$20 Bonus + 25% OFF
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!
Add File

Error goes here

MKT501 International Marketing

tag 0 Download20 Pages / 4,787 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

Based on assignment 2, you have developed a good understanding of your client’s products, as well as industry and consumer profiles. You also have made a justified recommendation for one Asia Pacific market to enter. For assignment 3, you will develop an in-depth understanding of your country’s market and competitive environment. This will be the basis for an international marketing strategy that will enable your client to make an informed decision on how to pursue their product, price, promotion and distribution strategy when entering the chosen market.
Particulars:
? You will focus on the same product sector/company as in assignment 2
? You will also focus on the country that you recommended in assignment 2
?
? Develop and justify an international marketing strategy for your chosen market
which should cover the following:
? Objectives
? Market environment summary
? Competitor analysis
? Your client’ market readiness
? Mode of entry
? STPD strategy
? Product strategy
? Price strategy
? Promotion strategy
? Distribution strategy
Please note: Above components of an international marketing strategy are certainly interlinked. For example, based on your competitor analysis or your STPD strategy, you may focus on a specific pricing strategy, therefore link back to points you made earlier. Or another example, the objectives might be influenced by your client’s market readiness and the mode of entry. Presentation: Assignments are to be typed, with one and a half line spacing, and a 12-point font size. Please also allow for page margins of at least 2cm each. Overall, adopt a professional approach.
 
Assessment criteria:
Summary of the market environment and competitor analysis (max 10 marks each): • Develop an  mproved summary of the most relevant aspects of the chosen market environment (based on ssignment 2 and feedback that you received). Furthermore, develop and critically discuss the ompetitive market environment of the major and specific competitors that operate in the chosen market. (quality of market environment summary, quality and depth of competitor analysis) Critical discussion of the company’s market readiness and proposed mode of entry (max 10 marks):
 
• Critically analyse and discuss the company’s market readiness including a SWOT analysis. Based on this and the market and competitive environment, propose and justify the mode of entry. (depth of analysis, criticality, and justified proposed entry strategy) Development and justification of a STPD trategy (max 20 marks):

• Develop and justify a STPD strategy that the company should adopt for the chosen market. This will demonstrate your in-depth understanding of the consumer market in your chosen country as well as the competitive environment. Resultantly you are developing an appropriate segmentation, targeting, positioning, and differentiation strategies. (quality of STPD approach and justification) Development of an international marketing strategy (max 40 marks; 10 each):

• Develop and critically discuss an international marketing mix strategy for the chosen market based on your research. Focus on the 4Ps, product, price, promotion, and distribution (place). (quality and depth of international marketing mix strategy, critical discussion of each strategy aspect, and justification)
Written report and referencing (max 10 marks):

• Paper is written in a report style and structured to support argumentation and readability; contains correct spelling and grammar; within the word limit. Application of the CDU Harvard referencing style guide for in-text citation and reference list. (clarity of report structure, flow and readability, quality of writing, word limit, correct format of references and reference list)

• Please note: You need to research appropriate data and resources from a range of credible sources. This can include (but not exclusively) country and government information, industry data and reports, reports from respectable consultancy companies, professional media outlets, as well as academic journals and books. The quality and relevance of the used sources is likely to have a huge influence on the quality of your report. If in doubt, ask your lecturer.

Penalties: Late Submissions
• Late assignments will lose 5% of the available marks each day (or part thereof). Plagiarism • You are to identify the sources of any ideas and words in your assignment that are not yours. Unattributed aterials may not be included in the consideration of your assignment and serious cases of academic misconduct will be handled in accordance with the Student Complaints Management Process.

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2020). International Marketing. Retrieved from https://myassignmenthelp.com/free-samples/mkt501-international-marketing/marketing-strategy.html.

My Assignment Help (2020) International Marketing [Online]. Available from: https://myassignmenthelp.com/free-samples/mkt501-international-marketing/marketing-strategy.html
[Accessed 30 July 2021].

My Assignment Help. 'International Marketing' (My Assignment Help, 2020) <https://myassignmenthelp.com/free-samples/mkt501-international-marketing/marketing-strategy.html> accessed 30 July 2021.

My Assignment Help. International Marketing [Internet]. My Assignment Help. 2020 [cited 30 July 2021]. Available from: https://myassignmenthelp.com/free-samples/mkt501-international-marketing/marketing-strategy.html.


