United Nations Foundation: Leaders, Stakeholders, And Characteristics In An Essay.

Researching is a basic PR skill. Therefore, as with any “client," you want to have a good understanding of who the client is, what it does and who uses its products or services, etc. Therefore, please research the client you selected from the above list and demonstrated your research skills by identifying and assessing:
1-Discuss what the organization does and why, and who are its leaders.
2-Describe at least SIX stakeholders (audiences or publics) that you believe are or may be MOST affected by this organization. (Be specific; don’t say “state government” when you mean just the employees of a certain department or those at a particular level.)
3-Explain, briefly, why and how these stakeholders/publics are affected, and why you view them as strategically.
4-Describe and discuss whether each of the client’s stakeholders is: latent, aware, active or "activist," and explain why you identified them as such.
5-List and discuss what types of information or messages the client’s stakeholders might find useful, comforting, satisfying, motivating, etc. In other words, what do you think these publics want or need to hear from the organization and why? (Remember, each public is likely to have different concerns and, thus, would likely have different information needs and wants.)
6-Discuss the most effective communication tools or methods you think the client should use with each of these publics. For example, from your research of the client, identify the media or communication channels it currently is using to connect with these publics. 

Leaders of the United Nations Foundation

This paper will discuss the United Nations Foundation and its leaders of the Foundation. It will also point out the six stakeholders of the company and briefly explains them. It will also survey the characteristics of the stakeholders whether they are latent, aware, active and activist groups. Moreover, the paper will point out the useful information that the stakeholders want to hear from the company. It will also discuss the most effective tools of interaction and the most significant facts about the company and the stakeholders.  

The United Nations Foundation (UNF) was founded in the year 1998 as a $1 billion gift from Mr. Ted Turner to support the works of United Nations (UN).  It was also built to inspire other donors to support the UN in its works (Fernandez-Feijoo, 2014). Its head office is in the city of Washington D.C, USA. UNF concentrates mainly on the child health, weather change, and energy, sustainable growth, technological development, women and girls all over the world.

The UNF is currently managed by President and Chief executive officer Kathy Calvin. Timothy E. Wirth was the President of UNF from the year 1998 to 2013. Ted Turner is the Chairperson of the Board, and Aaron Sherinian is the present Chief Communications Officer and Spokesperson of UNF (Mok, Shen, & Yang, 2015). Other distinguished Board members are Queen of Jordan Rania Al-Abdullah, Founder and Chairperson of Infosys N. R. Narayan Murthy, ex-Secretary-General of UN Kofi Annan, ex-US Ambassador and Mayor of Atlanta Andrew Young. Gro Harlem Brundtland and Muhammad Yunus are among other distinguished persons (Ayuso, Rodríguez, García-Castro, & Ariño, 2014).

The six main stakeholders of UNF are as follows:

1. Women – The Women's Major Group (WMG) was formed in the year 1992 where women were recognized as one of the significant stakeholders in the community. This group works to support the human rights of women, women empowerment and gender equality.  
2. Children and Youths – The Major Group for Children and Youth (MGCY) was formed to exemplify the power of speech for the children and youths all over the world.
3. Farmers – The Farmers Major Group (FMG) was formed to give a complete space to all the farmers and peasants from all over the world to organize locations, statements and overall contribution and engagement in the methods of UN connected with sustainable growth.
4. Non- Governmental Organizations (NGOs) – The NGO Major Group (NGOMG) was formed to facilitate the contribution and encouraging the involvement of NGOs in the methods directly and indirectly connected to the High-Level Political Forum.
5. Native Peoples – The Indigenous Peoples Major Group (IPMG) selected Organizing Partners (OPs) to work as a supporter of the native peoples all over the world.   
6. Workers – The Workers and Trade Unions Major Group (WTG) was formed to promote gender equality among the workers in the companies and also inspire the engagement of young leaders of trade union all over the world.

The brief explanation of six main stakeholders of UNF are as follows:

