Assessing Social-Purpose Strategies And Brand Attributes In An Essay.

To assess the relationship between different social-purpose strategies and brand attributes, managers should ask:

Does the strategy reinforce existing brand attributes?

What new and valuable brand attributes might it create?

Would the strategy be difficult for competitors to imitate?

The Shakedown is one of the Harvard Business review that is written by Phil Bordrock (Bodrock 2005). It briefly examines a firm that is based in Ukarine. Pavlo Zhuk developed a firm named the “Customer Staretgy Solutions” and this had a very profitable opportunity in the business market which produced a well-developed software for the systems of order-fulfilment. This firm gradually became globally successful within a period of 5 years and had annual revenue of about 40 million dollars. Notwithstanding this, the company experienced an issue in its taxes that it owe to the government of Ukarine (Bodrock 2005). The business was told that it only field 12 of 17 schedules that it should have the earlier quarter. This article examines the ethics of business with special reference to bribery. If Zhuk and his mates do not pay their game, then their business could fall. He was challenged and was confused for whether he should leave his legacy behind or should fight the corruption in Ukarine.

Competing on Social Purpose by Omar Rodríguez Vilá and Sundar Bharadwaj

Competing on Social Purpose is a Harvard Business Review written by Omar Rodríguez Vilá and Sundar Bharadwaj (Vila and Bharadwaj 2017). It examines how a brand could effectively engulf a social purpose into its marketing communications and how it benefit a social cause gradually. It walks the managers through the steps that are required for finding a proper avenue for their social purpose efforts. As per Vila and Bharadwaj (2017), the organisations should consider the history of their brand, the customer base as well the reputation of the company for finding s social cause which fits. Furthermore, an effective social purpose strategy should be creating a real value, or else the customer might feel manipulated. The best way to ensure the efforts of the company that is paying real dividends is to engage in partnership with the companies or the individuals who are already doing work on any issue. It has also presented a case study of Nike for an example.

References:

Bodrock, P., 2005. The shakedown. Harvard business review, 83(3), pp.31-5.

Vila, O.R. and Bharadwaj, S., 2017. Competing on social purpose: Brands that win by tying mission to growth. Harvard Business Review.