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Critically evaluate the company’s corporate governance compliance and its impact on the brand and reputation as reported in the press (print, online and social media)

Discuss the proposed medium term financial strategies for your selected company to become dominant in the industry / sector.

1.Refer the website of selected company or Google any information about the company performance or any news that has impact on the company financial performance (Example: If you have selected Singapore airlines, --- It acquired Tiger and Scoot which have substantial impact on SIA financials. Comment on the motives of acquisition). You need to provide the source of information.

2.Any critics , its impact on the brand and reputation as reported in the press (print, online and social media). You need to provide the source of information.

3.Refer to the corporate governance report of the company (Refer to the annual report of the company to access to this report)

a.Identify the directors - write a bit on their role and their impact on the company

b.Identify the non-executive directors – write a bit on their role and their impact on the company. DONOT JUST LIST THE DIRECTORS.

4.Based on the analysis of financial and non-financial parameters set your vision and strategic financial goals for the company.

Give an introduction of the selected company (about the product or services, location, turnover, number of employees). Also comment little bit on the major competitor for your company

Make a horizontal analysis and vertical analysis (of Profit and loss account and Balance sheet) for immediately preceding five years Get a trend of the sales, profits, assets and liabilities. Comment on the trend (increase or decrease). Compare the trend to the industry (Sector) / GDP of Singapore

Please refer to the slides that is published on Edmodo / base camp for examples of horizontal analysis and vertical analysis (also attached in this sheet)

ALL RATIOS OF YOUR SELECTED COMPANY MUST BE COMPARED EITHER WITH  INDUSTRY (SECTOR) AVERAGE OR WITH THE COMPETETOR.

a.Comment on the economic condition (ups and downs in the market of your selected company) - Example: If you have selected Singapore airlines, then comment on the airline industry.

b.For the preceding 5 years calculate the Financial ratios and comment on the ratios as shown below in sample analysis.

Vertical Analysis of Banyan Tree Holding Limited

Banyan Tree Holding Limited was established in 1994 and headquarter of the company is situated in Singapore, since then it is the one of the leading company, which is recognized globally. The company expanded its operation worldwide such as in China, India, Thailand, Indonesia etc. The company is primarily engaged in the developing and managing the hotels, resorts and spa.  Further, the activities of the company are comprised with the three main segments. The name of the first segment is hotel investment segment, which is basically engaged in the investment in the hotel, the second segment of the company is property sale segment, which is engaged in the sale of the development project and sites or the sale of the service apartment and the hotels. The last segment of the company is a Fee-based segment, in this segment operations related to the hotel management, club management, innovative designs for the spa and gallery are included.

Further for the better understanding of the financial position of the Banyan Tree Holding Limited, comparison with the Mantra group limited also stated in this study. Mantra Group limited is the Australian based company which is engaged in the investment and the development of the hotel industries worldwide.

