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MMK739-Brand Report And Presentation

11 Pages / 2,570 Words Published On: 20-01-2020
Question
Introduce your chosen brand, give its market description, identify an existing brand problem related to the brand equity theory, and recommend ways for the client firm for a way forward to manage the brand. This assignment requires you to analyse the brand, and then give your strategic recommendations for the brand. In your analysis and recommendations, you are expected to make good use of the brand management theories and processes we cover in this unit.
 
 
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