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MKT501 International Marketing

tag 0 Download 20 Pages / 4,787 Words tag 20-11-2020
  • Course Code: MKT501
  • University: Charles Darwin University
    icon is not sponsored or endorsed by this college or university

  • Country: Australia


Based on assignment 2, you have developed a good understanding of your client’s products, as well as industry and consumer profiles. You also have made a justified recommendation for one Asia Pacific market to enter. For assignment 3, you will develop an in-depth understanding of your country’s market and competitive environment. This will be the basis for an international marketing strategy that will enable your client to make an informed decision on how to pursue their product, price, promotion and distribution strategy when entering the chosen market.
? You will focus on the same product sector/company as in assignment 2
? You will also focus on the country that you recommended in assignment 2
? Develop and justify an international marketing strategy for your chosen market
which should cover the following:
? Objectives
? Market environment summary
? Competitor analysis
? Your client’ market readiness
? Mode of entry
? STPD strategy
? Product strategy
? Price strategy
? Promotion strategy
? Distribution strategy
Please note: Above components of an international marketing strategy are certainly interlinked. For example, based on your competitor analysis or your STPD strategy, you may focus on a specific pricing strategy, therefore link back to points you made earlier. Or another example, the objectives might be influenced by your client’s market readiness and the mode of entry. Presentation: Assignments are to be typed, with one and a half line spacing, and a 12-point font size. Please also allow for page margins of at least 2cm each. Overall, adopt a professional approach.
Assessment criteria:
Summary of the market environment and competitor analysis (max 10 marks each): • Develop an  mproved summary of the most relevant aspects of the chosen market environment (based on ssignment 2 and feedback that you received). Furthermore, develop and critically discuss the ompetitive market environment of the major and specific competitors that operate in the chosen market. (quality of market environment summary, quality and depth of competitor analysis) Critical discussion of the company’s market readiness and proposed mode of entry (max 10 marks):
• Critically analyse and discuss the company’s market readiness including a SWOT analysis. Based on this and the market and competitive environment, propose and justify the mode of entry. (depth of analysis, criticality, and justified proposed entry strategy) Development and justification of a STPD trategy (max 20 marks):

• Develop and justify a STPD strategy that the company should adopt for the chosen market. This will demonstrate your in-depth understanding of the consumer market in your chosen country as well as the competitive environment. Resultantly you are developing an appropriate segmentation, targeting, positioning, and differentiation strategies. (quality of STPD approach and justification) Development of an international marketing strategy (max 40 marks; 10 each):

• Develop and critically discuss an international marketing mix strategy for the chosen market based on your research. Focus on the 4Ps, product, price, promotion, and distribution (place). (quality and depth of international marketing mix strategy, critical discussion of each strategy aspect, and justification)
Written report and referencing (max 10 marks):

• Paper is written in a report style and structured to support argumentation and readability; contains correct spelling and grammar; within the word limit. Application of the CDU Harvard referencing style guide for in-text citation and reference list. (clarity of report structure, flow and readability, quality of writing, word limit, correct format of references and reference list)

• Please note: You need to research appropriate data and resources from a range of credible sources. This can include (but not exclusively) country and government information, industry data and reports, reports from respectable consultancy companies, professional media outlets, as well as academic journals and books. The quality and relevance of the used sources is likely to have a huge influence on the quality of your report. If in doubt, ask your lecturer.

Penalties: Late Submissions
• Late assignments will lose 5% of the available marks each day (or part thereof). Plagiarism • You are to identify the sources of any ideas and words in your assignment that are not yours. Unattributed aterials may not be included in the consideration of your assignment and serious cases of academic misconduct will be handled in accordance with the Student Complaints Management Process.
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My Assignment Help. (2020). International Marketing. Retrieved from

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[Accessed 16 August 2022].

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My Assignment Help. International Marketing [Internet]. My Assignment Help. 2020 [cited 16 August 2022]. Available from:

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