Profit and loss account

2017

2016

2015

2014

2013

Revenue

317511

309565

370688

327366

356147

other income

50928

29652

6350

9193

22691

Total revenue

368439

339217

377038

336559

378838

Cost and expenses

cost of operating supplies

-25338

-6.87712

-25663

-7.56536

-26254

-6.96322

-27420

-8.14716

-30467

-8.04222

cost of properties sold

-28888

-7.84065

-27765

-8.18503

-58506

-15.5173

-14850

-4.4123

-13618

-3.59468

salaries and related expenses

-101387

-27.518

-99929

-29.4587

-105915

-28.0913

-103174

-30.6555

-120162

-31.7186

administrative expenses

-61472

-16.6844

-53115

-15.6581

-68195

-18.087

-59420

-17.6552

-57942

-15.2947

sales and marketing expenses

-16208

-4.3991

-19453

-5.73468

-21362

-5.66574

-17387

-5.16611

-15416

-4.06929

other operating expenses

-60477

-4.3991

-61596

-5.73468

-65796

-5.66574

-63257

-5.16611

-67136

-4.06929

profit before interest, tax, depreciation and amortization

74669

20.26631

51696

15.2398

31010

8.224635

51051

15.16851

74097

19.55902

depreciation of property, plant and equipment

-22515

-6.11092

-22341

-6.58605

-21826

-5.78881

-19520

-5.79987

-19762

-5.21648

Amortization expenses

-2599

-0.70541

-2722

-0.80244

-2882

-0.76438

-2350

-0.69824

-2694

-0.71112

profit from operations and other gain

49555

13.44999

26633

7.851316

6302

1.67145

29181

8.670397

51641

13.63142

financial income

2571

0.697809

3674

1.083083

2351

0.623545

3402

1.010818

2749

0.72564

finance cost

-28181

-7.64876

-29630

-8.73482

-28083

-7.44832

-25451

-7.56212

-23296

-6.14933

Share of results of associates

346

0.09391

33

0.009728

-35

-0.00928

31

0.009211

22

0.005807

share of results of joint venture

-1632

-0.44295

0

0

0

0

0

0

0

0

profit before taxation

22659

6.15

710

0.209306

-19465

-5.16261

7163

2.128304

31116

8.213537

income tax expenses

-7802

-2.11758

-7660

-2.25814

-6495

-1.72264

-6564

-1.95033

-12961

-3.42125

profit/loss after taxation

14857

4.032418

-6950

-2.04884

-25960

-6.88525

599

0.177978

18155

4.792286

Through the above vertical analysis of the Banyan Tree Holding limited, it has been seen that the all the operating expenses of the company was reduced, by which the gross profit of the company increased. Further, the overall profit of the company in respect of the revenue was also better than the previous financial year. The performance of the company in the year 2013 and in the year 2017 was almost similar, although in the year 2016 and 2015, company was suffered from losses.

Balance sheet

2017

2016

2015

2014

2013

Non-Current Assets

1069751

63.68525

956024

59.44602

958803

60.18934

931223

62.28929

894381

64.3913

Current Assets

609996

36.31475

652198

40.55398

634175

39.81066

563774

37.71071

494597

35.6087

Total Assets

1679747

1608222

1592978

1494997

1388978

Non-Current Liabilities

494626

29.44646

594183

36.94658

678563

42.59714

552545

36.95961

444015

31.96703

Current Liabilities

407585

24.26467

281193

17.48471

214954

13.49385

215148

14.3912

249015

17.92793

Total Liabilities

902211

53.71112

875376

54.43129

893517

56.09098

770693

51.55147

693030

49.89496

Total Equity

777536

46.28888

732846

45.56871

699461

43.90902

724304

48.44853

695948

50.10504

The above vertical analysis in respect of the balance-sheet shows that in the total asset of the company the ratio of the non-current asset was decreased however the current asset as a percentage of the total asset was increased. This may be due to the company realize its current asset more quickly in comparison with the previous financial year. Further, the ratio of the total liabilities with the total asset was decreased, and the equity of the company was increased. This is the sign of the good financial performance of the company.

