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GSBS6008 Global Business Management

tag 0 Download 25 Pages / 6,185 Words tag 19-11-2020


Assignment Specification:

Each group will do a Global Business Report on a company of their choice that is specifically entering or developing within an international market addressing the key themes of the Global Business module. Ideally choose a company that has the potential to enter an international market or, if having already internationalised, has the interest in entering another region / market. Students should consider the four risks of internationalisation; evaluation of the different entry strategies and justification for the proposed entry strategy; and other management considerations. The company selected does not need to be approved by your lecturer. However, each team should include a statement in the appendices of their report specifying that they have not used this company for any other module project. At the end of the report, a section should be included whereby each team member inserts a brief description about his or her contribution to the group assignment.

This assignment assesses the following learning outcomes of this module:

  • Application of theoretical concepts of Global Business;
  • Critically appraise the theoretical underpinnings of Global Business;
  • Understand the different issues and challenges business face when they operate in a global environment;
  • Examine the cultural, political and legal issues that impact global business development;
  • Evaluate the strategic options available to firms to develop global businesses and assess the internal and external factors affecting the decision.

All members must equally participate in their group project. Please alert the programme manager in the event that a team member is not equally contributing to the group. Your final submission must also include a detailed log of all your team meetings, detailing the roles of each of the team members in each of the meetings, as well as a breakdown of responsibilities for the final report, this must be signed by all members of the group (this is to be included in the appendices).

Structure of the Global Business Report

  1. Title Page - project title, module, group members (include all student numbers and names), lecturer’s name, subject and date.
  2. Executive Summary: The content of this section should not include any company history. The purpose of the executive summary is to inform the reader of the key facts from your analysis. This should be one page in length.
  3. Table of Contents – each section, sub-section and corresponding page numbers
  4. Introduction – tells the reader what the project report is about, the project aims and outlines the process to achieve these aims.
  5. Main Body of Report – this requires a clear overview of the issues facing the company as well as an in-depth analysis.
  6. Recommendations - This should be based on your in-depth analysis and requires you to demonstrate your ability to apply key knowledge. This is the most important section to show your comprehension and ability to think strategically. You must critically evaluate all your research in the above sections and make specific recommendations and justify the reasons for those recommendations.
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Total 25 pages

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