Toyota Australia: Quality Cars And Innovation Strategies - Essay.

Innovation Strategies and Hybrid Vehicles

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Toyota Australia is one of the leading companies that have been successfully selling quality cars to the clients. The company believes in analysing and implementing innovation strategic plans through which the tasks can be achieved. Objective of the company is to adopt and implement the best strategies through which the objectives to serve maximum number of clients and offbeat the challenges are overpowered. This is quite important from the business success point of view. The company has introduced wide range of new cars for the clients that also include hybrid vehicles that consume less fuel. Besides this, the new vehicles have the ability to provide better services. This is one of the reasons the scanning is done, which will help in increasing the production activities without increasing the operational activities. For this it is necessary to analyse and introduce effective planning methods, tools and techniques. These factors will help in overpowering the challenges that are associated with the competition and the rival companies. Through such process, the company find the better methods through which the gaps between the performance and the set objectives, analysis of the past, present, and future performance, and other factors are taken into consideration. This is being done with an intention of increasing the performance and introduces new and better products that will cater the needs of the clients. The issues that are expected to impact the performance of the company has to be analysed, before framing the goals and the plans that will be suitable for the organization. The changes that are intended to be implemented by the company are introduced in terms of values, mission, and changes in the production activities (Aaldehayyat and Anchor, 2008).

Operational activities are quite important for the successful business operational activities. This is one of the reasons; the management of the company adopt effective standardised methods for improving the production activities. The changes are introduced after analysing the challenges and gathering the feedback from the concerned parties. This is considered to be one of the important factors that help in adopting and implementing the right states through which the required changes can be implemented. The organizational plan is developed and implemented on the long term basis, and the challenges that are expected to be faced in this process are analysed. A plan that has been set forth by the management has to be rationale and shouldn’t be based on the perceptions at all.

The objectives of the managers are to reduce the occurrence of the current problem that has a direct impact on the performance or production activities. In this case issues related to sales reduction, less profit earnings ratios, and other factors are analysed. Future problems like the increasing production expenses have to be evaluated in advice. For this, the statistical methods for planning are implied. Such steps are taken to introduce better steps for increasing the production activities, without affecting the quality of services and relationship with the clients. With the help of the strategic planning it is possible for the management of the company to develop strategic plans that will improve the quality of decision making. In the strategic decisions, plans are prepared at each stage of the production activities. This is done to analyse the changes that is implemented by the management (Ambrosini, and Bowman, 2003.).

1. Evaluation of the ability of the company

Overcoming Challenges and Competition

Toyota Australia has been functional 1963. The company has been manufacturing and selling different types of cars that will cater the needs of the clients with different requirements. This is one of the reasons; the management of the company has been successfully working on different plans through which the strengths and weakness of the company can be analysed. For this, it is necessary to conduct the audit through which the strengths of the management and the production activity can be analysed. In this process, the importance of the planning for increase in the quality of the production activities cannot be overlooked. The company follows different types of strategies, and it is necessary to identify and evaluate the tools and techniques that help in improving the performance. The tools are distinct from each other, and have to be included in the strategic and the operational activities that are used for decision making. The selection of the tools has to be done with care and efforts to gather the correct information. Some of the methods that are included in the process are critical questions, gap analysis, product market matrix, and others (Baumgartne et al., 2005).

However one of the most important factors is the critical question analysis, which helps in evaluating the impact of the decision that has been taken by the management. In this process, the critical questions related to the production process decided to be followed by the company has to be analysed. In this process the below mentioned questions are analysed –

1. Analysing the objectives of the company - Here, importance is given to find the answer about the questions that are related to the production process and activities that has been intended to be followed by the company. Toyota Australia believes in rendering the best possible services to the clients, and for this it is necessary to analyse the challenges that are expected to be faced at the time of implementing the changes for the production department. The steps that needs to be followed for achieving the objectives of the company has to be analysed, as this will help in accomplishing the task that has been set forth by the management. The future of the company as decided by the members is to render quality and reliable services to the clients (Becker et al., 2003).