For years now, MyAssignmenthelp.com is providing affordable essay help to millions of students worldwide. Our essay assistance services have helped us in assisting students with even the toughest essay assignments. We take pride in the fact that we cater the best assistance to search terms like help me with my essay. We offer affordable services in the fastest way possible. For our fast delivering services, students trust us with their urgent essay assignment needs. Two of our most popular essay writing services are maths essay help and English essay help.

Latest Marketing Samples

MCD2050 Marketing

Download : 0 | Pages : 7

Answer: The A2 milk company Limited is an ASX listed company that commercializes in Intellectual property that relates to A2 milk and other milk products for infant formula. A2 platinum premium Infant Formula is based on a unique whey and casein protein blended from the milk of a cow. The Beta Casein protein is guaranteed to be only the naturally occurring A2 type and not A1 (Mencarini, 2013). The product is tailor made for babies and it is r...

Read More arrow

MKT203 Services Marketing

Download : 0 | Pages : 3

Answer: Optus is the second largest telecommunication company in Australia. Optus is subsidiary of SingTel company based in Singapore. Optus company target both Australian market and surrounding countries  Optus has price that depend on various services or packages and various products offered by the company phones, TV packages and broadband (SingTel Optus Limited website 2017)    The distribution channel for products offer...

Read More arrow Tags: Australia Adelaide Management MKT203 Services Marketing  University of Adelaide 

MKT303 International Marketing

Download : 0 | Pages : 10

Answer: Introduction:  Starbucks Corporation is an American company which was started in the year of 1971 in Seattle, Starbucks has continually been one of the fastest growing companies, for the best seller and retailer for the subject of the coffee throughout the whole world. Corporation named Starbucks has near about 183,000 workers around about 19,000 enterprises worked in licensed stores in near about 60 countries. Starbucks Corporat...

Read More arrow Tags: Australia City Of Sydney Management MKT303 International Marketing  King's Own Institute 

BU2520 Principles Of Marketing

Download : 0 | Pages : 14

Answers: Introduction This report provides with analysis of the marketing for McDonald's Corporation which is a kind of largest brand for the fast food. This essay focuses on the different kinds of marketing concepts used along with the STP methodology utilised by McDonald's. McDonald's has branded its products and services on the basis of different strategies and the same has been communicated to clients in an efficient manner.  Market...

Read More arrow

HI5004 Marketing Management

Download : 0 | Pages : 13

Answer Issue One: Introduction: Mining industry of Australia is considered as one of the primary source to the financial structure of the country (Fleming and Measham 2015). According to the report, 50% of the total revenue of the country comes from mining industry (Mason et al. 2014). Mining industry of Australia is associated with various parts of the world. It exports huge amount of mining goods to the other countries which stimulates the...

Read More arrow Tags: Australia Melbourne Management HI 5004 Marketing Management University of Melbourne MBA 
Next

Still in Two Minds? The Proof is in Numbers!

33845 Genuine Reviews With a Rating of 4.9/5.

student rating student rating student rating student rating student rating
19 Jul 2021

Mechanical Engineering

Assignment: 8 Pages, Deadline: 8 days

Passed my subject because of you. Thank you........................................................................

flag User ID: 2***76 Sydney, Australia

student rating student rating student rating student rating student rating
19 Jul 2021

Healthcare

Essay: 1 Page, Deadline: 17 days

Instructors comments on marking :



The depression rate has been increased by 31% among teenagers in America as a consequence of the excessive us ...

flag User ID: 6***41 Campbell River, Canada

student rating student rating student rating student rating student rating
19 Jul 2021

English

Assignment: 0 Pages, Deadline: 4 days

Grate job on my assignment. I got a 100 on it. thank you. I have two questions? 1)Whats The distance from Clarksville,TN to Dayton, Ohio? What's the ...

flag User ID: 7***74 United States

student rating student rating student rating student rating student rating
19 Jul 2021

Assignment

Essay: 5 Pages, Deadline: 6 days

Great job by an incredible organization that truly goes above and beyond to assist in any matter. I truly thank you again for your help.

flag User ID: 5***89 Hillsborough, United States

student rating student rating student rating student rating student rating
19 Jul 2021

Networking

Programming: 4 Pages, Deadline: 30 days

Very Good Team and they attend to you whenever u need them and make all the changes required as soon as possible.