 Profit and loss account

2013

2014

2015

2016

2017

Revenue

356147

327366

-0.08081

370688

0.132335

309565

-0.16489

317511

0.025668

other income

22691

9193

-0.59486

6350

-0.30926

29652

3.669606

50928

0.717523

Total revenue

378838

336559

-0.1116

377038

0.120273

339217

-0.10031

368439

0.086145

Cost and expenses

cost of operating supplies

-30467

-27420

-0.10001

-26254

-0.04252

-25663

-0.02251

-25338

-0.01266

cost of properties sold

-13618

-14850

0.090468

-58506

2.939798

-27765

-0.52543

-28888

0.040447

salaries and related expenses

-120162

-103174

-0.14138

-105915

0.026567

-99929

-0.05652

-101387

0.01459

administrative expenses

-57942

-59420

0.025508

-68195

0.147678

-53115

-0.22113

-61472

0.157338

sales and marketing expenses

-15416

-17387

0.127854

-21362

0.228619

-19453

-0.08936

-16208

-0.16681

other operating expenses

-67136

-63257

-0.05778

-65796

0.040138

-61596

-0.06383

-60477

-0.01817

profit before interest, tax, depreciation and amortization

74097

51051

-0.31102

31010

-0.39257

51696

0.667075

74669

0.444386

depreciation of property, plant and equipment

-19762

-19520

-0.01225

-21826

0.118135

-22341

0.023596

-22515

0.007788

Amortization expenses

-2694

-2350

-0.12769

-2882

0.226383

-2722

-0.05552

-2599

-0.04519

profit from operations and other gain

51641

29181

-0.43493

6302

-0.78404

26633

3.226119

49555

0.860662

financial income

2749

3402

0.237541

2351

-0.30894

3674

0.562739

2571

-0.30022

finance cost

-23296

-25451

0.092505

-28083

0.103414

-29630

0.055087

-28181

-0.0489

Share of results of associates

22

31

0.409091

-35

-2.12903

33

-1.94286

346

9.484848

share of results of joint venture

0

0

0

0

0

0

0

-1632

0

profit before taxation

31116

7163

-0.7698

-19465

-3.71744

710

-1.03648

22659

30.91408

income tax expenses

-12961

-6564

-0.49356

-6495

-0.01051

-7660

0.179369

-7802

0.018538

profit/loss after taxation

18155

599

-0.96701

-25960

-44.3389

-6950

-0.73228

14857

-3.1377

The horizontal analysis of the company shows that in the initial year, the revenue of the company reduced, however in the year 2017 the company increased its revenue by the 2% and along with the other income the total revenue of the company increased by the 8%. Along with this, the expenses of the company was also decreased in spite of the increased revenue, by which the company earned more profit.

2013

2014

2015

2016

2017

Non-Current Assets

894381

931223

0.041193

958803

0.029617

956024

-0.0029

1069751

0.118958

Current Assets

494597

563774

0.139865

634175

0.124875

652198

0.02842

609996

-0.06471

Total Assets

1388978

1494997

0.076329

1592978

0.065539

1608222

0.009569

1679747

0.044475

Non-Current Liabilities

444015

552545

0.244429

678563

0.228068

594183

-0.12435

494626

-0.16755

Current Liabilities

249015

215148

-0.136

214954

-0.0009

281193

0.308154

407585

0.449485

Total Liabilities

693030

770693

0.112063

893517

0.159368

875376

-0.0203

902211

0.030655

Total Equity

695948

724304

0.040744

699461

-0.0343

732846

0.04773

777536

0.060981

The above horizontal analysis of the company shows that overall the total asset, total liabilities, as well as the total equity of the company, was more than in the year 2017 as compared with the earlier years. However the current asset and the non-current liabilities were reduced from the year 2016, it may be possible that the company through its current asset paid the non-current liabilities.

Horizontal Analysis of Banyan Tree Holding Limited

In the year 2016, the company was in loss of $ 6950000 in the year 2016. However, in the year, 2017, the company made the profit of $ 14857000. This leads that the performance of the company improved in the year 2017 as in comparison with the year 2017. The reason behind the better performance is the revenue of the company increased and the simultaneous reduction in the sales and marketing expenses as well as its operating expenses. Further, the company built the various strategies for the enhancing its performance such as the company through its own pipeline projects and entering into the joint venture with the other company achieving the objective of the company. Apart from this the good economic condition in the world also enhances the profitability of the company.

In the present era, the hotel industries are growing very fast to the worldwide. There is the positive relationship between the economic condition and the hotel industries. Further, the hotels, restaurant, resorts, are also the part of the hotel industries. However, research has shown that the global economic condition, social and culture of the country does not impact the hotel industries. Further due to the significant growth of the industry, the hotel industry becomes the fastest growing and dynamic economic sector in the world.