2. Evaluate the present situation - At present, the changes that are intended the management and the process adopted by the company to be implemented by the company has been done after analysing the present situation and performance. The answers related to the production process and the steps that has to be followed for increasing the production process is analysed. This is done with an intention of finding the answers to the questions through which the production activities can be improved. In this process, the level of the production activities that needs to be followed for increasing the production process has to be decided. The goals have to be communicated with the stakeholders, members, and the staffs of the company. This will help in improving the quality of the production process that has been intended to be adopted by the company.

3. Analysing the environmental challenges - This includes evaluating the changes in terms of competition, changes in the expectations of the clients, increase in the raw material costs, and other factors. Through this method, it is possible for the company to accomplish the task, without affecting performance of the company. In this case, it is essential to evaluate the internal and external factors that can directly affect the performance of the company. These factors are considered to be essential for increasing the production activities, and making the necessary changes through which the quality of the production activities can be increased. The questions are related to the process that needs to be adopted for making the changes and the techniques that will be followed for increasing the production activities (Carvalho and Ferreira, 2001).

Effective Planning Methods and Tools

4. Changes - Planning is quite important to decide upon the changes that would have to be implemented for accomplishing the tasks that has been set forth by the company. The changes have to be made after evaluating the time that will be required for implementing the changes. This is one of the important tools, and the techniques needs to be simple and effective, as this will help in accomplishing the task that has been set forth by the company.

This is one of the most important tools through which the essential changes can be implemented by the management. In this process, the tools are used for effectively solving the problem and making the corrective steps through which the issues can be handled in the best possible manner. In this method the company considers the management science, which is one of the most important and essential tools through which the changes can be implemented. For this, the changes expected to be implemented has to be drafted and introduced. Management science is a term that has been referred to as the quantitative method that is based on different models that has been adopted for making the business decision.

For this, the management of the company choose one of the following tools and techniques –

• Adopting effective management science for quantitative tools.
• Implementing the decision models
• Decision making process that is used for substituting the changes that are required for implementing the changes (Clark, 2007).

Some of the techniques that are adopted by the company in solving the program related to planning and implementation include -

1. Break-even analysis - In this method, the management of Toyota can determine the number of cars or units manufactured by the company has been sold to the clients. Such a determination is quite important for the management as this will help in analysing the challenges and the future changes that can be implemented by the management.

2. Linear programming   - Through this process, the management of the company choose to adopt and implement an effective strategy through which the resource allocation can be conducted. This is one of the most important factors as it will help in redoing the operational expenses that can reduce the profit earning merging for the management. In this case, it is essential to determine the best policies and steps that can be followed for implementing the changes that are required for improving the quality of services that are required to be provided to the company (Frost, 2003).

The performance of the company has to be evaluated through the audit process. in this method, the strategies that has been followed by the company for decision making has to be analysed and the corrective steps needs to be implemented for making the changes. The available resources with the company have to be used in an effective manner. For this, the challenges that are faced by the company for implementing the changes have to be designed and implemented in the right manner. Conducting the organizational audit has to be included in the plan. This will help in analysing the strengths and the weakness of the company. This is one of the most important factors for introducing the required changes in the marketing plan. Through the audit process, the company develops and implement effective’s strategies for improving the production activities. The management of Toyota believes in improving the quality of services and products that has been rendered to the clients. In this case, the challenges that are faced by the management have to be analysed and the corrective steps needs to be taken for improving the production process. It includes analysing and implementing the corrective steps through which the changes in the designs and other factors can be introduced by the company. Based on the findings it is necessary to make the necessary changes or recommendations that will help in increasing the production activities. Such changes are implemented with an intention of increasing the future production activities for the company. In the structure approach, the data are collected and the same is analysed in the right manner. This is done with an intention of making the required changes in terms of the production activities those incudes implementing the design change. Such factors are required for introducing better Custer services that is required for attracting the customers. It is quite challenging to handle the complex business environmental factors. For this, the factor that impacts the process off decision making has to be analysed. This will help in making the right decision that is required for successful business operational activities (Fuld & Company, 2003).

