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MGMT302 Strategic Management

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Questions:

Write an analytical report to the Chief Executive Officer (CEO) of Fisher & Paykel Electronics keeping in mind the following components and the marking schedule:

1.Executive summary

2.Give your comments on the past and present mission statements of F & P using any two of the Campbell criteria from Chapter 1 of the textbook (Wheelen & Hunger). Have they changed over times?

3.As part of the environmental scanning, identify factors from the given case and create tables to perform the following analysis for Fisher & Paykel Electronics. You will need to refer to Chapter 12 of the textbook to get some relevant ideas.

a.SWOT (Strengths, Weaknesses, Opportunities, Threats)

b.IFAS (Internal Factor Analysis Summary)

c.EFAS (External Factor Analysis Summary)

d.SFAS (Strategic Factor Analysis Summary)

4.Analyse and comment on the company’s financial performance from the data given in Appendix 3 of the case study. Use the various data provided in the case to create any THREE financial ratios, and charts etc. to support and illustrate your answers.

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