Profitability Ratio

The amount in $'000

The amount in $'000

Ratio

Formula

Banyan tree holding limited

Mantra group

Gross profit ratio

gross profit/sales*100

Sales

368439

688973

gross profit

282624

472198

gross profit ratio

76.71

68.53

Net profit Ratio

net profit/sales*100

net profit

14857

45597

net profit ratio

4.03

6.62

Return on ordinary shareholders fund ratio

net income attributable to equity shareholders/ equity shareholders fund*100

net income attributable to equity shareholders

12929

43707

equity shareholders fund

777536

477948

Return on ordinary shareholders fund ratio

1.66

9.14

Return on Asset ratio

Net income/total asset*100

Total asset

1679747

806259

Return on Asset ratio

0.88

5.65

The profitability ratio of the company shows that overall financial position of the company (Uechi & et al. 2015). From the above calculation, it has been seen that the Mantra Group limited was more profitable as compared with the Banyan Tree Holding Limited. However the Gross Profit Ratio of the Banyan Tree Holding Limited was more than the mantra Group Limited, but due to the increased non-operating expenses of the Banyan Tree Holding Limited, the overall profitability reduced in comparison with the other company (Wahlen, Baginski, and Bradshaw, 2014).

Dividend Ratio

Earnings per share

net income attributable to equity shareholders/ number of equity share

Earnings per share

1.67

15.3

P/E ratio

market price per share/earning per share

Market price per share

0.58

2.96

P/E ratio

0.34

0.19

Dividend yield ratio

dividend per share/ market price per share*100

 1.90%

 3.15%

dividend per share

Dividend Payout Ratio

The total dividend paid to the shareholders/ net income

23.25%

 67.34%

The total dividend paid to the shareholders

The above dividend ratio shows that the shareholders of the mantra group limited receive higher profit as compared with the Banyan Tree Holding limited since the earning per share of the Mantra group Limited was significantly higher than the other company (Jabbouri, and Attar, 2017). However the Price earnings ratio of the Banyan Tree Holding limited was more than the mantra group, it means that the market value of the share of the Banyan Tree holding Limited was more than the mantra group limited (Monahan, 2018). This ratio influences the investment decision to the great extent.

Liquidity ratio

current ratio

current assets/current liabilities

current assets

609996

130154

current liabilities

407585

97613

current ratio

1.50

1.33

Quick ratio

current assets-inventory/current liabilities

current assets-inventory

602362

127055

Quick ratio

1.48

1.30

Debt to Equity Ratio

Total liabilities/ shareholder's equity

total liabilities

902211

328311

shareholder's equity

777536

477948

Debt to Equity Ratio

1.16

0.69

interest coverage ratio

earnings before interest and tax/ interest expenses

earnings before interest and tax

50840

73240

 interest expense

28181

4658

interest coverage ratio

1.80

15.72

The overall liquidity ratio of the company Banyan Tree Holding Limited was more than the mantra group. The higher liquidity ratio indicates that the company was holding more cash in hand, but it can be utilized in the other areas (Ahmed, 2015). Further, the higher liquidity ratio also shows that the company can meet its short-term obligation easily, but the ratio should be within the certain range. Since more liquidity also results in the ideal cash to the company. However the interest coverage ratio of the mantra group limited was more than the other company, it means that company can easily pay the interest on the debt as compared with the other company.

Financial Ratios Analysis

Efficiency ratio

inventory turnover ratio

cost of sales/ average inventory

average inventory

opening stock+ closing inventory/2

cost of sales

85815

233364

opening inventory

9398

2826

closing inventory

7634

3099

average inventory

8516

2962.5

inventory turnover ratio

10.07

78.77265823

assets turnover ratio

total sales/total assets

total assets

1679747

806259

assets turnover ratio

0.22

0.85

receivable turnover ratio

credit sales/ average account receivables

average account receivables

opening debtors +closing debtors/2

credit sales

368439

688973

opening trade receivables

43155

45678

closing trade receivables

37122

54125

average account receivables

40138.5

49901.5

receivable turnover ratio

9.18

13.81

payable ratio

cost of sales/ average account payable

average account payable

opening creditors +closing creditors/2

opening trade payables

19368

44785

closing trade payables

25311

52595

average account payables

22339.5

48690

payable ratio

3.84

4.79

The efficiency ratio of the company evaluates that the manner in which the company is using its assets and liabilities. All the efficiency ratios of the mantra group were higher than the Banyan Tree Holding limited, which indicates that the utilization of the asset and liabilities of the company was better than the other company. Further through the proper strategy, a company can improve its efficiency ratio.

