Social media is a vital marketing channel for businesses of all sizes. Instead of asking, “Why should we use social media?” businesses should instead be asking, “How can we leverage social media to grow our business and better communicate with our customers and community?
”The purpose of this project is to produce a comprehensive social media marketing plan for a local business or organization of your choice. You will start by completing a social media audit, and then work through key stages of building a social media marketing plan: from audience and market analysis to setting goals and objectives, plat-form recommendations, content planning.
There are four main components of your social media marketing plan:
- Development of a social media audit
- Identification of the target audience/community and setting at least one SMART goal
- Development of a social media strategy, including objectives, platform recommendations, and content planning
- Next steps: identification of success metrics, risks, and other challenges you may encounter in rolling out your social media strategy.