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Analyzing Myer Australia's Marketing Management Practices Essay.

15 Pages / 3,635 Words Published On: 03-02-2021

Mission Statement and Slogans

This assignment requires your group to undertake the process of analysing one organisation and its operating environments from a marketing perspective. And then apply the learning from lecture 1-9 in the development of marketing sMtegy. You will provide an overview of this organization, as well as detail the type of orientation towards marketing Makes. You are also required to examine and analyze the co./Wane environments in which this organisation operates Ills industry and the macro-environmental forces impacting on the industry). 

The report must address the fol.wing issues:

Please note: It is recommended that you follow the outline presented below and answer each question as it is presented. 

Provide a beef description of this organisation and the Industry to which it belongs. You may also want to include In this description a, mission statements, value Mtements or 'slogans' Mat this weens .. utilizes to communicate i. purpose. In describing this organisation, please also identify Its orientation towards marketing and provide relevant. detailed and factual supporting evidence to substantiate why you have identified this specific orientation. Finally, include a brief description of the product.) this organMtion offers the market. And comment on what role the bran.. in this organisation's marketing strategy.

a. Company - what are the strengths and key resources, what are male of the weaknesses, What are the oppo.unities end threats,

b. Customer - who is the company serving and what type of behaviour ...Mal' /rein them?

c. Collaborators - describe their suppliers, distribwors or other partners that help the company to deliver their products to Me market, If company doesn't have any - explain why it is not necessary.

d. Competitors - who are the current main competitors, are there any potential new threats or new wArants to the marketplace? 

e. Cue. - wnat omer factors affect this organisation (e.g., legal, political, technological, etc)?

How does the firm go about collecting information (e.g., market reuarch, market intelligence, etc) about the SCsa For example, how does It learn about?

a. What customers ant?

b. Which competitors pose a threat?

c. How the context of business is changing, Pat all,

d. What role collaborators play in the process? 

Based on Me market analyses, outline potential market uguents that are available to the clusen organisation. Recommend and justify:

- a choice of target market(/s)

- a value proposition for the target marketlist

- a positioning statement for the target marketi/s). 

In all cases, please remember to justify your argument(s) In this assignment by explaining and providing reasoned arguments for why you have formed your views. Please ensure that you support your arguments by explicitly applying and drawing insights and conclusions from relevant marketing models, concepts and theory covered in the course to date. Do not simply rely on offering personal conjecture or opinions. 

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My Assignment Help. (2021). Analyzing Myer Australia's Marketing Management Practices Essay.. Retrieved from https://myassignmenthelp.com/free-samples/hi5004-marketing-management/cs-of-myers-australia.html.

"Analyzing Myer Australia's Marketing Management Practices Essay.." My Assignment Help, 2021, https://myassignmenthelp.com/free-samples/hi5004-marketing-management/cs-of-myers-australia.html.

My Assignment Help (2021) Analyzing Myer Australia's Marketing Management Practices Essay. [Online]. Available from: https://myassignmenthelp.com/free-samples/hi5004-marketing-management/cs-of-myers-australia.html
[Accessed 29 September 2023].

My Assignment Help. 'Analyzing Myer Australia's Marketing Management Practices Essay.' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/hi5004-marketing-management/cs-of-myers-australia.html> accessed 29 September 2023.

My Assignment Help. Analyzing Myer Australia's Marketing Management Practices Essay. [Internet]. My Assignment Help. 2021 [cited 29 September 2023]. Available from: https://myassignmenthelp.com/free-samples/hi5004-marketing-management/cs-of-myers-australia.html.


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