Assessment of share prices of the company

Particular

Amount

Net Asset Value per share

S$0.714 (Banyan Tree Holdings Ltd. Annual Report, 2017)

Market price at 31st December 2017

S$0.56

Current Market Price

S$0.52

Figure 1: Graph representing fluctuation in the market share price of Banyan Tree Holding Ltd

(Source: Banyan Tree Holdings. Valuation, 2018)

A per the analysis a change of -17.97% has been assessed in a period of 53 weeks in last year (Banyan Tree Holdings. Trading Information, 2018). It can be assessed that the current market price share of Banyan Tree Holding Ltd. is lower than net asset value per share. The same represents that share price is undervalued. Thus, it can be said that presently the market is bearish thus investors can purchase shares in order to earn an appropriate return in the future. Moreover, as per the analysis of the analyst, it can be said that the company is having good value based on earning in comparison to Singapore market as well as the hospitality industry. The revenue growth of the company is not above the existing Singapore market average (Banyan Tree Holdings. Valuation, 2018). Even the shareholding fund is not appropriately used by the company as the return provided to equity is just 2.6% which is less than the average return on equity, i.e. 20% in the hospitality industry.

Generally the customer relationships, innovation, corporate social responsibility, quality of the service etc. are considered as the non-financial parameters of the company (Lau, 2015). The Banyan Tree Holding also limited through the non-financial factors improving its performance. The company enhancing the revenue through the use of e-commerce medium, it also helps in the company to enhance the customer relationship.  Along with this company also focus on the essential product line and increasing the distribution channel, so that the company ensure about the premium quality and the product that satisfy the need of the customers (Gunasekaran, & et al. 2015). The objective of the company is to enhance its financial performance after considering the social, economic and governance factors. For achieving this objective company follows are the principle of the corporate governance, which ensures about the transparency and the fairness of the operations of the company (Ho, Wu, and Wu, 2014). Moreover, for improving the brand image and create the awareness about the brand in the eye of the customer, the company enhanced its marketing principles which lead to engagement of the more customers. The company also achieves the various awards due to its good brand image. For developing the skill of the employee company also provides the training to its employee. In the year 2017, total training hours provided to the employees was 435835 hours. The company reduced its greenhouse emission and water resources through its efficient operations which also support the global economic environment. Apart from this, the company also entered with the partnership with the other companies for the sustainable tourism, optimum utilization of the resources and for the new research and innovative ideas for the business. The hotel under the new brand cassia leads to the enhancement of the market share of the company very significantly.

Economic Conditions and Financial Strategies

Therefore the Banyan Tree Holding Limited through the non-financial factors obtains the growth and the long-term success of the organization (Smith, and Van Der Heijden, 2017).

Banyan Tree Ltd is on its path to transformative journey in order to attain potential to maximum context (Banyan Tree Holdings Ltd, 2017). It has developed strong relationships with new strategic partners Accor Hotels and China Vanke Co. Ltd in order to expand its brand at a worldwide level with unprecedented pace.

The decision of developing a partnership with Vanke which is one of the largest real estate developers in China will provide the company to access an enhanced database of customers for hotel, spas and property sales (Banyan Tree Holdings Ltd. Annual Report, 2017.). The same will assist the company in enhancing its brand image, and the expertise management will make sincere efforts to accelerate the mid-range brand in order to make it strong. Moreover, an opportunity will be available to increase the profitability through being part of Vanke hotel. The immense global economic outlook will also support the decision and will assist in enhancing the existing level of income. As major economies are working on broad-based growth; the two key markets, i.e. China and Russia which will be accessible to the company will assist in extending the brand beyond luxury segment and will put customer requirements as a prime position to ride on this uptrend.

