P1- Explain the key roles and responsibilities of the marketing function
(Briefly explain what market analysis is. Explain the SWOT analysis)
2.Selecting the target market
(Explain what is segmentation and the 4 targeting strategies. Explain briefly what is positioning?)
3.Explain the Marketing mix– 4Ps or 7Ps.
4.Implementation and control
(Explain what the implementation of a marketing plan is. How does a company evaluate the performance after implementation?)
M1- Analyse how the external (macro) environment may influence and impact the marketing activity of your business at M&S. (use PEST analysis)
P2 - Explain how the roles and responsibilities of marketing are related within the context of M&S.
Explain the role of marketing within B2C context
Explain the role of marketing within B2B context.
Which of these is relevant to your company? Explain why.
M2 - Analyze the importance of interconnection between marketing and following departments at M&S limited.
D1- In a report:
Critically analyze and assess the marketing mix for your business (optional)
Critically analyze and assess the challenges that the marketing department faces when collaborating / interrelating with other departments.
Task two – (P3)
P3 - Compare the ways in which M&S applies the marketing mix to the marketing planning process to achieve business objectives.
Carry out research with view of assessing the marketing mix and the extended elements and make comparison between M&S and Next.
Explain what is extended marketing mix 7Ps.
Why is extended marketing mix important to an organization.
Compare the ways in which M&Sand next apply the extended marketing mix to achieve business objectives.
(Give similarities and differences between the two companies based on 7Ps).
M3 - Using your knowledge as a Marketing Assistant, evaluate different tactics applied by M&S and Next to demonstrate how business objectives can be achieved.
Devise the objectives for M&S.
Assess / evaluatethe tactics/strategies that are used by M&S to achieve their overall business objectives.
(e.g. through promotional campaigns such as advertising etc. give examples).
Task Three: (P4) Marketing Plan
‘Your Marketing Plan’
Considering the existing issues at M&S you need to devise a marketing plan that must include the following:
P4 - Produce and evaluate a basic marketing plan for M&S.
(Summarize what is in the plan)
Objectives of the marketing plan
(Why you are making this plan for M&S. Give at least 2 SMART objectives)
(Conduct SWOT analysis & PEST analysis)
Identify sales channels
Track the marketing activities
Evaluating the progress. Assess if this marketing plan was successful or not.
(You can do this by: Monitoring sales, customer feedback etc.)
M4 – Evidence based marketing plan for M&S.
For this you need to add the following to your marketing plan in P4 for M&S.
Devise a good Marketing Budget.
Suggest improved Market Segmentation
Suggest improved Targeting strategies
Suggest improved Positioning.
D2 - As a marketing assistant, design a strategic marketing plan that tactically applies the use of the 7Ps to achieve overall marketing objectives for M&S.
TO achieve D2 you need to discuss the 7Ps instead of 4Ps:
Extended marketing mix (suggest improved 7Psfor M&S to improve the existing situation).
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