Essay: Legal Environment Of Business For Sales Executives In UAE.

Chosen Career: Sales Executive in Samsung Electronics Company Limited in United Arab Emirates

Discuss about the Legal Environment of Business for Sales Executive.

Chosen Career:

The career that I have chosen is Sales Executive in Samsung Electronics Company Limited in United Arab Emirates. According to my perception, the job of a sales executive is one of the most competitive jobs in the field of marketing. As a sales executive, I shall learn a lot from my marketing and advertising experiences. Additionally, it shall also help me in applying my theoretical knowledge into practical applications.

The job roles as a Sales Executive in Samsung are to help the division to achieve its sales goals and marketing goals for the given region. This can be achieved with the help of the Sales Manager in UAE who are associated with the areas of sales administration, supply chain management and selling of product.

The responsibilities as a Sales Executive are as follows:

• Assist the sales manager with account management and sales management with an effort to achieve the management plan of the company.
• Maintain proper relationship with the retail channel and distributors of the company
• Provide sales support in the administrative team such as price quotations and documentation of products that are shipped.
• Manage the supply chain products
• Provide the sales forecast and stock holding projections for at least one month.
• Provide demand management on a weekly basis.
• Provide support to the distributors of the company.
• Take ownership of the retail sell out performance.
• Report to the management on sales and marketing activities on a weekly basis

• To be able to perform the job properly and the candidate should have the capability to perform the important functions of the position offered.
• The person should be able to solve analytical problems.
• The person should be able to identify the problem and solve them with appropriate problem solving skills
• The person should have very good communication skills both written and oral.
• The person should be able to plan and prioritize work accordingly ("Find Jobs - Careers | Samsung Electronics | About Us | Samsung", 2016).

This report shall contain a detailed account of the relevant laws and rules that are applicable to the Sales Executive of any electronic company or a Sales Executive in general. Primarily, the role of a Sales Executive is to ensure that the sales and marketing policy of the company, comply with consumer laws of the given country. Therefore, the paper shall contain the restrictions and the power one may have as a Sales Executive in the given country.

Sales and marketing jobs are jobs that are not merely restricted to selling of products and services. As a sales executive, a person may be responsible for other works as well such as, development of marketing strategies and determination of new market products. To peruse career in the field of sales and marketing, one may have to complete their bachelor degree in whichever subject they prefer (Çokgezen & Kuran, 2015). However, the most common of all is sales, business marketing and general marketing. However, certification is not compulsory, but a certified sales executive may become professionally advanced. A sales executive may work for different businesses, including wholesale trade, retail, manufacturing, management and finance companies. Hence, it is important for a Sales Executive to have excellent communication skills.

The most important duty of a Sales Executive is to ensure that the product or services that they are given for selling or marketing do not hamper the interests of the buyer who relies completely on the representations made by the sales executive. In most cases, it is seen that sellers do not bother about the interests of the consumers and their only aim is to sell the product somehow so that they are able to meet with their sales target (Petersen et al., 2015). It was for this reason, that every country has separate laws that determine the working and responsibility of the sales executive. In UAE, The Cabinet of Minister’s Resolution passed a resolution in the year 2007 in respect of Executive Regulation to the Federal Law of the year 2006 for the protection of consumers. This Act has stated explicitly the rights of the consumer under Article 8 of the Act. The rights of consumers shall include the following:

• Right of protection against any services or products that may cause harm to the health and safety of their consumers.
• Right to be provided with information that may help them in purchase or consumption of goods or services.
• Right to select from a number of goods or services that are available in the market.
• Right to have their opinion heard
• Right to fair settlement of any lawful claim including compensation for unsatisfactory goods or services
• Right to have knowledge about the goods and services that are bought by the consumer (Daniel, 2014).

Job Role and Responsibilities of Sales Executive in Samsung

Hence, there is a prohibition on the Sales Executive to promote, sell or market the products of the company in any way that may be harmful or against the interests of the consumers. The above-mentioned rights of the consumers lay restriction on the Sales Executive to sell or promote their services or goods in whichever way they want. 