The directors of Banyan Tree Ltd are Ho KwonPing, Ariel P Vera, Chia Chee Ming Timothy, Fang Ai Lian, Elizbeth Sam, Chan Heng Wing, Tham Kui Seng, Lim Tse Ghow Olivier, Zhang Xu, Sebastien Bazin and Gaurav Bhushan. Mr Zang Xu, Gaurav Bhusan, Ariel P Vera and Ho (chairman of Laguna Resorts and Hotels) are a non-executive director of the company. Board of the company is responsible for reviewing and approving the result along with the announcement which has been released on SGXNET. Further, it is also liable for legal and regulatory compliance of report provided by management in order to assure that the company has accomplished required regulatory provisions.

As a finance director, it can be assessed that the company is moving in appropriate director in order to accomplish its main objective of redefining travelling as a journey to an iconic destination in order to develop authentic, memorable experiences. The decision of a joint venture with Vanke can be said appropriate as the company has made a healthy gain of S$40 million with the same. Moreover, the company has decreased its net gearing ratio by 17% points which were 69% in the year 2016, and it has been 52% in the year 2017. Even the cash flow of the company has boosted due to the decision of a joint venture with Vanke. The revenue of company has enhanced to a major extent in comparison to previous year, i.e. it has increased from S$ 339.217million in the year 2016 to S$ 368439 million in the year 2017 (Banyan Tree Holdings Ltd. Annual Report, 2017). It can be concluded that company has taken appropriate steps relating to its main strategic objective, i.e. to develop a globally recognized brand and enhance the physical and human environment in associates with which the company operates in order to provide attractive returns to the shareholders.

Conclusion

It can be concluded from above analysis that decision of Banyan Tree Holdings to make a joint venture with Accor Hotels, and China Vanke Co is appropriate. As due to the same company has been able to enhance its brand image in a significant manner. Moreover, the study of ratio analysis of Banyan Tree Holding and Mantra group depict that Banyan Company has higher gross profit ratio but the position is not the same in net profit ratio. Return to shareholder and return on asset ratio of both the companies specify than Mantra Group is able to satisfy shareholders by providing more return comparatively. Even Mantra group is able to generate more revenue through its asset in comparison to Banyan Tree Holding Ltd. Thus; it can be concluded that Banyan Tree holding is not able to perform in significant manner to the extent which is possible through resources available with it.

References

Ahmed, I.E., 2015. Liquidity, Profitability and the Dividends Payout Policy. World Review of Business Research, 5(2), pp.73-85.

Banyan Tree Holdings Ltd. 2017. [PDF]. Available through <https://investor.banyantree.com/>. [Accessed on 27th September 2018]

Banyan Tree Holdings Ltd. Annual Report. 2017. [PDF]. Available through <https://investor.banyantree.com/PDF/Annual_Reports/2017/BTH_AR2017.pdf>. [Accessed on 27th September 2018]

Banyan Tree Holdings. Trading Information. 2018. [Online]. Available through < https://sg.finance.yahoo.com/quote/B58.SI/key-statistics?p=B58.SI/>. [Accessed on 27th September 2018]

Banyan Tree Holdings. Valuation. 2018. [Online]. Available through < https://simplywall.st/stocks/sg/consumer-services/sgx-b58/banyan-tree-holdings-shares/>. [Accessed on 27th September 2018]

Gunasekaran, A., Irani, Z., Choy, K.L., Filippi, L. and Papadopoulos, T., 2015. Performance measures and metrics in outsourcing decisions: A review for research and applications. International Journal of Production Economics, 161, pp.153-166.

Ho, J.L., Wu, A. and Wu, S.Y., 2014. Performance measures, consensus on strategy implementation, and performance: Evidence from the operational-level of organizations. Accounting, Organizations and Society, 39(1), pp.38-58.

https://simplywall.st/stocks/au/consumer-services/asx-mtr/mantra-group-shares/news/should-mantra-group-limited-asxmtr-be-part-of-your-dividend-portfolio/

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