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MKT201 Integrated Marketing Communications

tag 0 Download 5 Pages / 1,238 Words tag 09-07-2021
  • Course Code: MKT201
  • University: Kaplan University
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  • Country: United States

Question:

The purpose of this creative brief is to develop your ability to critically evaluate current IMC programs and to provide solutions based on learned IMC theories and concepts. This is a great opportunity to use your creativity and practice the delivery of your business solutions within a safe learning environment. Based on your report findings in assessment 1, your task is to create and redesign an advertisement that fulfils the company’s communication objective/s in relation to brand recovery and consumer confidence.

“Australia has the highest mobile phone penetration in the world. In light of Samsung’s “exploding battery” crisis, the company suffered a drastic decrease in its Australian market share. Samsung has deployed a “Commitment to Quality” IMC Campaign that has been proven to be ineffective. You are required to cross-examine this campaign and redesign the intended message for the Australian market.”

Three - page long summary containing:

o The background of the task

o Strategy Statement

o Samsung’s Brand Positioning (You must create a perceptual map)

o Objective/s of the message

o Target Audience

o What does the target audience currently feel about Samsung’s products?

o What do we want the target audience to think and feel?

o What do we want the target audience to do?

o How should Samsung speak to the target audience?

You must reference credible sources used to write this summary. One – page long portfolio including at least three examples of the redesigned message through various delivery media types (E.G. Facebook, Corporate Website, TV commercial)

Even though grammar and spelling are an issue, they do not detract very much from the readability of your analysis

o Ideas/themes have been developed, but your composition lacks connections and integration.

o The format chosen for your brief is appropriate, but major improvements would enhance its presentation

o An earnest attempt at intext referencing is obvious but there are major errors

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Total 5 pages

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[Accessed 06 December 2022].

My Assignment Help. 'Integrated Marketing Communications' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/mkt201-integrated-marketing-communications/samsungs-communication-strategy.html> accessed 06 December 2022.

My Assignment Help. Integrated Marketing Communications [Internet]. My Assignment Help. 2021 [cited 06 December 2022]. Available from: https://myassignmenthelp.com/free-samples/mkt201-integrated-marketing-communications/samsungs-communication-strategy.html.


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