Critique Essay On Systems & Technology For MonetLoyalty.

A customer loyalty scheme called MonetLoyalty

Discuss about the Critique In Systems & Technology for MonetLoyalty.

Through the development of new Information System business organizations will be able to bring effective business level change and beneficial outcome from it as well. With the help of innovation and creativity every company could gain measurable successful outcome from the competitive marketplace (Zhao et al., 2015). This report depicts the importance of implementing information system in a group of 5 holiday resorts. These five resort owners have decided to deliver a better value opportunity to the consumers those are important for the improvement of the functional efficiency of their business operation. Different online booking websites are there such as booking.com, travel.com.au, are there through which the users will be able to access information and even also able to book for the resorts including breakfast, dinner, lunch as well. This advanced application is costly but many security aspects are also associated to it. Due to the presence of different security perspectives the service providers will be able to gain many other additional success criteria in terms of security as well.

In order to improve the exiting business efficiency it is very much necessary for the business organizations to adopt advanced level technologies in terms of development of online website (Vaishnavi et al., 2017).  In traditional booking the consumers used to face different issues and challenges however, in order to mitigate those challenges adoption of technical advances have become a beneficial activity. In order to serve these activities without any kind of errors, proper application of the activities and role play of the project team members are needed to be served properly (Bemile, Achampong & Danquah, 2014.

Considering different business environment it has been determined that, two different components are there named as information technology and information system. Information technology is an independent variable whereas, the information system, a dependent variable that is dependent on information technology (Adams & yuonakuu solomon, 2016). The information technology will be able to develop Information System for the consumers. Another application is also there that helps to improve the business efficiency through the development of mobile application (Bilgihan & Bujisic, 2015). With the help of the mobile app the users will be able to book resorts regardless of their location and times as well.

The level of risks will be minimized after the implementation of the information system through the utilization of information technology. High volume of information can be stored and access will reduce error after the implementation of the information system for business operations (Ladhari & Michaud, 2015).  On the other hand, proper hardware and software are also needed to be acquired to implement the information system for booking the resorts.

Difference between Information system and information technology

After the deployment of the mobile app the integrated resorts operation will b able to grab more number of consumer’s from the competitive market place (Vaishnavi et al., 2017). Not only this but also, with the help of the mobile application, both the rate of consumer loyalty and brad loyalty as well will increase simultaneously.

Loyalty of the consumers is referred to as an art that helps to increase the quality of offers and services of the business enterprise (Rus & Negru?a, 2014). As customers are the most valuable asset for the consumers thus from the customer loyalty and their opinions the business strategies and the operational capability of any organization can be enhanced accordingly as the success of the business is not only partly but also entirely dependent on number of satisfied consumers. The competitive framework can be over framed with the help of the business capabilities and business competencies as well (Pan & Zhang, 2016). Based on the type of businesses different strategies are there that helps to increase the customer loyalty. The development steps are as follows:

1. An improved as well as advanced platform is required to be developed for the consumers to let the consumers know about the current business operation of the resorts.
2. In addition to this, a media for communication is also needed to be developed in terms of website feedback, voice mailing, emails etc. It will help the consumers to improve the brand loyalty and operation ability as well.
3. The online website system is required to remember the date of the birth, anniversary of the consumers and as per the dates they should wish them also to make them feel happy and special (Ozturk et al.,2015).
4. Certain special offers like, gift coupons, discounts are needed to be given to the consumers to make them engaged to the website.
5. In order to grab more number of customers it is necessary to develop and improve the customer services and customer response approach (Ladhari & Michaud, 2015). The other activities associated to the customer service are instant response, follow up calls etc.

In addition to these activities, the combinations of the five resorts are able to serve free meals, free tour tickets and flight tickets as well. It will help the consumers to get huge set of opportunities from the service. 

In order to improve the brand loyalty of the existing and newly garbed consumers it is necessary to incorporate different support system in a condescending manner through additional support and services as well (Ling et al., 2015). From the support of both the consumers end and business end the continued patronage can be enhanced accordingly.

The brand loyalty of the consumers could be enhanced with different methods those are available in the marketplace. Considering the type of business the most suitable brand loyalty enhancing method is required to be adopted by the consumers (Bilgihan & Bujisic, 2015).  In order to enhance the brand loyalty of the consumers the methods those have been identified are as follows:

Proper delivery of the values

1. The customer service developed for the company must have 360 degree focus to the service
2. In order to engage the consumers with the services of the provider’s usable expert contents should be implemented (Ozturk et al.,2015).
3. Arrangements of different promotional activities or campaigning are required for integrating the systems together.
4. The loyalty levels of the consumers are required to be developed through arranging the rewards for the consumers (Zhao et al., 2015).

In order to attract consumers from different geographical domain it is necessary to consider different tools and technologies as well. The steps for attracting the consumers are as follows:

Understand the requirement of the consumers: Before the implementation of the services for the consumers it is necessary for the service providers to understand the requirement of the consumers (Bemile, Achampong & Danquah, 2014. The two significant aspects considered for serving services to the consumers include product flow and quality services.

The ways through which the negative impacts could be mitigated

On time response for the consumers: Each consumer of any company expects to get timely response from the service providers. Thus, the consumers are required to serve proper acknowledgment for developing relationship between the consumers and the service providers.

Offers delivered for the customers: Based on the type of the consumers different offers are served. Different tour packages are available and based on the regularity, the offers are offered to the consumers.  However, before serving the offers to the consumers it is necessary for the service providers to analyze the quality of the competitors (Ozturk et al.,2015). Through analyzing the competitors the offers are required to be decided by the management authority of the online resort booking system. It will help the company to gain competitive advantages from the competitive market place.

