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DD202A Economics And Economic Change

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Mobile phone markets in the Arab States

The mobile phone market is a good example of how to explain some basic concepts of supply and demand. The good news for users is that over the next five or ten years, the price of mobile phones is forecast to fall. This is primarily due to some factors affecting the demand and others affecting the supply. Mobile marketing in the Middle East is starting to see the initial stages of huge growth in the online advertising industry.  With many Arabs having their first experience with the Internet on their smart phones, mobile advertising will be one of the best ways to reach a wide Arab audience over the coming years.  

According to Google’s Our Mobile Planet, smart phone penetration in Saudi Arabia is 60% of the population.  The United Arab Emirates has a smart phone penetration of 61%.  39% of those that own smart phones in the UAE have used them to make a purchase online.  On average 70% of smart phone users in these countries said that they noticed ads at least some of the time they were using their phone.  With such large adoption numbers that are growing every day, it is clear that Arabic mobile advertising is and will be a great source of online business.  Despite this fact, few companies are effectively marketing on mobile phones in the Middle East. Consequently, there are some large opportunities in this market just waiting to be taken advantage of.

Yes, that’s correct Arabs who couldn’t afford a traditional PC or laptop computer are now having some of their first experiences with a smart phone.  Why is this?  Smart phones are becoming more and more affordable and in many ways are seen as a status symbol one cannot live without in the Arab world.  

The TMA

This TMA requires you to write a structured essay , in which you attempt to answer the following question:

Use demand and supply graph to explain and discuss the factors affecting the demand of and supply for mobile phone in the country you are living in.

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My Assignment Help. Economics And Economic Change [Internet]. My Assignment Help. 2021 [cited 20 April 2021]. Available from: https://myassignmenthelp.com/free-samples/dd202a-economics-and-economic-change/supply-curve.html.


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