1. Women – The Women's Major Group (WMG) was formed in the year 1992 where women were recognized as one of the significant stakeholders in the community. This group works to support the human rights of women, women empowerment and gender equality.  This group must help the women to take an active part in the civil community, sharing data and contributes to the programs of the UN (Diaz-Barriga-Fernandez et al.,2018).
2. Children and Youths – The Major Group for Children and Youth (MGCY) was formed to exemplify the power of speech for the children and youths all over the world. This group is the active international network of teenagers and children to bring a transformation across the globe.  
3. Farmers – The Farmers Major Group (FMG) was formed to give a complete space to all the farmers and peasants from all over the world. This group looks to highlight the contribution of the farmers and fishers from Global South and Developing Nations (Hueske & Guenther, 2015). It is the farmers who yield food and agricultural goods that the whole world consumes. They make an essential impact on the society, culture, and economy at the local, regional and universal levels.
4. Non- Governmental Organizations (NGOs) – The NGO Major Group (NGOMG) was formed to facilitate the contribution and encouraging the involvement of NGOs. Sometimes, they work to arrange locations on behalf of the members of various United Nations groups (Payne & Calton, 2017). Due to the differences in voices and views in this group, they are structured around thematic groups which act as centers of knowledge for several problems.
5. Native Peoples – The Indigenous Peoples Major Group (IPMG) selected Organizing Partners (OPs) to work as a helper for the native peoples all over the world. Data sharing, feedback, and suggestions are sent to OPs for review on schemes and position papers given by the IPMG. There are almost 400 million Native Peoples all over the world belonging to about 6000 various groups in nearly 100 nations globally. Almost 80% of them lives in Asian nations (Hollenbeck & Jamieson, 2015).
6. Workers – The Workers and Trade Unions Major Group (WTUMG) was formed to promote gender equality among the workers in the companies. This group brings together many worker groups from national and local trade union groups, world union and trade union support groups (Elmes & Barry, 2017). Their objective is to reach and protect the welfares of the laborers, irrespective of whether they belong to the trade union association or not, are hired in the official sector or work in the informal sector.

Latent – This is the group that is not willing to engage in any activity of the company. If the unwillingness is due to lack of information, communications should be made on the realization of the problems that are affecting them. If the stakeholders are stimulated, but not active, then interaction should be made on the probable reasons of unwillingness by decreasing the views of restrictions or utilizing sentimental signs to increase the emotional bond. The stakeholders of UNF are not latent as they actively take part in every program of the UN.

Aware – This group of the stakeholders is inactive but aware of the circumstances of the company. The company should involve in an active interaction between the company and the stakeholders. The company should begin the interaction and inspire the actions of the aware stakeholders. They should help them to arrange and be active in the company if there are common grounds of beliefs.  The stakeholders of UNF are aware stakeholders as they are always busy and fully alert of the company.

Stakeholders of the United Nations Foundation

Active – This group should involve in responsive interaction as this stakeholder is already performing. The company should react to their performance whether it is positive or negative and participate in the two-way interaction. The interaction should not be one-sided interaction as this interaction would be to find sensible solutions to any issues that take place between the company and the stakeholders. The stakeholders of UNF are active stakeholders as they actively take part and interact with the company.

Activist – This group arises around the company to set up some improvements about their specific problem or concern. This group usually occur from regular peoples instead of those who are working in government sectors. This group is less official in the framework of their company and could be the small and casual group (Maraddi, Prabhuraj, & Hiremath, 2016).  This group could differ in their goals and causes for their existence and their decision-making process. The NGOs are under the category of activist stakeholders as they work for welfares of the peoples and tries to solve their problems.

Any venture is successful when it fulfills the targets and demands of the stakeholders. Stakeholders like to hear what is going on and appreciate themselves that the investment is their brilliant plan. They desire to observe the progress of the ventures (Sindi Saadany, & Shaaban, 2017). The company should involve the stakeholders to solve the problems, mainly when the company needs to make decisions that are out of the limits of the company. This same technique could also be applied to the risk management methods.

Mediums of social media like Facebook could be utilized efficiently in UNF for interacting with the stakeholders. Some tools like Yammer are mainly made to build social media networks in the boundaries of a specific area of the company (Lorant, Grard, and Nicaise, 2016). The interaction by email has become common and is the very effective method to share data with the stakeholders. It is easily manageable and less costly medium of interaction.

UNF trains, associates and encourage individuals to promote vaccines worldwide as one of the most effective means to protect the lives of the children in developing nations (Mehmet et al., 2018). Encouraging the women and girls, providing those with educational and financial facilities and protecting their health and human rights are essential in the world to remove poverty, attain social integrity and alleviate the population of the world. These works are done by the United Nations Foundation for their stakeholders.

Characteristics of Stakeholders

Conclusion

This paper had discussed the United Nations Foundation and its leaders of the Foundation. It had also pointed out the six stakeholders of the company and briefly explained them. It had also surveyed the characteristics of the stakeholders whether they are latent, aware, active and activist groups. Moreover, the paper had pointed out the useful information that the stakeholders want to hear from the company. It had also discussed the most effective tools of interaction and the most significant facts about the company and the stakeholders.

References

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