ERP or enterprise Resource Planning is referred to as a business level solution that helps the online website providers to gain competitive advantages and measurable business success from the marketplace.  Through the application of this particular solution the user will be able to establish secured as well as a bidirectional relationship between the consumers and he service providers. Huge difference is there between the cloud ERP and on premise ERP. The benefits associated to the ERP based solution are as follows:

Requirements for resources: With the help of the based ERP system, no additional outlay capitals are required. Even the providers need not to buy external resources in terms of new servers (Ozturk et al., 2015). The application efficiency of the database also get enhanced with the help of ERP based solution.  

Enhanced security: The securities of the system get enhanced after the adoption of the ERP solution. In addition to the scalability the application reliability, availability and the support from the vendor side also gets enhanced frequently.

The other business level opportunities those are associated to the systems are as follows:

• Improvement of the international marketing
• Enhancement of the consumer base
• Exponential revenue increment
• New service implementation

Web 4.0 ultra intelligent versions is referred to as one of the most effective business platform through which the users and the consumers will be able to increase their business efficiency through gaining competitive advantages and business revenue as well. Not only this but also the Web 4.0 Level ultra-intelligent electronic Portal is an advanced agent through which the users will be recognized in a much easier way. This device has a smaller surveillance camera and facial recognition capability (Bemile, Achampong & Danquah, 2014). Moreover, it can be said that with the help of this particular application is nothing different but a biometric authentication though which the significance of a person can be identified easily. Considering the business background of the 5 group of resorts it has been defined that, for securing the web portal from the external attackers, this kind of biometric recognition rather authentication of the consumers are very much important from the business aspect (Adams & yuonakuu solomon, 2016). It will help the company to gain effective success from the marketplace.  

About the customer loyalty scheme known as MonetLoyalty

Conclusion

From the overall discussion it can be concluded that with the help of the information system the business efficiency and the growth model of online service providers gets improved exponentially. The difference between information system and information technology and the way through which the business efficiency could be increased with the help of information system are also elaborated in this report. Not only this but also the role of brand loyalty and consumers loyalty are also elaborated in this report. In addition to this, hoe the consumer’s loyalty could be enhanced are also illustrated in this report. In addition to this, the exiting business operation and functionalities could be extended, through ERP system and web 4.0 level ultra intelligent electronic portals are also illustrated in this report.  Through implementation of online websites stand beneficial for any business organization but still certain issues are also associated to it hose are needed to be resolved. The ways through which the issues could be resolved are illustrated in the recommendations.

Security development: In order to increase the business efficiency of the online resort booking service providers t is necessary for the consumers to develop certain security aspects in terms of application firewall and encryption. With the help of the application firewall and encryption none of the external users will be able to access information from the web portal without the permission of the service providers.  

Encryption: With the encryption technology the service providers will be able to increase the security of their portal and the unauthorized users will not be able to access information from the server. The consumers or users who have the decryption code only will be able to access information.

Hiring technical experts: Technical experts are required to be hired by the management authority of the website providers. Technical experts will be able to operate the system much efficiently. Even the rate of errors will also get reduced, if the system is operated by the technical experts.

References

Adams, h., & yuonakuu solomon, n. A. A. B. A. S. E. R. U. (2016). Online hotel reservation system (doctoral dissertation).

Ali, F., Kim, E. K., & Kim, Y. G. (2015). Type-2 fuzzy ontology-based opinion mining and information extraction: A proposal to automate the hotel reservation system. Applied Intelligence, 42(3), 481-500.

Bemile, R., Achampong, A., & Danquah, E. (2014). Online Hotel Reservation System. IJISET-International Journal of Innovative Science, Engineering & Technology, 1(9).

Bilgihan, A., & Bujisic, M. (2015). The effect of website features in online relationship marketing: A case of online hotel booking. Electronic Commerce Research and Applications, 14(4), 222-232.

Bilgihan, A., Nusair, K., Okumus, F., & Cobanoglu, C. (2015). Applying flow theory to booking experiences: An integrated model in an online service context. Information & Management, 52(6), 668-678.

Ladhari, R., & Michaud, M. (2015). eWOM effects on hotel booking intentions, attitudes, trust, and website perceptions. International Journal of Hospitality Management, 46, 36-45.

Ling, L., Dong, Y., Guo, X., & Liang, L. (2015). Availability management of hotel rooms under cooperation with online travel agencies. International Journal of Hospitality Management, 50, 145-152.

Ozturk, A. B., Bilgihan, A., Nusair, K., & Okumus, F. (2015, July). Mobile Hotel Booking Technology in the Hotel Industry. In INTERNATIONAL ACADEMIC CONFERENCE ON SOCIAL SCIENCES (p. 289).

Pan, B., & Zhang, L. (2016). An Eyetracking Study on Online Hotel Decision Making: The Effects of Images and umber of Options.

Rus, R. V., & Negru?a, A. L. (2014). Online hotel booking systems in Romania. Procedia Economics and Finance, 15, 1235-1242.

Vaishnavi, B., Varshitha, V., Vibesha, J., & Deepa, N. (2017). Sentiment Analysis in Online Hotel Booking. International Journal of Engineering Science, 10725.

Wang, M., Lu, Q., Chi, R. T., & Shi, W. (2015). How word-of-mouth moderates room price and hotel stars for online hotel booking an empirical investigation with Expedia data. Journal of Electronic Commerce Research, 16(1), 72.

Zhao, X., Wang, L., Guo, X., & Law, R. (2015). The influence of online reviews to online hotel booking intentions. International Journal of Contemporary Hospitality Management, 27(6), 1343-1364.