In case of the internal audit, the ability of the management to perform different activities within the company is analysed. This has done to find the details related to the controllable variables. Such factors also include analysing the changes in the price, labour cost, management changes, and other facts that can directly impact the performance of the company. The audit is conducted to find the areas of concerns as this will help in finding the relevant information about the areas which needs to be improved. Some of the uncontrollable variables include –

• Policy change – The changes implemented by the federal authorities can directly affect the performance of the company. In this case, there has to be a backup plan that needs to be created to help the management to cope with such changes. Such factors are quite essential and it needs to be analysed in the right manner.
• Change in the economic condition - Changes in the economic condition of the country can directly impact the performance of the company. In this case, it is necessary to ensure that the necessary changes are implemented to cope or handle such variations. During recession, buyers are unwilling to invest in the purchases of the goods and services. Thus, it is necessary to analyse the changes that needs to be implemented for the purpose of making the required changes through which the quality of the services can be improved (Haberberg, and Rieple, 2001).
• Labour market – In order to carry out the reduction activities in an effective manner, it is necessary to ensure that the task is performed by exerts. For this, it is essential to hire a team of excerpts who can improve the quality of production activities, and reduce the operational activities.

In this case, the management of the company conduct a research on different factors like –

1. Environment - The environmental factors include changes that are associated with the challenges that are related to the production activities. In this case, the management of the company has to prepared and solved in the right manner. For this, the company predicts the challenges that are expected to be faced by the management in future. Based on the findings, the management of the company attempt to find the right solution through which the issue can be sorted out in the best possible manner. Some of the environment factors include changes in the customer behaviour and preferences, price variations, introduction of new designs by the company, and others.

2. Completive variables - In this case, the changes in the level of competition are analysed. For this, the necessary changes in terms of implementing changes to cope with the competitive variables are analysed. For doing so, the management of the company has to prepare a backup plan through which the changes in the process can be analysed and the corrective steps can be implemented. Some of the important competitive factors include market changes, customer expectations, deliverance of high quality goods and services, and others. These factors are quite important for the managements and the same needs to be considered at the time of planning and implementing the changes that are required for the successful business operations (Knott, 2006)

3. Market factors - The market factors includes changes in the price of the raw materials, supplier relationship with the company, and other factors. These factors are quite important for the successful business operational activities. Besides this, the change that has to be implemented by the company has to be done after understanding the changes that will have to be implemented for introducing the changes. Marled factors play a key role in the development and implementation of the changes that are necessary for introducing the technical changes through which the production activities for the company can be increased.

The stakeholders for the company are quite important and play a key role in the development and implementation of the right strategies for the development of Toyota. In this case, the strategy that has been proposed to be developed by the company has to be done after analysing the changes that are expected to increase the production activities for the company. Some of the strategies that are basically concentrated upon includes operational and communication. These factors are considered to be quite important and impact the performance of the business. For introducing the right type of changes it is essential to analyse the future growth of the company. The major strategy changes needs to be implemented after analysing the feedback that has been received by the company (Liebpwitz 2006).

Communication strategy

In this method, the management of the company adopts and implements an effective strategy that will help in increasing the production activities. This is one of the necessary steps as the company intends to reach out to maximum number of clients at the short span of time. Customers of the company are also considered to be the stakeholders and this is one of the reasons the management intends to provide the best possible services to the existing and potential clients. For this, the necessary steps for increasing the quality of the production activities are designed and implemented by the management. This will be helpful in coping with the requirements of the hybrid market requirements. Also an effort has been made to cope with the branding, promotional, and advertising process. These factors together play a key role. The number of competition has increased in the car industry, and this is one of the reasons the management work towards providing the best possible services through which the customers can be retained with the company. This is one of the reasons the quality of communication that is adopted by the company needs to be effective. Communication has been done with an intention of sharing the right type of information with the users (Lisinski, and Šaruckij, 2006).

Customer services

The management of the company always work towards finding the best methods through which the quality of the services can be improved. This has been done with an intention of rendering the best and prompt services to the clients. The company believes in showing better responsibilities towards the consumers, and for this the below mentioned factors are taken care of-

• Provide quality and reliable services to the clients.
• Introduce better pay for reimbursement method for the staffs or members who were no happy dealing with the company.
• Implement an effective action plan and strategic steps (Richardson et al., 2008).