The Consumer Protection Committee was formed for monitoring the prices and services of consumer goods. The Committee is a professional or voluntary organization that provides guidelines as how a Sales Executive should act. As per the committee, a sales executive should be accountable for the organization and accountable for the society as a whole. The Sales Executive should be aware of legal and lawful concept of selling (Siassos & Saleem, 2013). This includes sovereignty of the consumers. Sales executive should maintain highest standards of professional and ethical conduct with their customers, suppliers and competitors.  Sales executive should pledge to protect and support the principles of consumer choice.

The expanded markets have necessitated introduction of many intermediaries between the seller and the consumer. The doctrine of “caveat emptor” means “let the buyer be aware.” This means that the consumer had to be aware while purchasing any goods from the market. The existing differences in the market between demand and supply made the consumer accept all that was in the Market.  The United Arab Emirates followed a case and a new federal consumer protection law has been established (Abeyratne, 2014). A new Consumer Protection Department (CPD) was established at the Ministry of Economy (MOE). This Committee was established with an intention to supervise the execution of the general policy for the protection of Consumer with the appropriate authorities.

There are no specific rules for regulating sales executive job in UAE. From a wider perspective, sales executive’s rules are accepted universally and they aim at seeking the best interests of their customers.  As a sale executive, one should always fulfill their obligations to the prospectus of their company and clients should remain loyal to their customers and never use them for their personal advantage and should respect their profession, product or service. Hence, as a sale executive should perform his duties and obligations well (Anadol et al., 2015).

A large number of provisions contained in the regulations mainly deal with the issue of recall of products that are defective in nature. A recall issue can be of a major impact on the reputation of the distributors or manufacturer. Hence, as a sale executive it is important that they are aware of their obligations that are imposed on them as per the general rules and regulations of UAE.  As per the Regulations, sale executives should be able to adopt to the recall provisions depending on the circumstances of their case. Hence, the general rules of the consumer may make a sales executive liable for penalties or compensation (Wennerström & Valter, 2015).

Conclusion:

This assignment was very helpful for me as it helped in understanding the roles and responsibilities of a Sales Executive. Additionally, it also allowed me to gather information on the existing laws and regulations for a Sales Executive. This was very helpful, as in the future I shall be cautious about the laws that may lead to infringement of consumer duties. I understood the governing rules; laws and regulations relating to consumer, at the time of doing this assignment, and this shall help me in becoming a better professional.

References:

Abeyratne, R. (2014). Consumer Rights. In Regulation of Air Transport (pp. 85-101). Springer International Publishing.

Anadol, Y., Youssef, M. A., & Thiruvattal, E. (2015). Consumer reaction towards corporate social responsibility in United Arab Emirates. Social Responsibility Journal, 11(1), 19-35.

Çokgezen, M., & Kuran, T. (2015). Between consumer demand and Islamic law: The evolution of Islamic credit cards in Turkey. Journal of Comparative Economics, 43(4), 862-882.

Daniel, V. (2014). The relationship between consumer education and consumer buying behavior in UAE. Docs. school Publications.

Find Jobs - Careers | Samsung Electronics | About Us | Samsung. (2016). Samsung.com. Retrieved 30 June 2016, from https://www.samsung.com/in/aboutsamsung/samsungelectronics/careers/findjobs.html

Petersen, J. A., Kushwaha, T., & Kumar, V. (2015). Marketing communication strategies and consumer financial decision making: The role of national culture. Journal of Marketing, 79(1), 44-63.

Siassos, S., & Saleem, S. (2013). Advertising standards for UAE. Retrived from https://www. tamimi. com/en/magazine/law-update/section-5/february-4/advertising-standards-for-the-uae. html accessed on April, 12, 2015.

Wennerström, E. O., & Valter, Å. (2015). The Gulf Countries and the Untapped Revenues of Rule of Law. Europarättslig tidskrift, 4.