but also aim to focus on the complete economy. The present exchange rates are being completely monitored on regular basis and presented in front the mass by media. There is regular monitoring of exchange rates and present in-front of mass by media. The overall rate of fuel price is completely presented by media. Media help in anticipating the gold prices in the future so that people can make decision on regular basis.
Media is very much helpful in fighting completely against various negative thing like nepotism and institute machinery. In addition, it focuses on carrying out relentless on some of campaign completely against them. Some of the recent scams like commonwealth and 2G were completely exposed as a result of television and printing media. The platform of media acts like catalysts to the government that aims to swing to various action inclusive of suspended minister and them into jail. Media aims to play a key in transmitting important scheme and benefits to the target audience.
Media aim to play a key role in the present society. In the last few years, media is one of method which is needed for controlling both people and leisure. In the earlier days, there was no newspaper and television where people aims to make of literature like a source of information. Some of the books like “Iliad” helps in making different stories which is about great kings. The people will make of collected information. At present, media is considered to be as one important part of our live and society as media can be defined as the combination of all kind of information. An average man aims to spend around 4 hours on a day for watching TV and reading newspaper. There are various kind of information sources where each one of them needs to be specific and dedicated.
There are mainly two kinds of newspaper like broadsheet and tabloids. Broadsheet are considered to be target which is merely realistic approach to news. The given articles aim to focus on much on political and foreign items. The article emphasizes on both foreign and political item. The publication is considered to be much less than tabloids. At present, tabloid newspaper focus on people who aim to get only amusement from newspaper. The point should be noted that they aim to cover the same news where they tend to focus on gossip and issues of personality. The focus is on shorter articles and focusing more picture instead of text. They aim to refuse and neglect the whole idea of publishing of political and foreign news. Newspaper is completely based on bias and their view on what has already happened.
Most of the government leader around in the developing world focus on getting complete control over media with respect to jealousy and guiding their members. It is mainly towards the noble path for national development and for ensuring that media is not on the wrong hands. It merely relates to the point that state control is considered to be mainstream media that is justified with respect to national development and natural security. At the time of election, media aims to play a role in publication as well as taking part in advertisement for politicians and for their campaigns. The mainstream media is completely controlled by National needs which is not in public. There is need of wide coverage which is to be done for the pro-government and minimum reporting which is to be done in opposition. Media ownership aims to play a key role behind Barisan national which is completely fault and portrayed for the vote of the political party.
Media aims to play key role in providing safety valve for release for any money spent for emotion or even issues or combination of issues in this country. It is due to the heavy ownership by the government which focus on credibility and reliability for the mainstream media. Media aims to work like public sphere which is considered to be important for the present society. It aims to work like a forum where public can easily communicate on the same platform that allow the citizen to be informed about various issues. This particular aspect allow citizen to be updated and informed on the social development for control and observe of political, economic and other aspects.
There are various forms of media in the current society that is printing media, social media, television, internet and radio which are considered to be useful. Communication can be established by the help of media platform. It helps in transmitting information that is from one person to another by using of mobile phones, radio and Television for updates. Media aims work like watchdog for democracy and implementation of government. In addition, it helps in creating awareness to the public for any kind of malpractice. In the adversarial role it is needed for monitoring and evaluation of government so that they can make them transparent and accountable in nature. On the media platform that is television which is available on reality and talent search magazine and social media are available there. Local radio reach in the rural and vulnerable group help in creating awareness on various groups can bring huge number of benefits. It ultimately helps in enlightening on public for their rights and various policies. In addition, it will help in analysing the fact how they will be affect indirect and direct way. Television have ultimately shaped the overall attitude and behaviour of people which affect their family and social relation.
Media aims to play a key role in the overall welfare of the society working like educator, informer, entertainment and influencer. The present media ownership aims to put amount of threat and question of credibility which acts like major role in the media. Political issues are completely depended on media which highlights the important things. It merely aims to work like in the form of influence for political mind-set for media users. By the help of bombarding of mainstream for the pro-government problem towards the society. Media aims to have different point of view that is shifting the alternative media for abstract the opinion of diverse. Media and politics are considered to be an important aspect for opinion and comments for public take place which is achieved in the form of democracy.