Stakeholder’s analysis

The company proposes to conduct an effective strategic check through the introduction of the strategic plan for conducting the stakeholder’s analysis. In this method, the company analyse different methods for researching and introducing steps that will benefit the stakeholders involved with the company. In this process the management of the company ensures to collect feedback from the stakeholders and plan for the necessary changes that are considered to be necessary for making the changes. The opinion about the stakeholders is also taken into consideration as this will help in increasing the quality of the production activities. For this, the management of the company proposes to have effective and clear goals for the implementation of the strategic activities.

The proposed changes have been communicated with the clients. This has been done with an intention of increasing the quality of services that has been proposed to be rendered to the clients. Changes that has been proposed to be introduced by the company includes

1. Technological factors
2. Communicating methods (Magdaleno et al., 2003).
3. Marketing strategies

These factors are considered to be quite important and it helps in analysing the best strategies through which the required changes will be implemented. For this, the challenges are analysed by the company and the corrective steps are taken for introducing the chances. In this case the limitations in case are analysed. This has been done with an intention of improving the relationship with the customers and the stakeholders.

In the operational strategic plan the management of the company proposed to introduce advanced technological changes that will increase the safety measures for the products that has been manufactured and sold by the company. This also includes analysing the changes in the quality task that needs to be introduced by the management. In this case, the management of the company adopt and introduce better methods for designing and introducing the changes that are related to the modern car that will be quite helpful for the buyers. Through this process the management of the company proposes to fulfil the requirements of the clients. Also the necessary steps are taken to ensure that the quality of the tasks is improved. This is required for increasing the quarry of the tasks that has been proposed to render by the company. For this, the changes in terms of consumer bencher and analysing their needs are taken not consideration. This is one of the most important factors that will help in accomplishing the task that are related to the increase in the sales and the production activates. In the marketing strategy an attempt is made to approach maximum number of clients and this is done by analysing the available opportunities. Also, the changes that will be useful in amending the production activities will be analysed and introduced by the company. The stakeholders and suppliers of the company also form an important part of the company (Moss L and Atre S, 2003).

For this the management will concentrate on the below mentioned factors

1. Intensive
2. Diversification
3. Defensive
4. Integrative

For analysing the marketing penetration process, it is essential to analyse the marketing mix. In this process the challenges that are analysed needs to be analysed and the same needs to be communicated with different departments. This will help in increasing the services quality that is required for the company. In this process the different process that will be helpful in the market and product development are analysed. This will help in making the required changes that will be helpful in amending the changes. Apart from this the type of services that needs to be rendered to the clients has to be analysed and introduced in the right manner this also includes the steps that needs to be followed for introducing the steps that needs to be followed for product development. The plan includes introducing better steps through which the changes can be introduced for increasing the same for the company. In this process, the management attempt to follow the ethical process as this will help in increasing the goodwill for the company (Muntean, 2007).

Conclusion

The changes in the production activities have to be planned and implemented in the right manner. For this, the needs have to be introduced for increasing the sales for the company. In this process, the tools and techniques that needs to be adopted by the company has to be implemented in the correct manner. This will improve the quality of the services that has been proposed to be rendered to the clients. Apart from this, the step that needs to be followed for introducing the changes in the production activities has to be planned. This will help in introducing the right changes that will help in making the correct changes that will be useful for increasing the quality of services that has been proposed to be rendered to the clients. Planning is required for executing different factors about the production activities and it is useful for different departments. This is one of the reasons, the change that has been proposed to be made by the company has to be planned and implemented in the correct manner. This will help in approaching maximum number of clients through which the changes that will be useful for making the changes. In this method, the challenges that are faced by the company have to be analysed and the corrective steps needs to be taken for implementing the changes. Strategic plan is incomplete without introducing the changes that are required for implementing changes in different departments like marketing, production, and others. These departments are quite important and play an important role in the developmental process. This is one of the reasons the changes are made after introducing the best possible changes that are required for exaction of the task.

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