flag User ID: 6***7 Brisbane, Australia

student rating student rating student rating student rating student rating
19 Jul 2021

It Write Up

Assignment: 4 Pages, Deadline: 16 days

This was short assignment but i was satisfied with the work. I got good grades and passed the assignment. The assignment was overall good. I ordered i ...

flag User ID: 6***34 Canada

student rating student rating student rating student rating student rating
18 Jul 2021

Healthcare

Essay: 4 Pages, Deadline: 6 days

the revised version of the assignment was ok, based on the feedback for all the parts.

flag User ID: 5***77 Australia

student rating student rating student rating student rating student rating
18 Jul 2021

Nursing

Home Work: 4 Pages, Deadline: 4 days

My assignment always done on time sometime before the given time. MY ASSIGNMENT team is very responsive.

flag User ID: 4***34 United States

student rating student rating student rating student rating student rating
18 Jul 2021

Nursing

Assignment: 4.8 Pages, Deadline: 5 days

My Assignment was done very good. Good work and it was delivered on time. Very responsive.

flag User ID: 4***34 United States

student rating student rating student rating student rating student rating
18 Jul 2021

HRM

Thesis: 6 Pages, Deadline: 9 days

YOU WORKED HARD ON THIS ASSIGNMENT AND DID EXACTLY WHAT WAS ASKED. THANKS, AND I CAN'T WAIT FOR YOU TO DO WELL ON THE NEXT WORK.

flag User ID: 4***64 United States

student rating student rating student rating student rating student rating
19 Jul 2021

Mechanical Engineering

Assignment: 8 Pages, Deadline: 8 days

Passed my subject because of you. Thank you........................................................................

flag User ID: 2***76 Sydney, Australia

student rating student rating student rating student rating student rating
19 Jul 2021

Healthcare

Essay: 1 Page, Deadline: 17 days

Instructors comments on marking :



The depression rate has been increased by 31% among teenagers in America as a consequence of the excessive us ...

flag User ID: 6***41 Campbell River, Canada

student rating student rating student rating student rating student rating
19 Jul 2021

English

Assignment: 0 Pages, Deadline: 4 days

Grate job on my assignment. I got a 100 on it. thank you. I have two questions? 1)Whats The distance from Clarksville,TN to Dayton, Ohio? What's the ...

flag User ID: 7***74 United States

student rating student rating student rating student rating student rating
19 Jul 2021

Assignment

Essay: 5 Pages, Deadline: 6 days

Great job by an incredible organization that truly goes above and beyond to assist in any matter. I truly thank you again for your help.

flag User ID: 5***89 Hillsborough, United States

student rating student rating student rating student rating student rating
19 Jul 2021

Networking

Programming: 4 Pages, Deadline: 30 days

Very Good Team and they attend to you whenever u need them and make all the changes required as soon as possible.

flag User ID: 6***7 Brisbane, Australia

student rating student rating student rating student rating student rating
19 Jul 2021

It Write Up

Assignment: 4 Pages, Deadline: 16 days

This was short assignment but i was satisfied with the work. I got good grades and passed the assignment. The assignment was overall good. I ordered i ...

flag User ID: 6***34 Canada

student rating student rating student rating student rating student rating
18 Jul 2021

Healthcare

Essay: 4 Pages, Deadline: 6 days

the revised version of the assignment was ok, based on the feedback for all the parts.

flag User ID: 5***77 Australia

student rating student rating student rating student rating student rating
18 Jul 2021

Nursing

Home Work: 4 Pages, Deadline: 4 days

My assignment always done on time sometime before the given time. MY ASSIGNMENT team is very responsive.

flag User ID: 4***34 United States

student rating student rating student rating student rating student rating
18 Jul 2021

Nursing

Assignment: 4.8 Pages, Deadline: 5 days

My Assignment was done very good. Good work and it was delivered on time. Very responsive.

flag User ID: 4***34 United States

student rating student rating student rating student rating student rating
18 Jul 2021

HRM

Thesis: 6 Pages, Deadline: 9 days

YOU WORKED HARD ON THIS ASSIGNMENT AND DID EXACTLY WHAT WAS ASKED. THANKS, AND I CAN'T WAIT FOR YOU TO DO WELL ON THE NEXT WORK.

flag User ID: 4***64 United States

Order on the go!

Say hello to our new app

callback request mobile
Have any Query?