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MKT103 Introduction To Marketing

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Question

This outline will address the following three organizations and their products within the mobile phone industry.

  • Apple – iphone
  • Samsung
  • Google – Nexus

The products to be addressed are smart phones. This industry for smart phones is hyper competitive market. The demands for such products are high and customers are very brand loyal to their product or service that they select (Pourdeghan- 2005). Therefore it can be assumed that such loyalty requires organization to understand the needs of their customers base (Elliot and Bradley 2005)

In preparation for full written report the following areas of a marketing plan for each product/service will be identified.

The outline below is indicative of what the full written will address.

  • Identify the gaps within the mobile industries.
  • Discuss positioning of competing product/service.
  • The development of a SWOT and identification of relative critical issues.
  • Identify at least two alternative marketing strategies for all three products/service.
  • Discuss merits of marketing metrics and evaluation.
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My Assignment Help (2021) Introduction To Marketing [Online]. Available from: https://myassignmenthelp.com/free-samples/mkt103-introduction-to-marketing/positioning-of-competing-companies.html
[Accessed 27 October 2021].

My Assignment Help. 'Introduction To Marketing' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/mkt103-introduction-to-marketing/positioning-of-competing-companies.html> accessed 27 October 2021.

My Assignment Help. Introduction To Marketing [Internet]. My Assignment Help. 2021 [cited 27 October 2021]. Available from: https://myassignmenthelp.com/free-samples/mkt103-introduction-to-marketing/positioning-of-competing-companies.html.


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